Blog Archives

What Anyone Can Do

Life gets in the way–this is something we have all experienced. The people with whom we choose to surround ourselves, the chances we opt to take, and the goals we set for ourselves set the tone for our success and, in many cases, our failures. One of the most effective methods for being successful is recognizing that you don’t have to go it alone. From learning with others to staving off those who ooze negativity, realizing that we are not expected to find our niche alone is the key to reaching goals of all types–not just goals related to business and career.

Leo Bottary, author of What Anyone Can Do: How Surrounding Yourself with the Right People Will Drive Change, Opportunity, and Personal Growth, sets forth some tidbits of advice regarding reaching goals and the realizations he has made along his journey. Interwoven with his own brief, high-interest anecdotes are words of wisdom from those he admires and from whom he has gleaned the most effective advice.

One of the most striking aspects of Bottary’s work is the stress he places on finding individuals who provide the appropriate amount of support but, at the same time, push us to reach our potential. Bottary effectively points out that the time in which we are currently living is an integral part of our ability to reach our potential. We essentially have everything we need at our fingertips, and our access to experts and the opinions and advice from others with similar interests and goals is ever-increasing. Bottary brings to light many points I had not considered as I am considering a career change myself and face my own negativity heading forward.

As an elementary teacher, I am stunned at the revelation Bottary makes regarding the time in which people tend to lose that feeling of invincibility. He points out that we are born believing we have no limits, but life tends to change that rather quickly. Specifically, he shares that by the age my own students are in third grade, they begin to second guess the fact that they can be anything they want and have what they desire. That was an eye-opening passage worth a second and third read to this teacher and mother.

Page after page, Bottary hits on one relevant topic after another related to the plans we make during our lives. I especially appreciated Bottary’s words on the changes we make related to career and business. My teenagers are about to graduate and set out on their own. Bottary emphasizes that the feelings my son is having about making a career choice and the pressure he feels to be sure about it now are validated by Bottary. I am more confident, after reading, in talking to him about the way in which we tend to change our minds about school and career paths.

What begins with the feel of a business-oriented self-help book turns quickly into an excellent source of inspiration for all readers.

Pages: 186 | ASIN: B07GRD9YPT

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Sacrifice and Know-How

Thierry Antha Author Interview

Thierry Antha Author Interview

Crimes of Rumba discusses and dissects the crimes behind the worst corporate malpractice in US cultural history. Why was this an important book for you to write?

From 1983 to 1995, it took us almost fifteen years of commitment, sacrifice and know-how to build up awareness about the greatness of Congo music’s modernity in American pop culture. Credits should be given to promoters such as Victor Kibunja, Verna Gillis, Paul Trautman and my company’s tour with Tabu Ley Rochereau-Alive and Well in North-America in 1992, which made Congo music a runaway hit in North America until 1995.

Unfortunately, with little to no precision, 22 years after the Congolese government and musicians’ outright rejection of Fonior’s crimes of rumba, handful writers went off the script and managed to inadvertently slip in Fonior’s fraud of Cuban music. It was disheartening to realize that even few colleagues in the media were still living in the clouds of Fonior’s crimes of rumba. As promoters, time was more of the essence to promoting tours than pressing the matter further why it was a horrific danger to associate Franco Luambo and Tabu Ley Rochereau with Fonior’s post-colonial fraud for America, in the lens of the Congo’s politics from the 1970s to 1990s.This brought up the above headliners’ urgency and request to me to educating their consumers with the absolute truth beyond the fraud of rumba.

Moreover, as journalist and promoter, this is book is mostly important because it connects the dots between King Leopold’s atrocities of red rubber to the crimes of rumba for America by his very own international conglomerate, Societe Generale. Simply put, the fraud of rumba music is the universal and everlasting legacy from King Leopold’s politics and economics in music for America, first, and the world later. It’s never been about the presence of Cuban music in the midst of the state administration’s classified South American music’s mandatory production. But it is all about how, wanton malice, Fonior abused and misused Cuban music to commit fraud and defraud Congolese musicians’ copyrights and consumers’ human rights in America.

You cover a number of topics in this book, but the one that stuck out to me was rumba music. How do you feel music affects the political landscape?

