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Catchy, Relevant and Memorable

R. Scott Lorenz, President Westwind Communications
Scott Lorenz Author Interview

Book Title Generator shares proven tips and techniques authors can employ to create an engaging book title. Why was this an important book for you to write?

As a book publicist I’ve seen thousands of book titles and many are a detriment to a book’s success. Often the book title is the last thing an author considers and then it tends to be rushed. By using the process outlined in Book Title Generator it prompts the author to stop and think about all of the things that go into a successful title.

Authors need to remember that nobody buys a book unless they’re first attracted by the title and cover. If the title doesn’t grab them it’s game over.

Using the latest methods of getting a book ranked on search engines and in Amazon, I lay out a plan to help authors get the right title for their book.

I ask authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

What is a common mistake authors make when titling their book?

The biggest mistake is penning a ‘forgettable’ title. If people cannot remember your book title then how can they tell a friend about it? If they can’t remember it then how can they go from their car after hearing your radio interview to their computer to BUY IT?

The title has to be catchy, relevant and memorable. That’s one of the reasons I discuss using clichés, idioms and alliteration in Book Title Generator.

If and author mistitles a book it takes more time, effort and money to overcome a bad title.

You are the President of Westwind Communications, a public relations and marketing firm. How has your professional experience helped you write this book?

As a lover of books and collector of good book titles I wanted to bring my three decades of book marketing experience to help authors title their books.

I’ve studied what makes one title work over another, looked at various techniques top authors use to title their books and compiled this in an easy to read book.

Book Title Generator is designed for authors and publishers as a surefire method to uncover that coveted, memorable and winning book title using a proven system to title a book.

What do you hope is one thing readers take away from your book?

A terrific title for their book, which leads to more success on every level from more book sales and media coverage to more book deals and other opportunities that come from having a successful book.

Author Links: GoodReads | Twitter | Facebook | Website

The Proven System For Finding a Title That Sells Your Book

Nobody buys a book unless they’re first attracted by the title and cover. If the title doesn’t grab them it’s game over.

That’s why Book Publicist Scott Lorenz of Westwind Book Marketing created a strategy  for naming your book that’ll get attention of potential buyers. Don’t name your book until you’ve read Book Title Generator.

Using the latest methods of getting a book ranked on search engines and in Amazon, Lorenz lays out a plan to help you get the right title for your book. Lorenz asks authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

Many famous books we all know today started out with dreadful titles. Learn why when a title was changed their book sales took off! As a Book Publicist Scott Lorenz has helped title hundreds of books and promoted hundreds more. He’s a student of book titles and shares his nearly three decades of book marketing experience with authors in this book.


Book Title Generator is designed to help authors and publishers spark the idea to lead them to the perfect book title. It’s the surefire way to find your winning title.

Book Title Generator: A Proven System in Naming Your Book

Book Title Generator: A Proven System in Naming Your Book by [Scott Lorenz]

Book Title Generator by book publicist Scott Lorenz discusses the importance of a book’s title in ranking a book high in search results and capturing readers in a market flooded with books. This indispensable writer’s tool goes beyond stating facts and goes into detail with step-by-step instructions for creating attention getting titles. The authors experience is evident and all of the tips and techniques shared in this book are easy to understand and, because of that, they are easy to implement.

As an author myself I wish I had read this enlightening guide sooner. I spent a year writing a novel and then only spent one frustrating day deciding on a title that, to this day, I feel could have been better. What I like most about Scott Lorenz’s book is the simplicity with which the information is conveyed. There is no mental gymnastics needed to grasp the concepts required to write an engaging book title. I was able to absorb the information effortlessly and I am eager to put what I learned into practice. Author Scott Lorenz goes beyond simply stating that your book title is important, although he explains why it is important, he also dives deep into the many ways in which to create a captivating title along with examples. The methods described work well for books, but as a YouTuber myself, I find these strategies to also be helpful in titling YouTube videos, as the need to rank high in search results is essential when you are selling something online. There are many books out there that discuss SEO, I’ve read quite a few, but they always discuss SEO in general. Scott Lorenz is able to focus this information to sell, specifically, books. Making this indispensable to any author.

Book Title Generator comes in at under 100 pages and if you are an author that has spent days, weeks, and months writing your book then you owe it to yourself to read this book to ensure that your hard work has the best chance possible at launch to reach your audience.

Pages: 94 | ASIN: B088CTD6Z1

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