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In SWAP: Marketing without Money, Therese Tarlinton shares ways of growing your brand and marketing your products in the most professional manner. The author, having a background in marketing, understands the vital areas to cover that will assist the reader. Therese Tarlinton gets the reader to fully comprehend the technical terms by using familiar words and phrases that the average person can identify with. This informative book caters to readers of all levels and is especially helpful to beginners in entrepreneurship and marketing.

The author starts the book by discussing partnerships in marketing. In the first chapter, Tarlinton shares her journey when she began marketing in the 1990s, how she made a successful career in marketing with huge brands, and the different marketing styles and collaborations she used. Tarlinton goes out of her way to share the most impactful experiences in her career and how she has fared over the years. When narrating, she does not leave out any essential details. Instead, she tells it all and tells it in depth. While reading about partnership marketing, you get inspiration as a small business owner as the content the author writes about is applicable.

One of the well-written topics was on the different types of partnerships. I appreciate how the author defined and gave the differences between partnerships and influencer marketing, given how popular the latter has become. The discussions on this subject display another strength in Therese Tarlinton’s writing; her knack for solutions to recurrent branding and marketing affairs. The author gives practical solutions and engages the reader through tables and symbolic questions. Her style of interacting with her readers makes SWAP: Marketing without Money an essential read.

The arrangement of information is flawless. The writing is in prose, with points given in bullet form and others in numbered lists. I like the inclusion of famous quotes from renowned entrepreneurs and moguls in some chapters, as it was refreshing for the reader to start with words of wisdom. Therese Tarlinton mentally prepares the reader for the topic to be discussed before delving deeper into the subject matter. She does this by starting off every chapter lightly, then getting into technical topics where everything is explained to the reader.

This book is the perfect read for individuals looking for light reads that cover everything to do with marketing, branding, and selling yourself and your products. By the end of the reading, you realize that everything is possible if you have the right mindset. You do not need a big budget to become a massive brand; start small with the little resources, and make use of the tips shared by the author, and your business will flourish. 

Pages: 170 | ASIN : B09RGSW7V8

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Great Leadership Starts With You

Iris Du targets leaders in all capacities in her book Great Leadership Starts With You: Be the Leader You Want to Be. The author writes hoping that her knowledge will benefit CEOs, managers, supervisors, youth group leaders, church leaders, and even leaders at home and in schools. The author extensively writes on what it entails to be a leader, how to make people appreciate and respect your position, and how to link with those you are governing. Iris Du uses solid illustrations to give additional details about leadership qualities and further explains how a leader should conduct themselves.

One of the most significant things you need to take note of as a leader is how to communicate. I like that the author started by explaining that great leadership begins with you. You establish yourself by leading from within before you guide others. The author continues to write about communication and how it influences excellent leadership. As an individual, you are taught how to be courteous, live by your values, and communicate what you feel in a modest way. One of the biggest lessons I learned in the book is that leaders are not born but made. You can learn how to be a leader.

In every chapter, the author focuses on one or two subjects that she writes about in detail. For example, the chapter on communication was incredible, and so were the rest of the chapters that discussed gratitude, manifestation, self-awareness, self-discipline, and self-mastery. These chapters have gems of knowledge and are written in an engaging and organized manner. Every chapter in the book starts with a quote from a famous person. She then proceeds to discuss the subject matter and includes quality questions and exercises in every chapter. I appreciate the questions and exercises, as they are vital to helping one self-reflect and change one’s leadership method.

Great Leadership Starts With You: Be The Leader You Want To Be is an eye-opening look at what it takes to become a successful leader in all areas of life, not just the corporate business world. With sound advice backed by case studies and actionable items, readers will be able to transform their leadership style into a more efficient approach that highlights not only their strength but their teams.

Pages: 202 | ASIN : B09HM2SG15

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Tackling Complexity

Tackling Complexity, by Anu Rathninde, is a book written for and intended for leaders. Its aim is to help them become a better version of themselves and to learn from their own or other leaders’ mistakes. The book’s seven parts each focus on a different aspect of the SIILA model. In addition, they include the writer’s personal experience, giving readers a real-life look at things.

