Chasing Permanence explores why some High Street businesses fade while others seem to hold on with surprising strength. Author Steven N. Adjei blends research, interviews, personal history, and real-world case studies to show how companies can adapt and thrive even as the world around them shifts. He lays out seven mindsets, five determinants, and a set of strategies that give owners and leaders a clearer way to build resilience and community in a time when storefronts close by the thousands. The book reads like a roadmap for anyone who wants to understand not just how businesses survive, but how they can shape their own future even when conditions look bleak.

Adjei writes with a kind of grounded warmth that makes the research feel personal. His stories about his mother working at Selfridges and his own early days on the High Street pulled me in right away. Those scenes made the later arguments hit harder, because they show the emotional cost behind the statistics. At times, the writing surprised me with its honesty. I found myself nodding along when he talked about the hollow excuses we make about market forces and how easy it is to blame the world instead of looking at what a business can actually change. I liked that he didn’t shy away from calling out lazy thinking. It made the whole message feel more alive and a bit braver.

I also found myself wrestling with some of the ideas. Adjei argues that businesses need to embrace collaboration, community, and what he calls Permanence, but he never paints it as a simple formula. The mix of mindset, strategy, and realism made me stop more than once and think about how often we expect business success to come from some magic trick. There were moments when I wished he had expanded on certain examples, especially when he talked about towns that felt like ghosts. Still, the rhythm of the book kept pulling me forward. His insistence that companies can shape their own destiny felt hopeful without drifting into fantasy.

The book made me look at High Streets with fresh eyes. It reminded me just how much these places mean to people and how much potential sits in the hands of owners, staff, and communities who care enough to adapt. I would recommend Chasing Permanence to entrepreneurs, local leaders, and anyone who wants to understand why some businesses hold their ground while others disappear. It’s practical, heartfelt, and surprisingly moving. And it’s a great fit for readers who want guidance, but also want a story that speaks to real human experience as much as business theory.

Pages: 391 | ASIN ‏ : ‎ B0F4R8G9BC