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The Communications Consultant’s Master Plan

Roger Darnell has a master plan for you if you are looking into public relations and communications. This book is all you need to know how to navigate the appealing and sometimes challenging waters of communication, especially if you run an agency. The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success has the basics, the crucial information, and essential tips on being a better communicator whether as an individual, running a business, or as a representative in the corporate world. You will enjoy reading this book as the author shares the knowledge he has acquired over the years most subtly.

This book’s most important topics touched on winning and managing PR accounts, the right marketing plan, the art and craft of presentation, and agency management. Anyone running, heading, or planning to start an agency should focus on part two of this book, as it has every cheat code to manage a successful agency.

The author does a superb job breaking down his points into manageable chunks for the reader. When discussing subjects like Agency business, for instance, the author gives both hypothetical situations and real-life examples to drive his point home. Reading Roger Darnell’s work is a delight because of how engaging he is. Also included is his personal story; sharing this information will give readers an insight into how challenging and fascinating the PR life can be. Roger Darnell is not only great at explaining but also giving examples. Sharing his highs and lows in the industry was a fantastic concept as the reader can connect with him to a certain degree.

The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success will help you grow your business, attract clients swiftly and become more professional in your craft. Anyone that needs public relations in their professional or personal life will find this book beneficial.

Pages: 209 | ASIN : B09LBB8RJR

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Birth of a Unicorn: Six Basic Steps to Success

Birth of a Unicorn: Six Basic Steps to Success by [Heather Wilde]

Birth Of A Unicorn, Six Basic Steps To Success by Heather Wilde is an insightful business book littered with autobiographical elements that detail the author’s journey to success. Wilde exudes wisdom as she details six practical steps to finding success in her own life and career through Uncertainty, Significance, Love/Connection, Growth, Contribution, and Certainty. In this book, the reader is taken through each of the steps with examples learned through life experiences, mistakes, adventures, and achievements of Wilde, her husband, and cats. From the six steps, one unifying idea is that our identity is connected with our search for happiness.

An endearing read, Birth Of A Unicorn enchanted me with the success story of Heather & her husband. Ups and downs of their marriage and careers were exposed in the hopes that their experiences would be helpful to the reader. Their cats played a pivotal role in their travels and gave some comedic relief to the seriousness of some encounters. This book kept me rooting for the author and her husband, as they left meandered careers and eventually found work as partners together for Evernote.

In Birth Of A Unicorn, we see the loss of jobs, pursuit of education, relocating for new jobs, the chase of dreams, and travel to foreign countries. Adventurous and thrilling, this book had me captivated from the beginning. Overall, I was left with a sense of achievement as I rooted for Wilde and her search for identity and happiness. She had seemingly found what we would classify as success, and in finding that success, continued looking ahead to the future.

The author does a great job keeping readers captivated in her story, while also leaving room for readers to reflect upon their own path to success. I would highly recommend this book to anyone looking for an uplifting memoir that takes you through entrepreneurship and family life and leaves you feeling like anything is possible.

Pages: 184 | ASIN: B08Q7DTVH1

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Your Next Big Idea

Samuel Sanders has written an inspiring and encouraging book that will have you view life in a different dimension. Readers will find encouragement to think outside the box and try out things that they previously would not have paid attention to. Samuel Sanders is a diverse author writing to readers of all levels. Whether readers are a student, starting a small business, or are in the corporate world, Samuel Sanders will share with readers how they can grow that small idea that they have been sitting on. The author has a guide that will enable readers of all kinds to grow as a person and as a brand.

Your Next Big Idea: Improve Your Creativity and Problem-Solving is a great book for both creatives and those that do not consider themselves to be creative. Samuel Sanders will bring out the creativity in those that read this intellectually invigorating book. The author directs his readers to think beyond their surroundings. The language and tone the author uses are friendly and welcoming, like having a conversation with a friend or colleague. This approach is helpful for getting outside of your comfort zone and really analyzing methods that will work to advance whatever project you are engaged with. These tools will benefit people across all areas in life and can be applied to more than just business undertakings. Reading this inspiring book will make readers aware that the next big thing in whatever project they are working on is achievable.