Rathninde writes in a very detailed way, guiding the reader through every concept, even writing a short summary of each part at the end of it. This helps readers review concepts and internalize them. The author also addresses the reader directly, more than once, to strengthen the point and to give suggestions on how to be and become a better leader.

As a reader keen on details, I appreciated the examples taken from contemporary situations. The writer provides the reader with plenty of examples, complete with data, names, and everything that might help contextualize them and that will help the reader understand the concept explained in the paragraph. Furthermore, the focus on variety, complexity, and interdependency helps readers feel part of the process as common situations happen in every work context.

In addition, the book revolves around the SIILA model, a loop of system thinking, internalizing, interaction, learning, and adapting. This model helps the entrepreneur or CEO in question to analyze their own habits and correct them when necessary. It is well described and uses the metaphor of parental love to explain the tough love one has to feel for their own work, which matches their dedication to the process.

Tackling Complexity, by Anu Rathninde, is an enlightening business management book focusing on the personal growth of a leader. With its suggestions and examples that make the reader understand what a good leader is, it can help everyone achieve good results in their own workplace. I recommend this book to any reader keen on self-help books, leaders in need of a guide, and anyone interested in leadership development.

Pages: 221 | ASIN : B09XVMLZ6C

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Negotiate Like a CEO

Jotham S. Stein not only has brilliant advice on how to be at the top of your game in business and the corporate world, but he also gives insight into how ruthless capitalism can be. Negotiate Like A CEO is a helpful guide for building confidence as you go about your entrepreneurial or employment activities. With the author’s experience, he provides advice to help readers understand what to ask for at work, beat your competitors, the power of your signature, be bold, and understand the art of negotiation.

Stein’s writing style is direct and easy to follow. His advice for business leaders such as executives, founders of organizations, entrepreneurs, and company decision-makers is realistic and blunt. In addition, the author gives a step-by-step breakdown when introducing a new topic to ensure comprehension.

The author uses personal stories to share his ideas and present his concepts. By writing about his encounters, challenges, and wins, Stein connects with his readers on a basic level, showing he has been where they are before. I appreciate the author for addressing people employed by organizations and those who are self-employed. The author balanced the guidance he has for the two groups flawlessly.

In addition to the in-depth discussions on negotiating, Stein includes a section in the book where he tells stories of entrepreneurs and executives. What I loved most about this part was how moving the stories felt. They were told with honesty and without sugar coating the experiences. The conversations were interesting and captivating to follow along with. Each story ended with a lesson for readers to take away with them.

Negotiate Like A CEO: How to Get Ahead with Lessons Learned From Top Entrepreneurs and Executives is an educational book that will give readers a realistic view of what it takes to get ahead in business. With an introduction to new entrepreneurship concepts and learning how executives get to rise to positions of power, readers will come out with more knowledge of how the business world works.

Pages: 294 | ASIN : B09TG125BQ

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The Team Game

Every adult dreams of success and making it big in whatever career or business they are in. To be successful, however, you need to be disciplined, focus on your goals, gain knowledge everyday and use your skills the best way you can. In The Team Game: How Your Business Can Dominate Year after Year authors John Bucsek and Bellaria Jimenez share valuable advice on how to grow a business, build a team, and be at the top of your game. This book will be helpful to you especially if you are a growing entrepreneur. The authors have immense knowledge about running businesses and give pragmatic guidance. If you are in business, and are stuck, or do not know what method to apply to grow your business, then this book is for you as the authors have everything covered.

While the discussion in the book is mainly about business and reaching your goals, the authors use a positive tone that is encouraging and optimistic to those reading the book. Both John and Bellaria share their personal stories, and from their experiences one can tell that they had a few challenges before they made it. Readers will appreciate reading about real life experiences as they give a perspective of how things are run. One of the major lessons in the book is that it is okay to fail; what separates failures from those that succeed is how you rise after failing.

Unlike other books in this genre, the authors of The Team Game do not just suggest ways in which you can grow, they give step by step instructions and go a step further by quoting known businesses that have used the techniques successfully. The authors use facts and statistics to show how using these proven measures can move you from the bottom to the top swiftly. Some of the chapters that readers will enjoy are about coaching staff, the process of sales, choosing roles and responsibilities and team building.

