The Coming Disruption is a blunt, high-energy warning shot aimed at anyone working inside an organization that hopes to survive the AI era. Author Fred Voccola lays out a simple message. AI is not a future trend. AI is a meteor already hitting the atmosphere, and every business, institution, and worker must adapt fast or get wiped out. He explains how AI multiplies productivity at a pace that makes earlier revolutions look sleepy, and he pushes the idea that becoming “AI First” means rebuilding the entire structure of an organization from top to bottom. The book blends history, economic analysis, and practical guidance, and it uses a vivid, almost urgent storytelling style to keep you moving through concepts that could reshape every part of modern work.
Voccola writes with a mix of confidence and impatience. Sometimes I nodded because the urgency made sense. Other times, I felt a little overwhelmed because the pace is relentless. Still, his arguments are sound. The idea that AI requires zero infrastructure change right now, and that the only barrier is leadership willingness, really resonated with me. I liked how he compared past transformations to the present because it made the speed of what’s coming feel real. I occasionally wished he explored a few examples more deeply.
What I liked most was his emphasis on internal AI. Not the headline-grabbing model wars. Not AGI speculation. The boring stuff inside every company that nobody glamorizes. I appreciated that focus. It made the book feel grounded. I kept thinking about how many organizations cling to outdated structures because they’re afraid to rip up the old playbook. His frustration with bureaucracy is loud and clear, and I found myself agreeing more often than not. His call to eliminate the “organizational deep state” is sharp, but it definitely made me think about how much waste we accept as normal. The book made me look at leadership, communication, and speed through a different lens.
I’d recommend The Coming Disruption to executives, founders, managers, and anyone who feels responsible for guiding others through change. It’s also a useful read for students and curious workers who want to understand the forces reshaping their careers. If you want a wake-up call that pushes you to think bigger, move faster, and challenge the comfort of slow adaptation, this book delivers.
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