Human life is rhythm. Rhythm is music. And music also controls mankind’s political landscape from singing Nero setting Rome on fire, Herod decapitating John the Baptist in Israel to any election campaign chanting of USA, USA, USA.

In Belgian Congo, for instance, the rhythm of atrocity behind the harvest of red rubber to the germination and criminalization of the state administration’s legal diversity of South American music, in the late 1950s, was controlled by King Leopold’s politics for Societe Generale’s monopoly. The politics behind the abrogation of Copami’s mission to legalize the harvest of “music cash crops” for export created a super culture of dichotomy for the equal production of Congo music and South American music under the law. And this colonial autocracy paved the way for Congolese musicians’ resistance and sabotage, which empowered Patrice Lumumba to ascend to the highest sky of the Belgian Congo’s nascent political parties.

In 1948 president Rafael Trujillo made Merengue the official music of Dominican Republic, while in 1959, Fidel Castro nationalized Rumba as the official music of Cuba for all music of African descent. In 1965, after his coup d’etat, president Mobutu rode the wave of Congo music to install his dictatorship in the Congo DRC. Francois Duvalier used Kompa music to numb the mass’s brain for his dictatorship in Haiti. Bob Marley performed his One Love Concert to defuse the brutal turf war among political nemesis in Jamaica. Bill Clinton’s campaign in the 1990s banked on the success of Macarena to promote his progressive agenda for America’s cultural diversity. And that is the same spirit of music in the politics of King Leopold’s international conglomerate that still captures rumba operatives’ politics for Fonior’s crimes of rumba that have been debunked and rebuked in the Congo DRC and exposed in this book.

What kind of research did you undertake to ensure the book was accurate and detailed?

First, as American of Congolese origin, I have lived Congo music my entire life. As a professional journalist, I covered the Congo DRC’s national rebuke of Fonior’s crimes of rumba for the national radio and television until I migrated to the USA. As co-host of the most famous Congo music radio and television shows, I humbly confessed that my expertise in Congo music is second to none because of my personal and business ties with Congolese musicians. As a young record producer, I have also rubbed elbows with all the who’s who in the music industry. My coverage of Samuco and Umuza, Congolese musicians’ union, are the most inside information that the average journalist has never searched before. From 1983 to 2000, as a promoter and consultant, I have closely worked with all Congolese musicians who have come on tour in North America for others as well as for my own company.

Second, to ensure that the book was accurate and detailed, my documented evidence are based on Belgian Congo’s laws, policies, institutions and corroborated by Congolese musicians’ personal testimonies throughout colonialism and their outright rejection and class action lawsuit against Fonior. The restrictive provision and scope of laws and policies from Belgian Congo to the Congo DRC’s national rebuke of Fonior’s crimes of rumba certify the accuracy of the Royal Decree of 1925 behind the Copami’s mission and its related institutions, coupled with the Royal Decree of 1952 aborting the old mission and its institutions under Societe Generale’s mission. These irrefutable evidence within La Territoriale provide all material facts and detailed events. And this exclusivity makes Crimes of Rumba the best encyclopedia of Congo music ever in terms of chronology of specifics in laws, policies, institutions and events from 1925 to September 1960.

I thought this book was informative and engaging. What do you hope readers take away from this book?

Readers’ takeaway is to know that Fonior’s crimes of rumba are real. Consumers have the right to know that they have been defrauded for decades. Even though, this crime spree was launched from America, in September 1960, its universality has outreached the world. It is based on Fonior’s violation of Congolese musicians’ copyrights. That’s why, as early as 1970s, president Mobutu stood up shoulder to shoulder with them to nationally reject, debunk and rebuke Fonior’s fraud. Unfortunately, after 47 years, the coverage of the Congo DRC’s rebuke has been blocked by King Leopold’s rumba operatives through fake movies, books and theories, who have turned a blind eye to telling the truth for the sole purpose to monetize on it. Not only consumers have the right to be set free from the bondage of Fonior’s crimes of rumba, they have the right to know that rumba operatives still provide a fraudulent, safe home for re-litigation and revisionism of Belgian Congo’s laws, policies, institutions, and against the Congo DRC’s national rebuke of Fonior’s fraud.

