Shauna E. VanderHoek, an accomplished project management consultant for eminent Fortune 100+ corporations such as Apple and PepsiCo, distills two decades of business acumen into her enlightening book, Start Your Business Right. This compendium of entrepreneurship knowledge serves as an invaluable resource for aspirant business owners, offering crucial insights into the realities and expectations of running a business.

Start Your Business Right takes the reader on a journey through the foundational four pillars of a seamless business operation, the five-step strategy to secure clients, and the seven steps to achieving fulfillment. VanderHoek presents her wisdom with a professional acuity that only a seasoned entrepreneur can offer, providing the tools and techniques to ensure a successful business venture.

The strength of VanderHoek’s narrative lies in her firsthand experience, from which she shares practical, tested strategies and advice. Her straight-to-the-point instructions are supplemented with exercises at the conclusion of each chapter, encouraging readers to reflect deeply on pivotal business aspects such as their ideal customer profile and the value their product or service provides. VanderHoek’s expertise elucidates various business concepts in an unforgettable manner, including the distinction between a target market and a demographic.

Laced with profound quotes from prominent figures like Jeff Bezos, Plato, and John C. Maxwell, Start Your Business Right bolsters VanderHoek’s counsel with external credibility. Additionally, the book draws on research from reputable sources such as the Wall Street Journal and Inc Magazine, demonstrating the author’s commitment to a well-substantiated, scholarly approach.

Start Your Business Right is an engaging, concise, and practical guide that aims to augment its readers’ business acumen. Its well-researched nature and practical insights position it as a likely source of inspiration for future success stories, comparable to the perennially recommended classic “Think and Grow Rich” by Napoleon Hill.

Pages: 181 | ASIN : B0BWXLK62N