Readers will appreciate the easy to comprehend style in The Team Game: How Your Business Can Dominate Year after Year by authors John Bucsek and Bellaria Jimenez. This is an informative and well researched book that shares practical and actionable advice that will help entrepreneurs and leaders create high functioning teams and, in effect, grow their business.

Pages: 244 | ASIN : B07R25K514

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Patterns Are Inevitable. Growth Is Optional

Matt Norman
Matt Norman Author Interview

Four Patterns of Healthy People helps readers build better behaviors in order to reach their full potential in both life and business. Why was this an important book for you to write?

Seeing people grow beyond unhealthy patterns has been the most rewarding part of my career. As a leadership speaker and coach, it’s clear to me that everyone gets into patterns of thinking or behaving because of their family influences or as a way of adapting to their life circumstances. Every day, those ways of thinking and behaving get repeated until one day they are often no longer helpful. Whether it’s a new relationship, a job, a new phase of life, or a trial we’re facing, we realize our old ways of thinking and behaving don’t serve us well. At that point, we can either self-confront and grow, or remain stuck. That’s why I thought this book was important to write – to help people and organizations thrive by identifying and improving patterns that need to change.

What do you feel is a common misconception people have about success in life?

People often associate success with gratification or comfort. The truth is, success is more about joy, meaning, and purpose. And those things come from doing hard things – like working hard, enduring suffering, having difficult conversations, and thinking critically. This never ends in life. Those who stop growing and doing hard things may achieve a level of pleasure but miss out on true joy, meaning, and purpose.

What is one thing you hope readers take away from your book?

Patterns are inevitable. Growth is optional. Growth requires the ability and willingness to self-confront patterns in how you think, relate to others, view yourself, and operate your life. That’s painful work but it leads to the greatest joy and impact.

Do you have plans to write more books on this topic?

Yes, my next book will likely be related to influencing others to grow in positive ways.

Author Links: Website | Twitter

Identify Recurring Patterns to Grow Beyond What Is Holding You Back from Success and Fulfillment!
Your most powerful work is overcoming the mistakes, flaws, and wounds you have internalized throughout your life. Are you ready to harness that?
Recurring themes of conflict, cognition, addiction, time allocation, and situational responses become patterns that affect your decisions, both positively and negatively.
Once you are aware of these recurring patterns, you can use them to place emphasis on the positive impact and minimize the negative.
Understanding these patterns is step one to becoming a healthier version of yourself.
Do you believe that you can change patterns in how you think and relate to others to have a more fulfilling life?
You can.
In 2002, Matt Norman suffered from debilitating panic attacks that sidelined him from business meetings, making it difficult for him to interact with others. Once he learned to recognize the patterns that were causing his anxiety, Matt was able to overcome it. Now, he is a leader in the industry that mentors others on how to do the same.
You have a choice.
You can stay stuck in the same recurring patterns or you can identify and confront those patterns in an effort to grow.
Your brain will remind you of trauma and past experiences to keep you in the same pattern of survival, “Be careful, you got hurt last time!”
It makes you resist change because it might be risky! As a result, you remain in fixed patterns that can limit productivity and be downright debilitating.
This is the brain’s natural reaction, but that does not mean you have to be locked into this limiting behavior. You can create new connections in your brain that encourage new thoughts and actions.
Don’t you think it’s time for you to grow and lead a more fulfilling life?
You’re the reason Matt wrote this book. His passion is to show you how to recognize recurring negative patterns that are holding you back and help you embrace the growth that will carry you to new heights!
Matt Norman is President & CEO of Norman & Associates. Through Norman & Associates, he helps people think and work together more effectively. Matt’s coaching has helped Fortune 100 corporations, non-profits, and entrepreneurs change the way they engage with their employees and clients.
If you’re ready to begin identifying the recurring patterns that are holding you back, confront them, and advance to a healthier and more fulfilling life, then you’re in the right place.