This book simply certifies that one can’t explain the complexity of the state administration’s legal diversity and production of South American music under the law, in the Belgian Congo, in complicity with Fonior’s fraud and based on the simplicity of its crime of opportunity on Cuban music for America, first. The engraved musical evidence of South American music’s legal diversity in Fonior’s Congolese re-editions represent self-incriminating evidence, among many others, against its crimes of rumba. One can’t celebrate Congo Rumba’s illegality by hiding Congo Latino from the same Fonior’s fake-outs spree. This case is all about King Leopold’s international monopoly misused Cuban music to commit fraud. Simply put, the fraud of rumba music has been the universal and everlasting legacy from King Leopold’s politics and economics in music for America, first, and the world later. Thanks to Crimes of Rumba the era of defrauding musicians and consumers’ human rights is over now.

Author Links: GoodReads | Twitter | Website

Crimes of Rumba is the hottest, epic combination of business, politics, music, and of course, crimes behind the predatory conduct culture that has glamorized the worst corporate malpractice in US cultural history. As a matter of law, order, and economy, the state administrations intolerance and crackdown on musicians dissent and opposition to the colonial music cash crops production is authoritarianism at best and without precedent in the worlds history of colonization and music. This legal truth and material facts-checkings operation is the blunt, exclusive disclosure of the sources and methods used for the cultivation and autocratic harvest of music cash crops in the Belgian Congo, which were economically engineered from and back to America for its consumption through misinformation, disinformation, deceit, and fraud. Not only is this the tale of the utmost scam that has been very fully funded to defraud the worlds collective memory of rumba, it is the hefty price that our humanity has dearly paid for without consent for Foniors crimes of rumba for decades. Silence has been complicity at worst from the people with knowledge of the case against rumba. Not only are the material facts and consumers rights violated and suppressed, along with musicians copyrights for decades, the morally repulsive glamorization of the fraud has brought creative freedom in the worlds music into disrepute. A lot of readers will discover Thierry Antha with the publication of Crimes of Rumba, Volume I of Congo Music. But this international journalist carried decades of excellence in covering the Congo and Haitis politics, business, and entertainment. His professional and personal ties with all the most famous Congolese musicians in advocacy, promotion, and production of their musical works have crowned him the best authority with respect to the Congo musics history. Contrary to all the spinning, posturing, and work of fiction for rumba, Thierry Anthas expertise and dedication to exposing the truth behind material facts and laws related to Congo music from the Belgian Congo to the Congo is second to none. Embark in this riveting literary journey to discover how Socit Gnrales authoritarian harvest of music cash crops has shattered and destroyed lives and careers for its economic gain in the Americas. Without censorship, Crimes of Rumba, Volume I of Congo Music exposes Foniors victims long overdue rebuttal, which is long way apart from the reality of its predatory conduct culture and its propaganda of rumbas fake-outs.

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Fluid Business

Ray Moore Author Interview

Ray Moore Author Interview

George’s Pursuit Across the Perilous Ocean is a fantastic metaphor for entrepreneurs to grow their business. Why was this an important book for you to write?

I wanted to create a very easy to read book to help entrepreneurs.

The title of the book came from an idea I had of creating something that made people think ‘oh that looks interesting, I wonder what it’s about’. It’s short enough to be an enjoyable read with a lighthearted approach to a serious subject. It’s a thought-provoking sun-bed read!’

What is your experience with entrepreneurship and how did that help you write this book?

As a business owner myself I have extensive experience in buying, building and selling my own businesses, which means I understands the real challenges business owners face day-in, day-out.

I feel I understand the pressures felt by business owners from my own personal experiences of complex periods of change within my own organisations. As a coach I’ve seen lots of businesses struggle and not reach their full potential – I wanted to write a book that made it easy to see how changes could be made.

My main passion lies with family business owners, having been working with them for many years to resolve conflict, manage family employees and succession planning.

What do you think is one common misconception people have about starting a business and how can they overcome it?

The decision to start a business is often taken quite lightly and quickly – perhaps from a point of ‘I can do this just as well’ and often finds the business owner doing the same sort of thing as they did when they were an employee for someone else. However, that’s only the start of it. There is much more to being a successful business owner and at times we all need a prod to do ‘more’. That is what the book is designed to be – a gentle prod.

