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Funnel Theory

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In Funnel Theory: How To Build an Online Sales Machine, author Jonathon Kendall shares with the reader steps to help you grow your business at terrific levels. The author s well versed in entrepreneurship and related topics and exhaustively covers every aspect of a business. In his book, Kendall aims to enlighten beginners on running a successful business and growing an empire. The author discusses in-depth the funnel theory and how it has helped entrepreneurs in their entrepreneurship journey. I like how the author introduces the subject of funnel theory and breaks it down for rookies.

One of the most remarkable features of the author is how he disseminates information. Kendall is smooth and thorough. The terms used in the book are easy to comprehend, and effort was placed on expounding heavy jargon and technical words. As a result, this educational book virtually exposes you to a different side of entrepreneurship and tries unexplored areas the same.

The author starts by explaining his funnel theory and writes about how to boost sales. In entrepreneurship, sales funnels is the term used to refer to the path customers take when buying goods or products. The author smoothly illustrates sales funnels excellently, giving one the impression of being in a business class.

Kendall brings the human element to his writing by incorporating his personal journey. The author writes of his beginnings and keeps the reader engrossed by discussing the extensive steps he took and the rewards he got. I appreciate the author for being honest. He bases his conclusions on real-life experiences and gives readers the confidence they need when setting up a business. Apart from being blunt and open to the reader, one can tell that the author is sincere in his quest to enlighten the masses on the Funnel Theory and that he profoundly values entrepreneurship.

Funnel Theory: How To Build an Online Sales Machine is an eye-opening read. The book is short, but the information shared by the author is invaluable. For example, how is your website set up? Are you active on social media? How do your products compare to your competitors? Are you customer-oriented? How do you improve our presence online? Kendall answers these and many other questions in his book.

Pages: 162 | ISBN : 979-8-9859946-0-5

We Want Them To Feel Empowered

Pamela Smith Author Interview

Blackface is a celebration of African Americans’ success in politics, art, and culture and how they can build their own success in their businesses. Why was this an important book for you to write?

It was important to write because we want to see more Black faces building big personal brands and positioning themselves as leaders. We want them to feel empowered and equipped while also letting the world know that we are equally capable of leading.

I appreciated the candid nature with which you told your story. What was the hardest thing for you to write about?

Personal development, leadership tips, and personal branding advice is for everyone, no matter the race, so the hardest thing was not what we wrote about, but the fact that we had to specifically write to blacks due to the lack of representation and systemic issues that prevent us from having access to tools and resources

What is one piece of advice someone gave you that changed your life?

“What you think about self is more important than what anyone else thinks. Make sure your internal dialogue is positive.”

What do you hope is one thing readers take away from your story?

Having a black face should not exclude an individual. Black faces can lead well, build well, and serve well.

Author Links: Instagram | Facebook | Website

African-Americans need more representation. It’s empowering to see those who look like you leading in their homes, communities, social circles, and careers. This is why building a personal brand is so important for black-faces. This book equips African-Americans with practical tools to build a personal brand develop as a leader, and serve with excellency. In this book you will learn:

– Why it’s vital for Blacks to think big, win big, and develop a big brand
– Personal Development Tips to be a self-leader
– How leadership at home helps with leading in society
– Community service and impact
– How to be an influencer in your social circle
– How to stand out amongst your colleagues in your career
– and the framework for creating a personal brand strategy that will elevate your life, business, ministry, and career

Pamela D. Smith is an Award-Winning Author, Evangelist, and Brand Developer. She has written over nine books and is proud to collaborate with her husband and three sons to empower other black faces.

Literary Titan Book Awards June 2022

Literary Titan Gold Book Award

The Literary Titan Book Awards are awarded to books that have astounded and amazed us with unique writing styles, vivid worlds, complex characters, and original ideas. These books deserve extraordinary praise and we are proud to acknowledge the hard work, dedication, and writing talent of these brilliant authors.

Gold Award Recipients

Spirit by James Murdock

Small Town Spirit

Visit the Literary Titan Book Awards page to see award information.

Literary Titan Book Awards June 2022

Literary Titan Silver Book Award

The Literary Titan Book Awards are awarded to books that have astounded and amazed us with unique writing styles, vivid worlds, complex characters, and original ideas. These books deserve extraordinary praise and we are proud to acknowledge the hard work, dedication, and writing talent of these brilliant authors.

Silver Award Recipients

Lure Of The Praying Mantis by David Gaston

Visit the Literary Titan Book Awards page to see award information.

Literary Titan Book Awards May 2022

Literary Titan Gold Book Award

The Literary Titan Book Awards are awarded to books that have astounded and amazed us with unique writing styles, vivid worlds, complex characters, and original ideas. These books deserve extraordinary praise and we are proud to acknowledge the hard work, dedication, and writing talent of these brilliant authors.

Gold Award Recipients

Visit the Literary Titan Book Awards page to see award information.

Literary Titan Book Awards May 2022

Literary Titan Silver Book Award

The Literary Titan Book Awards are awarded to books that have astounded and amazed us with unique writing styles, vivid worlds, complex characters, and original ideas. These books deserve extraordinary praise and we are proud to acknowledge the hard work, dedication, and writing talent of these brilliant authors.

Silver Award Recipients

Visit the Literary Titan Book Awards page to see award information.

Demystifying Marketing And Cutting Through The BS

Judy & Eriks Celmins Author Interview

Marketing = Customers + Heart is more than a marketing book, it is a step-by-step marketing plan for entrepreneurs, written by people that have been there before. Why was this an important book for you to write?