Your Next Big Idea: Improve Your Creativity and Problem-Solving covers topics like identifying problems and looking for solutions, how to be an inquisitive person in an intelligent manner, erasing stigmas, strategizing in different areas, welcoming ideas, and how to interact with those that have the same mindset. This is the ideal book for readers looking for problem-solving skills and how to be better in one’s craft.

Pages: 225 | ASIN : B08QZXG1X4

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Literary Titan Book Awards December 2021

The Literary Titan Book Awards are awarded to books that have astounded and amazed us with unique writing styles, vivid worlds, complex characters, and original ideas. These books deserve extraordinary praise and we are proud to acknowledge the hard work, dedication, and imagination of these talented authors.

Gold Award Winners

Literary Titan Silver Book Award

Silver Award Winners

The World Between Us by Diane Farrugia

 

Visit the Literary Titan Book Awards page to see award information.

 

The Drive to Freedom

There was a time when one of two paths was sufficient. However, as time passes the need for alternatives grows direr. There is a need for more options. Entrepreneurship is the go-to for most who find that they do not fit into traditional corporate positions or in the military. This book is a pragmatic guide to becoming an independent courier, but I found that the material and guidance within the book can be applied to all kinds of entrepreneurship.

The author starts off the learning process with awareness. This is required no matter the kind of business you are looking to start. Due diligence reveals not just what you need to start but also the possible barriers you might encounter on the way. Then the author delves into specialization and tools of the trade. After which, he talks about the future of the business. Therefore, this is not just a book about the independent courier business. It is a book about entrepreneurship with independent courier services as a case study.

J.T. Hustlez presents simple concepts in very simple language. The author is not looking to educate MBA students. He is looking to share his personal experiences in the business to inspire people who might be tempted to use their lack of academic qualifications as crutches. Textbooks present theoretical aspects. This book is not theoretical. Through the book, the reader will see the practical aspects of the business. They will see the business of independent courier services from a realistic point of view.

The book is 53 pages long. That makes it easier to refer to. It also makes it easier to understand and retain the information therein. Often, experience matters more as an entrepreneur than education. This book is both. It offers practical advice as well as wisdom gained through experience. In the awareness stage of the entrepreneurship process, this book is a good and useful resource to have.

The Drive to Freedom is a straightforward and informative guide detailing how to become an independent courier, but much more than that this book will provide readers with the critical tools they will need to be successful in a variety of business ventures.

Pages: 53 | ASIN: B07HHFG311

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Literary Titan Book Awards November 2021

The Literary Titan Book Awards are awarded to books that have astounded and amazed us with unique writing styles, vivid worlds, complex characters, and original ideas. These books deserve extraordinary praise and we are proud to acknowledge the hard work, dedication, and imagination of these talented authors.

Gold Award Winners

Literary Titan Silver Book Award

Silver Award Winners

Entre Duendes y Ratones by Patricia Bossano

 

Visit the Literary Titan Book Awards page to see award information.

 

THE LEADERSHIP GUIDE

THE LEADERSHIP GUIDE: UNLEASHING THE POWER WITHIN AND IN OTHERS by [Dr. Srikanth Gaddam]

Dr. Srikanth Gaddam has written this book for anyone that has leadership ambitions. The author writes with certainty and gives practical tips to people that have their eye on leadership positions. I enjoyed reading this book because the author does not use heavy jargon and instead relies on simple terms anyone can understand. As a reader you get to fully understand the content in the book with little effort thanks to the ease with which the author conveys his knowledge. Dr. Srikanth Gaddam addresses readers in a friendly and informative tone. One can easily get his concepts and understand the main message in the book.