What is the next book that you are working on and when will it be available?

The next book in the pipeline will look at family businesses, specifically what it’s like to be a family member joining the family business. Is it a ‘poison chalice’ or an outstanding opportunity?

Author Links: GoodReadsTwitterFacebookWebsite

GEORGE'S PURSUIT ACROSS THE PERILOUS OCEAN: The tale of a business adventure from start up to financial freedom by [Moore, Ray]A short but powerful story that explains how to successfully grow a business.

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Crimes of Rumba: Volume I Congo Music

Crimes of Rumba: Volume I Congo Music by [Antha, Thierry]The book starts with a little history of the Congo under Belgium rule during the colonial days. This gives the reader an insight into how things were in Belgian Congo, and how ‘La Territoriale’ was made to get rid of King Leopold’s cruelty and brutality in the CFS regime. The first chapter gives a lot of information about Belgian Congo and all that happened. I had the impression that I was attending a history class, as the author wrote about events I had never heard of. It was agonizing to read about King Leopold, as his inhuman acts against the Congo people led to a lot of loss.

Politics in Congo, the formation of political parties, King Leopold’s atrocities and the influence of Rumba are all covered in the book. Reading about natives who were killed as directed by King Leopold in the harvest of red rubber in the era of CFS regime was one of the moments I almost broke down. Natives’ hands were chopped and others left with permanent wounds and under the CFS regime. Just how cruel could one man be? The worst thing was that even as he committed all these crimes, King Leopold received backing from his country, and even had support from his followers.

The author covered a number of themes in the book. Politics, music, law, human rights violation, business, and trade were all covered. This book highlights the use and impact of Congo music in Africa and other continents like America and Europe. Thierry Antha extensively writes about the brand associated with Congo Rumba and Rumba Lingala, Congo music that is known by just a few, how the Flemish administrators took Rumba, the industrialization of Congo music during the colonial days and much more.

Thierry Antha extensively writes about the brand associated with Congo Rumba and Rumba Lingala, Congo music that is known by just a few, how the Flemish administrators protected Congo music’s exceptionalism, while Walloons industrialized it with the addition of the legal diversity of South American music for export in the late 1950s and much more. And mostly how Fonior, the Belgian company, misused its monopoly to commit fraud and defraud Congolese musicians’ copyrights and consumers’ human rights in America, first, after the colony’s independence.

Rumba music, as allegedly sold in the West, is beautiful to the Soul. When played in clubs, the radio, and other public media, one can feel how passionately the artists feel the music they create. As you enjoy “Rumba” music, do you know a little history about Fonior’s fake-outs and how the genres were born? Do you know the challenges they faced and how the music they made affected them and the people around? If not, then you need to read this book. It has all the good, bad, fantastic and ugly stories about Belgian Congo, the natives, Congolese musicians and the exploitation of Congo music.

Pages: 598 | ASIN: B07CH9M9BR

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Overcome Challenge

Tariku Bogale Author Interview

Tariku Bogale Author Interview

Be Unstoppable uses your experience and wisdom to help others achieve success through adversity. Why was this an important book for you to write?

Have been encouraged by so many people and my story was featured in business and leadership magazine as well circumstances that I was placed you read in my book cornered me on writing of this book.

You have been the founder and CEO of numerous companies. How has your experience helped you write this book?

Growing up on street from age 8 and looking over my shoulder to navigate about life in general has helped me a lot on the writing of the book. Indeed, the many ventures that I explored has helped me greatly to provide wisdom’s that business people needs as the book written from real life experience than business books that we find in shelves written by famous succession business people that used lift instead of stairs that doesn’t relate to most readers.

In this book you touch on many themes including sacrifice, hope and courage. What were some themes that were important for you to focus on in this book?

The many themes are very important ingredients that one needs to overcome challenge and be unstoppable but delegation is a key as it gives you the time to explore other options unless you will be stuck in one issues/business that might consume your entire time/life.

Be Unstoppable examines failure as well as success and how to keep going through both. What was one failure in your life that you learned a lot from?