Four Patterns of Healthy People

Four Patterns of Healthy People: How to Grow Past Your Rooted Behaviors, Discover a Deeper Connection with Others, and Reach Your Full Potential in Life and Business by [Matt Norman]

Four Patterns of Healthy People by Matt Norman gives a compact explanation of how to develop healthy thought patterns and live a better life. He emphasizes that in order to grow one has to develop healthy patterns when it comes to their thinking, relationships, ego and operations. He notes that issues such as anxiety, unhealthy attachments, ingratitude, and ego can hinder the process when you decide to grow. He includes exercises designed to help you question the unhealthy, self-limiting thoughts that might come up so that you can be very aware of what they are. He goes further to suggest ways to overcome the unhealthy habits by establishing patterns.

Author Matt Norman draws on the works of other thought leaders who have written about self-development in a thought-provoking book that is concise and easy to read. The exercises are also very simple and, if completed, can give real insight into issues you might not even realize could be a problem. After completing the self evaluations, you can decide whether or not to take the author’s advice on how to address the issues and challenges you may discover within yourself. The author also adds interesting personal anecdotes that make his suggestions a lot more accessible to the average reader. I was able to relate to his experiences and see that his advice works because they helped him in comparable and relatable situations.

If there is anything additional a reader might want, it is that the book could be more extensive. However, it allows the reader to do a lot more introspection rather than looking to the text for assurance or explanation of every single issue. Instead, the foundation issues are addressed which can serve as building blocks for a better life. Four Patterns of Healthy People is an enlightening personal development book that has the potential to change your life.

Pages: 112 | ASIN: B08JB4VHX2

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NOT Too Tired To Care

NOT Too Tired to Care: Learn Evidence-Based Mindfulness Practices to Support Well-Being, Improve Patient Care, and Address the Unique Challenges of These Times by [Angela Thomas Jones, Dr. Arthur Hengerer, Roger Carroll, Michael Meit, Frances Feltner, Megan Heffernan, Dr. Sally Garhart, Elizabeth Ropp, Diane Fontneau, Lara Cooley]

The demands on public service workers are only increasing, and the pressure involved in all of these jobs is building by the day. Human Resource offices are inundated with contacts from employees who are on the verge of giving up–in more ways than one. How can we help them? What can be done to save them and their broken spirits?

Angela Thomas Jones’s book, Not Too Tired to Care, takes a close look at the growing concern surrounding burnout and how it affects workers across careers. Considering the intensive demands currently placed on our nation’s healthcare workers, Jones’s work is both timely and much-needed. It is not enough to say that we should do more to address the well-being and mental health of our essential workers–we should act on it. Jones delves into how burnout began to manifest itself among workers and offers a great many resources as well as strategies to combat this rising problem.

I found the pacing of Jones’s work to be refreshing. Not all nonfiction books are written in a format that makes for an easy read, but Jones takes care of her readers. She includes breaks in some of the heaviest parts and provides readers with the opportunity to note valuable resources throughout the reading. Jones leaves no stone unturned. From facts to reflection breaks to tips, she covers all the bases and creates a flow in the reading that is well-matched with the subject matter.

The personal stories peppered throughout the text draw readers into the book and give faces and names to the cold hard facts and figures supplied by the author. Jones’s work reads as much like a personal narrative as it does a self-help book. These touching and relatable scenarios give voices to the thousands of men and women suffering on a daily basis, heading for complete burnout. Jones has managed to explain the phenomenon known as “burnout” in a way which instantly draws empathy and coaxes a reaction from readers. Kindness is key, and Jones knows this. Making others aware of the plight of public service workers, especially in the time of Covid19, is a key first step in changing the course of their lives.

I am giving Angela Thomas Jones’s book, Not Too Tired to Care, 5 out of 5 stars. As a teacher and sister to a nurse, I can appreciate the work that has gone into this book. Jones has done her homework. From cover to cover, she provides readers with facts and strategies, all designed to improve the plight of our public service workers. I recommend Jones’s heartfelt work to anyone who works in or has loved ones in the medical field. Jones’s insight is truly invaluable.

Pages: 214 | ASIN: B08NY21F1W

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