“Bronx attitude” is Really a Frame of Mind

Rossana Rosado Author Interview

Bronx Attitude is a warm, proud, deeply human memoir about identity, journalism, and carrying your neighborhood with you wherever you go. What does “Bronx attitude” really mean to you?

“Bronx attitude” is really a frame of mind, an nergy that propels you into roles and spaces that feel foreign. The attitude projects confidence and bravery even when you’re nervous. It is like a shield and a balm at the same time.

You describe culture shock in college. How did navigating spaces that were not built for you shape the professional you became?

Navigating those spaces prepared me to help others get through those spaces as well. Every time I exerienced difficulty i wanted to tell others about it. It shaped the way I operate as a professional as I am always trying to help people access help and power.

Your career mirrored the unprecedented growth of Latino New York. How conscious were you, in the moment, of being a chronicler of that history while living inside it?

I knew that part of our work, as journalists, was to document the history of this community, but I am not certain I was always conscious of it since we were in the midst of many battles. Immigration, civil rights, access to housing. However, we did put a lot of effort into covering the successes and in that way we were aware that our folks were making history – on broadway, in entertainment, sports, education and other realms.

You’re honest that success is not clean or solitary. What do you hope young Latinas reading this book take from the parts that are most difficult, not the victories?

I hope that young Latinas reading the book will understand that they are not alone or first in their struggles. That we all share challenges whether cultural, or adolescence, or emotional and family dramas. We have had these struggles and we have overcome them.

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When you’re from the Bronx, people perceive a certain toughness. It is that Bronx attitude that permeates this memoir. A childhood surrounded by family imbued the author with a sense of duty and empowerment that got this daughter of Puerto Rican parents through a journey in uncharted territory like a college application process and so many things that people in her family had not experienced but expected from her. She writes about culture shock in college and lovely moments of identity and purpose, which lead her to a thirty-year career in New York media.
The author describes her challenges and victories as a young reporter covering city hall during the Koch administration to the role of publisher and CEO. Her career mirrored and coincided with the unprecedented growth in New York’s diverse Latino community. From her Bronx childhood to a seat at the table in New York’s iconic boardrooms, the author demonstrates how Latinas lead.
This memoir is a celebration of family, traditions, heritage, and good old hardcore New York City hustle.


“Written with stunning honesty, breathtaking beauty, and New York humor, Bronx Attitude is a book that’s impossible to put down. When you finish reading this mighty memoir, you’ll want to clap for the author, Rossana Rosado, who rose from the protective bosom of a hard-working community of Puerto Rican entrepreneurs and pioneers to become one of the most beloved and powerful women in publishing and government. It is a raw and fearless exploration of how identity is shaped within the quiet, complicated bonds of family, an intimate peek into the life of an ambitious woman who leans on the power of her culture and profound love of the written word to chart a path to live her dreams in an unforgiving city and media industry.

Bronx Attitude will touch readers’ hearts, spark conversations, and linger long after the final page.”
—Sandra Guzmán
Daughters of Latin America: An International Anthology of Writing by Latine Women
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About Literary Titan

The Literary Titan is an organization of professional editors, writers, and professors that have a passion for the written word. We review fiction and non-fiction books in many different genres, as well as conduct author interviews, and recognize talented authors with our Literary Book Award. We are privileged to work with so many creative authors around the globe.

Posted on May 26, 2026, in Interviews and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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