I failed many times but learnt hard way that I’m the one and only myself will pull off from failure.

Author Links: Website | Amazon

Be Unstoppable: No Excuses by [Bogale, Tariku]

We don’t usually know what we are born to do. We certainly also don’t know what kinds of obstacles we will face, or what forms they will take. When we understand how the world has been connected through history—through the movement of people, goods, languages, music, movies, and many other things—we see our world more clearly as a shared planet and a home for everyone.

There is very little in life more important than acting quickly and with great decisiveness. Many people all over the world have dreams—big dreams or small dreams. To get there, we have to take risks. People who have studied business or been in the business world, like me, know that in business, one often discusses risk versus reward.

Be Unstoppable is a golden nugget of wisdom, through the stories into which my life’s energy has flowed and emerged greater each time, that will bring you gold, in real money and in what is important in your life.

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George’s Pursuit Across the Perilous Ocean

Follow George after he makes the decision to become his own boss running a small boat. Follow him through the tumultuous journey that leads him to eventually hand over reigns of a successful fleet of liners. We get to see the change in his mindset from worker to supervisor and finally, owner. It took strength, wisdom, knowledge and lots of other things. This is the story of a small business growing into a conglomerate, from a toddler to a fully legal human being.

According to research, only about half of the business started will still stand strong in five years time. This is quite sad for a world where entrepreneurship is highly encouraged. This book is meant to decrease this percentage. One will learn to grow their business from a period of feast and famine to a period where the business comfortably stands on its own, where the welfare and life of the business are not threatened by regular/normal business occurrences. Like a windfall of clients for example.

According to Ray Moore, one should not wait until the growth occurs. They should anticipate it. To successfully go through these growth moments, one requires a vision. They must also keep the business in balance. That is time, team, delivery and money. They must all be applied in appropriate proportions. One must set out the stall for growth. Managing the mindset is the final condition.

This is a short book, that means that the information is presented in a compact package. The whole book is presented as a metaphor. This makes the book highly appealing. It is useful even for those who do not like or have the time to read. It is sober advice from an experienced person. It is advice that actually makes a lot of sense. The steps and tips are easy to follow and understand. One thing that readers will definitely appreciate is that the author does not use complicated business words. He shows the reader how to manage a business without confusing them with difficult economic jargon.

The author outlines the common mistakes entrepreneurs make. He shows what happens to the business after the mistakes are made. He then turns around and outlines the proper way to handle such turning points so that fatal mistakes are not made.

This is a fantastic business guide that provides an easy to understand road-map for getting from a small flailing venture to a successful business. Regardless of the goal, it can be achieved by following these simple directions. Five stars out of five for this crash course in entrepreneurship.

Pages: 52 | ISBN: 1721213287

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Unstoppable: Challenge Accepted

Unstoppable: Challenge Accepted by [Bogale, Tariku]

Life is not meant to be a straight and smooth road. It is always inspiring to meet someone who has survived the obstacles from travelling a long and bumpy road. Tariku Bogale is one such person. He is not shy about letting the reader into his world, about letting the reader see the great, the bad, and the downright dirt. He is honest and transparent. His narration of his life is colored with moments that should be embarrassing but in retrospect are quite significant to the man he is today.

Unstoppable: Challenge Accepted chronicles the life of Tariku Bogale. He talks about his life as an abandoned child all the way to the glamorous city of New York. He talks about his journey from a self-reliant 8 year old with barely enough to get by to a global business mogul renting high end New York residences. He talks about his roots. They are quite weak to begin with but they become stronger as he grows up. His resolve is seen from an early age when he brings his mother to live with him regardless of his father’s wishes. He faces and survives heartbreak before the age of fifteen. It does set him back a little bit. A fact he is not afraid to disclose but he gets up and dusts himself off anyway. As he says, there were angels at every point of his life. The kindness of strangers has helped him a great deal. It is admirable that he has chosen to credit them where necessary.

This story is wonderfully told. The author is looking to show the struggles he has been through on his journey to the man he is today. It is well written. It is thrilling and interesting. Often, we look at successful people as super humans but this story confirms that they are mere mortals just like us. They make mistakes and bow to urges just like us. It renews the reader’s courage and motivation.