There are several topics the author touched upon that are useful not just to leaders, but also to individuals that are working to develop their leadership abilities. I particularly liked the chapter on leadership styles, leadership opportunities and organizational leadership. These chapters have pragmatic advice that will help you in the long run. The other chapters were also well-written, with the author sharing punch lines and crucial quotes in between the discussions. The Leadership Guide is a critical tool for any leader or entrepreneur that wants to take their career and personal development to the next level.

Dr. Srikanth Gaddam will boost your confidence, inspire you to attain that position that you have been eyeing and even help you achieve your goals. The Leadership Guide is the ideal book for you if you are looking for answers about being the head of an organization or even general life advice as it provides sensible solutions to situations we deal with on a daily basis, and this is something didn’t even consider until I read this book. The author is relatable and easily gets one interested in the various topics that he discusses in the book. Other than tips and guides on how to be a great leader, Dr. Srikanth Gaddam also shares valuable lessons that can help you in your place of work; whether you are in the corporate world or are an entrepreneur.

Pages: 132 | ASIN: B09HT2FSBK

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Build Their Careers to New Levels

Roger Darnell
Roger Darnell Author Interview

The Communications Consultant’s Foundation explains and educates readers on various topics that will help them excel in their personal and professional lives. Why was this an important book for you to write?

I feel very lucky to have found my way onto this career path unintentionally. If I had known about it earlier in life, I think I could have been even more successful sooner – so, I wanted to get the knowledge out to others as quickly as I could. However, I didn’t know what the most important aspects were to focus on, before I started outlining the content. The more I thought about it, the more I added, and I shuffled things around until I felt like I had a pathway that would bring others along constructively. What you’ve read is the first half of the book I originally conceived. The companion “Master Plan” volume will be out by year’s end, and it gets even more specific with proprietary contract language (thanks to the illustrious Michael Terpin, my former boss) and what amounts to a blue-print to operating a successful PR consultancy. I hope a lot of people will follow your lead and use what I’ve written to build their careers to new levels, even if they are starting out from scratch.

What is a common misconception you feel people have about public relations?

There are quite a few colorful and widespread misconceptions. Many years ago at a trade show, I saw an older gentleman in a crowd, shaking everyone’s hands as fast as he could grab them and passing out his business cards like a machine. I think I still have the business card: The logo was two hands shaking, and the headline read “Mister PR.” There’s that classic “Flim-Flam Man” version, and now, you can watch PR aces working magic on TV, like those advising the Roy family on “Succession.” A lot of people don’t understand that much of the work of PR has to do with writing. There is a skill set that can be learned, especially for those willing to exercise their writing abilities and commit to ongoing learning to stay sharp. There is a lot of overlap with “Influencers,” and when a PR person is especially successful, that’s what they become.

What is a recent trend in public relations that you feel has the potential to change things?

Things are always changing. One of the things that is encouraging to me about this field is, I feel there are a lot of layers to it (and everywhere, smart practitioners helping themselves and others be more successful). My book references this article I love, from publicity expert Joan Stewart: “How to Publicize a Garden Walk and Other Local Events.” (http://ow.ly/pOhH30dHOuv) That article teaches people exactly how to use the PR skill set very productively – which is potentially life-changing for those who read it. I mentioned Influencers … they are an immense force at work in marketing communications worldwide. As you know, I am optimistic ; I have a sense of a growing population of smart communicators who are going to unite superpowers for good.

What do you hope is one thing readers take away from your book?

There are a few – all are addressed in your review. I’m hoping people will see a new way to work, pursue it, and own it. As those sparks fly, a new communications consultant will start shaping their own success, then another, and another. I will be celebrating each one like a proud papa.

Author Links: GoodReads | Twitter | Facebook | Website

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.
After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:
• The basics of positive, proactive, strategic communications for individuals and organizations
• What it means to be a PR expert in the creative industry and to do great work
• An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more
• Customer service and all it entails
• Extensive exploration of the PR toolset and its application in real-world marketing scenarios
This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
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