(Judy) Over the past 30 years, I’ve been a volunteer mentor. It might sound clichéd, but I’ve always believed that you have to give, to grow and see life through someone else’s eyes. As a result, I have benefitted from mentoring as much as I know my mentees have. But along the way, I’ve seen common themes in what those businesses have needed. So, instead of being the ambulance at the bottom of the cliff, I wanted to get the message out to those that don’t have big budgets. Or who have previously worked with unscrupulous ambulance drivers, and the sad reality is that they are out there. If a business starts with a solid foundation built on understanding customers, you won’t need the ambulance.

(Eriks) I strongly believe in demystifying marketing and cutting through the BS. Over my decades in media & entertainment I’ve been a client myself, and sat through jargon-filled presentations from big agencies designed to maintain the mystique of their high art. Even a glossy entertainment brand has to understand its listener/viewer/reader at a grass-roots level of their daily life – just the same as a small business. I love finding out what makes people tick, and providing solutions to their problems and needs, whether it’s finding their favourite music or furnishing their home.

What is a common misconception you feel people have about marketing?

(Judy) Most small businesses are scared of marketing, because they hear horror stories, or give it a go and it doesn’t work. And that’s based on the biggest misconception of all, that marketing is just advertising.

To a degree, that’s been exacerbated by our digital world. We’re told to boost a post, or discount, because you feel the pressure from competitors. But that’s advertising & promotion, and only one component of marketing.

Until businesses understand the importance of marketing and where it fits in the business structure as the central beating heart, they’ll continue to miss out on their full potential.

(Eriks) That it’s one box in the company organisation chart, and as Judy said, it’s seen as all about advertising. Which adds to the problem we now have of anyone who knows how to use a digital advertising tool is a ‘marketer’. Which is misleading to small businesses looking for help at a strategic level, reinventing their business, market research, defining potential customers, finding new opportunities and so on.

What do you hope is one thing readers take away from this book?

(Judy) A deeper understanding of what marketing really is and how it can shape their business. I want them to give marketing the respect it must have for their success, to feel inspired to engage with customers. I’ve seen it time and again. When they do, their advertising starts to connect, and they see the results in their bank accounts. There are so many benefits to following the pathway we outline. Of course, it won’t take away all their problems, but it will help them make better decisions. It will shape their evolution, because nothing survives if it sits still.

(Eriks) That marketing is exciting and well within their hands, to enjoy doing every day. Whether its chatting to a customer, or coming up with new ideas, there are practical ways to make marketing a habit and not a pain. It’s no different to relationships in your circle of family & friends. By being constantly in tune with their needs you adapt how you relate to your group, how to entertain them or overcome obstacles, helping them make their life better.

What is the next book that you are working on and when will it be available?

(Judy) We’re committed to make Marketing = Customers + Heart a “living” book. As we gather new insights and information we’ll be updating the QR Code content at each of the 7 Stages. So in a way, this is a story that never ends. And for now, that’s enough, but I’ve learned never to say never – life is full of surprises!

Author Links: GoodReads | LinkedIn | Facebook | Website

Stop wasting your advertising money!
It’s easy to feel frustrated and disheartened when you’re trying to grow your small business, pouring precious cash into advertising channels and funnels with little or no return. But you can change your business’s fortune with a marketing plan that places your customers at the very heart of your business.
Marketing = Customers + Heart is more than a marketing book, it’s your way of business. If you follow this clear, practical, and proven formula you too will win in small business. Join Judy and Eriks Celmins as they share the 7 Stages for building a solid growth strategy – stages you can implement immediately, and every day. Developed over their three decades of experience challenging conventions and problem-solving in a wide range of innovative businesses and industries, this formula will help you:
Build a solid foundation to create, understand, nurture, and retain customers.
Tap into your hidden reserves of creativity for new and exciting ideas.
Feel confident that your marketing decisions are finally on target with your goals and aspirations.
Discover how stronger customer relationships lead to deeper insights and greater growth.
Expand your mindset and easily identify new opportunities before your competitors.
The Marketing = Customers + Heart formula comes at the very first, critical step of your marketing strategy – a step that too many businesses skip over. This book is a must-read, before you waste one more cent sending the wrong message.

When you purchase this book, 100% of the gross profits will be donated to a Ukrainian family in desperate need. You can find out more by visiting our website https://thriveablebiz.com

DJ’s Mean Business

DJ’s Mean Business, by Amani Roberts, is an interesting and informative read from a DJ’s perspective about leading a successful life. In this eye-opening book, Amani Roberts, aka DJ AmRo, talks about his experiences as a DJ, a Professor, and a businessman. He shares the ups and downs he learned in these professions in this practical book to help readers become successful entrepreneurs.

Roberts’ writing style is conversational and caring. He uses simple and direct language that guides the reader through the topic he is covering. The arrangement of the chapters outlines the different time slots as if he is DJing from the start of a program until it is wrapped up. Readers will appreciate the short and concise chapters as the author gets right to the point. The first thing that Robert covers is how to introduce yourself in a manner that gives you credibility and authority. First impressions do matter when you are an entrepreneur. Once that first meeting is over, the next step is to build a rapport and make sure what you are selling is in demand. Here the author uses examples from successful businesses to support the tried and true strategies he teaches.

Readers will appreciate his candid writing and how he uses his own life situations as examples, making for a more authentic read. Whether DJing, teaching or focusing on his brand, Roberts interchangeably uses these venues to provide important lessons about business to the readers. Topics such as branding, marketing tips, and staying focused are a few topics discussed in this book that I found helpful.

DJ’s Mean Business: One Night Behind the Turntables Can Spin Your Company’s Success is an unconventional business planning book on how to be a successful entrepreneur. It is just as entertaining as it is informative. The information provided will be beneficial to those looking for tips on how to start a business or revamp their current business.

Pages: 154 | ASIN : B084KW9HLM

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