The author has a proper grasp of the English language. He understands the nuance of storytelling and applies it quite effectively in this book. This story is captivating and vivid. However, there seems to be large chunks of the story missing, chunks that would have contributed to the value of the story. The book could use a brush over from an editor. However, that does not quite take away from the inspiring quality of the story. It is still a great story.

Tariku Bogale is an inspiring man. He tells this book in a semi-casual way. One will probably be able to take more out of it than if it was told in a formal demeanor. The author’s life story would make a good movie. Very dramatic. But then, what is to be expected considering the meaning of his name.

Pages: 234 | ASIN: B074HGR6LD

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The Agile Brand: Creating Authentic Relationships Between Companies and Consumers

The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by [Kihlström, Greg]

This book is for anyone who aspires to establish a distinct presence with long-term product consumers. The Agile Brand: Brand Creating Authentic Relationships Between Companies and Consumers gives you a deeper understanding of the consumer, sales, and marketing sector. Divided into three parts, the author starts the book by highlighting the basics of brands. Simple questions like what branding is, why we do branding and what makes a brand successful are lucidly answered to the satisfaction of any new comer to the field.

One of the many things I learned from this book includes the need to have your audience understand how your brand is pronounced. People tend to obliviously mispronounce some names. The author made a table with some brands like IKEA, Adidas Hermes, and Porsche. He noted how a majority mispronounce the names and listed the correct pronunciation. He emphasized that having consumers mispronounce your brand may have them misunderstand the attributes of your company.

Your brand is more than your logo, Greg Kihlstrom says. He goes on to advise those who are new to branding. The author mentions the use of social media and digital advertisement tools and how important it is for the brand to build a solid bond with the target audience. On making a brand successful, the writer lists three easy methods to determine the success of a brand. Substance, focus, and relevance are the basic methods of evaluating how good or bad a brand is.

The book is filled with nuggets of wisdom. If you want to build a brand that will leave an impact and paint a permanent picture in the consumer’s mind, then you need this book. The Agile Brand provides great learning material for marketing students, with notes written by the author coming in handy at some point in their career.

While reading through this book I felt as if I was in a classroom with a competent teacher you are begging to glean wisdom from. The book is truly educational. Brand-pushers will definitely find the text in this publication useful and will apply the lessons learned in their daily businesses. What I really enjoyed about this book was that it was concise. Many books of in this field will happily fill you with fluff details, but Greg Kihlstrom keeps his focus and gets to the point.

One thing that stood out from this book is the author’s need to mention real companies when expounding. Companies like Dominos, Starbucks, and Lowes Foods are given as examples when talking about changing the messaging while still maintaining success rates. Greg Kihlstrom clearly explains why the said brands changed their slogans at some point, and how it worked for them. Here the author enables the reader to understand that there is no loss in changing slogans, as long as your packaging as a brand is up to standard.

Be sure to grab a copy of this book, as there is so much you will learn. The book is especially recommended to newbies in the branding and marketing industry, as it will help you grasp the basic concepts of advertisement in the modern world.

Pages: 186 | ASIN: B07CV4M8WH

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For The Difficult People Who Sometimes Never Know

Sarah Elliston Author Interview

Sarah Elliston Author Interview

Lessons from a Difficult Person: How to Deal with People Like Us is a guide for people who find themselves dealing with people they find difficult. Why was this an important book for you to write?

As a recovering difficult person, I find myself aching for the people who didn’t say anything to me as I gaffed, who avoided me rather than take the time to help me see how annoying I was. I wrote the book for all of us who avoid difficult people, to help them actually have conversations with them. And I wrote it for the difficult people who sometimes never know how they are perceived by others and feel lonelier and angrier and distanced from others.

I understand that you are a successful workshop leader and trainer. What is one common misconception you find that people have about ‘difficult people’?

One common misconception people have about difficult people is that their behavior is purposefully hurtful; deliberately unkind.

I enjoyed the personal stories you shared. Was this always going to be a guide book, do you think this could have easily been a memoir?

I wanted to help people understand how difficult people are unaware of their impact on others and to do that I had to use my own life stories. It could have been a memoir but my passion is helping difficult people discover that they can change and the only people who tell them would be the readers. Thus, I included the exercises and practice processes for having a conversation.

