The Fox’s New Channel by Tuula Pere tells the story of Francis the Fox, a once-successful entrepreneur who, after experiencing personal and financial collapse, reinvents himself by launching a media empire. He thrives on tabloid-style journalism, creating scandal and spreading gossip, much to the dismay of his community. His path to success is filled with deception, as he manipulates stories and uses lies to climb back to prominence. The book paints a vivid picture of a fox whose relentless ambition leads him down a dark path, threatening to ruin the lives of those around him, including his old mentor, William the Wolf.

One thing that struck me about the writing is how quickly Pere immerses the reader in Francis’s world. From the start, Francis is painted as an arrogant yet oddly charming character. His fall from grace is almost pitiful, but it’s hard to feel fully sorry for him given his constant self-centeredness. The dialogue feels real, capturing the casual yet sharp exchanges between characters, like his conversations with his mother, which effortlessly reveal the tension between familial love and disappointment. What really impressed me was how the story unfolded like a satirical reflection of modern media culture. Francis embodies the worst of media moguls, using his platform not to inform but to manipulate. The section where he shamelessly plots with his assistants to fabricate stories, such as creating a fake scandal about Pauline the Bulldog, felt like a biting commentary on the ethics of today’s media landscape. It’s clear that Francis’s “success” comes at the cost of integrity, and this part of the story made me reflect on how easily public figures can shape narratives for personal gain.

The Fox’s New Channel is a smart and entertaining read, packed with moral lessons about truth, ambition, and the consequences of greed. I’d recommend it to readers who enjoy stories with a touch of satire and those interested in modern takes on how media influences society. While the book might be aimed at younger readers, its themes will resonate with adults too, making it a great read for parents and kids to discuss together.

Pages: 44 | ISBN : 9528200699