United States of Small Business complies the wisdom and experiences shared by the entrepreneurs from your first 43 podcasts into one book for readers to access and learn from. What inspired you to turn your podcast interviews into a book?

People like to consume content in different ways. Some may not be podcast listeners but love reading a book. I think we’re going to see more podcasters doing this down the road. It’s a fantastic way to add value to your brand, the guests appreciate it, and it’s surprisingly easy to pull off.

One thing that sets your approach apart is the focus on small businesses and the provision of actionable advice that those without a lot of resources can implement. What were some ideas that were important for you to share in this book?

The key idea is just to start. Too many people wait for perfection before they begin, but that moment never comes. Also, it’s important to embrace failure. I’ve had my fair share as an entrepreneur, but each mistake sharpens you for the next challenge. And, of course, storytelling is vital. Personal stories have the power to inspire, and we shouldn’t underestimate that.

What is one piece of advice you wish someone had given you when you were starting out building your own brand and business?

Tune out the noise from people who don’t have your best interests at heart, and stay focused on moving forward. It’s easy to get discouraged, especially when the loudest voices are often critics. Focus on creating value—it doesn’t have to be perfect. Just keep pushing forward and stay positive. 

When will volume two be available? Can you give us an idea of what lessons that book will impart to readers?

Volume two is slated for release in October or November.

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