Leslie Grandy’s Creative Velocity is a compelling guide to unlocking creativity, not just as a tool for artists but as an essential skill for everyone. The book explores the idea that creativity is a habit. It’s something you can nurture and develop through intentional practice and mindset shifts. With chapters that range from “The MacGyver Mindset” to “Spin a Story,” Grandy combines research, interviews with creative leaders, and practical exercises to show how creativity can drive innovation and adaptability in a rapidly changing world.

I loved how this book demystifies creativity. Grandy’s emphasis that creativity is not innate but cultivated resonates strongly. The story of repurposing everyday items to solve problems drew me in, and I found myself inspired to rethink my approach to obstacles. The exercises, like practicing the Generic Parts Technique, offer tangible ways to stretch your thinking. The storytelling is crisp, and the examples, like Scott Ehrlich’s insights into organizational resistance to creativity, are thought-provoking.

The inclusion of real-life anecdotes, such as the inventive problem-solving examples drawn from interviews with people like Jason Silva, keeps the book engaging. I particularly appreciated the exploration of functional fixedness and how doodling can break mental barriers. At times, the book delves deeply into explaining tools like SCAMPER or design-thinking methodologies. While these sections are undoubtedly useful, they can feel a bit detailed and might slow the pace for some readers.

Grandy’s integration of generative AI into the discussion is a unique twist. She does an excellent job of balancing excitement about AI’s potential with a realistic acknowledgment of its limitations. For instance, her point about how AI lacks the human ability to discern emotional resonance in creative output was something I found particularly interesting. These reflections make the book a commentary on the evolving nature of innovation in the AI age.

Creative Velocity is a dynamic and insightful read for anyone looking to infuse more creativity into their work or personal life. I think it’s perfect for leaders, educators, and anyone navigating complex challenges. Whether you are a beginner exploring your creative potential or a seasoned innovator looking for a fresh perspective, Grandy’s book has something for you.

ISBN: 1394283431