What do you hope readers take away from your book?

I hope readers will look at difficult people differently and look for ways to help. I hope readers will see that difficult behavior is a habit, and it can be changed.

What is the next book that you are working on and when will it be available?

I am currently working on a book with more stories about my life in terms of how I changed, with the focus on how difficult people can change; either a reader or a friend of a reader.

Author Links: Facebook | Twitter | Website

The funny thing is that Sarah Elliston never realized she was “a difficult person,” –someone who harangued people until she got her way, threw snip fits and temper tantrums, talked over her bosses and pointed out what she thought were their misconceptions. In her family, where she felt bullied, the only way she knew how to get someone’s attention and approval was to voice her opinion–and loudly! Without standing her ground, how could she do what she thought was best for herself and everyone else around her. She wasn’t intentionally mean-spirited. She was just trying to do what she thought was RIGHT!

Until a kind, but firm, boss woke her up! With great compassion, and strength, her boss pointed out that her actions had consequences. That in being “difficult,” she was not only disrupting the office camaraderie and production, but impeding her own professional advancement.

That’s the beginning of Sarah’s transformation– when she started on the journey to leave behind the difficult person, and become the woman who teaches others how to deal with difficult people. Sarah “Sam” Elliston is now bringing forth her vital manual on how to awaken the challenging personality, and change both the relationship and the environment with her new book Dealing with Difficult People; Lessons Learned from a Difficult Person.

Today, Elliston is a highly successful workshop leader and trainer, who offers wisdom learned the hard way–and through rigorous study and certification in many areas of professional training that aid her in her work — Values Realization, Parent Effectiveness Training and Reality Therapy. She is a faculty member of the William Glasser Institute. Glasser is an internationally recognized psychiatrist and developer of Reality Therapy, a method of psychotherapy that teaches people they have a choice in how they choose to behave.

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Embrace Adversity

Annella Metoyer Author Interview

Annella Metoyer Author Interview

Dare to Be the Change tells the story of your life and how you overcame adversities to be the change you wanted to see in the world. Why was this an important book for you to write?

It was important for me to write this book to give the readers a glimpse into some of the adversities that women and people of color face in corporate America. More importantly, how to embrace adversity and make it your advantage by becoming the voice for others.

You grew up in a small town in Louisiana, in a time where racism was prevalent in the community. How has your perception changed of that time and place now that you’re an adult? 

I do not feel my perception has changed now that I am an adult. However, as an adult, I do understand the WHY behind why some things happened.

 I found this book to be inspirational and motivate me to help others seek change. What do you hope readers take away from your book?

Since the book published, I have received countless emails, phone calls, text messages from all cultures. The book is doing exactly what I hoped it would do. First, giving individuals a platform to talk to each other about a sensitive subject versus talking at each other. Secondly, it’s an opportunity for each person to tell their own story. And finally, its reenergized individuals to stand up and be the voice in the room.

What is the next book that you are writing and when will it be available?

My next book Stronger than Fear is a children’s book scheduled to be published late summer 2018. It’s about a boy named Christopher and his dog Loki experiencing bullying by members of their species.

Author Links: GoodReadsTwitterFacebookWebsiteLinkedIn

 In Dare to be the Change, Annella Metoyer courageously shares the details of her life’s challenges, her family’s dedication to positive change as well as offers hope for readers through her struggles and accomplishments. Starting with the integration of her small town public school, she encounters a life-changing experience that sets her on a path of “being the change.”

Not only did she face the challenges when women were not the voice in the room, but she also did so as a person of color. From coworkers to disgruntled customers’ discrimination, she lived the evolution of attitudes. With each adversity, she became more determined to take the challenge and turn it into an advantage.

Annella Metoyer was blessed to experience many firsts. She was the first person of color employed by a local bank and ultimately became the City President for a large corporate bank. Her journey later took an unexpected turn when she transitioned from employee to entrepreneur.

Dare to be the Change will resonate with anyone that has ever faced adversities. As you read the story, you will rejoice in the strength that Annella finds within to help others and to make this world a better place.

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