Catchy, Relevant and Memorable

R. Scott Lorenz, President Westwind Communications
Scott Lorenz Author Interview

Book Title Generator shares proven tips and techniques authors can employ to create an engaging book title. Why was this an important book for you to write?

As a book publicist I’ve seen thousands of book titles and many are a detriment to a book’s success. Often the book title is the last thing an author considers and then it tends to be rushed. By using the process outlined in Book Title Generator it prompts the author to stop and think about all of the things that go into a successful title.

Authors need to remember that nobody buys a book unless they’re first attracted by the title and cover. If the title doesn’t grab them it’s game over.

Using the latest methods of getting a book ranked on search engines and in Amazon, I lay out a plan to help authors get the right title for their book.

I ask authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

What is a common mistake authors make when titling their book?

The biggest mistake is penning a ‘forgettable’ title. If people cannot remember your book title then how can they tell a friend about it? If they can’t remember it then how can they go from their car after hearing your radio interview to their computer to BUY IT?

The title has to be catchy, relevant and memorable. That’s one of the reasons I discuss using clichés, idioms and alliteration in Book Title Generator.

If and author mistitles a book it takes more time, effort and money to overcome a bad title.

You are the President of Westwind Communications, a public relations and marketing firm. How has your professional experience helped you write this book?

As a lover of books and collector of good book titles I wanted to bring my three decades of book marketing experience to help authors title their books.

I’ve studied what makes one title work over another, looked at various techniques top authors use to title their books and compiled this in an easy to read book.

Book Title Generator is designed for authors and publishers as a surefire method to uncover that coveted, memorable and winning book title using a proven system to title a book.

What do you hope is one thing readers take away from your book?

A terrific title for their book, which leads to more success on every level from more book sales and media coverage to more book deals and other opportunities that come from having a successful book.

Author Links: GoodReads | Twitter | Facebook | Website

The Proven System For Finding a Title That Sells Your Book

Nobody buys a book unless they’re first attracted by the title and cover. If the title doesn’t grab them it’s game over.

That’s why Book Publicist Scott Lorenz of Westwind Book Marketing created a strategy  for naming your book that’ll get attention of potential buyers. Don’t name your book until you’ve read Book Title Generator.

Using the latest methods of getting a book ranked on search engines and in Amazon, Lorenz lays out a plan to help you get the right title for your book. Lorenz asks authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

Many famous books we all know today started out with dreadful titles. Learn why when a title was changed their book sales took off! As a Book Publicist Scott Lorenz has helped title hundreds of books and promoted hundreds more. He’s a student of book titles and shares his nearly three decades of book marketing experience with authors in this book.


Book Title Generator is designed to help authors and publishers spark the idea to lead them to the perfect book title. It’s the surefire way to find your winning title.

About Literary Titan

The Literary Titan is an organization of professional editors, writers, and professors that have a passion for the written word. We review fiction and non-fiction books in many different genres, as well as conduct author interviews, and recognize talented authors with our Literary Book Award. We are privileged to work with so many creative authors around the globe.

Posted on December 12, 2020, in Interviews and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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