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Dog’s Intrinsic Desire
In Beyond Treats, an aspiring dog trainer tackles training a particularly difficult rescue and, through her experience, offers readers alternatives to treat-reliant training. Why was this an important book for you to write?
My mission was never about profit. It was to save dogs from being euthanized or surrendered. Too many dogs end up in shelters due to receiving bad advice. Through education, many inappropriate behaviours can be prevented so we can keep more dogs with families. The pound and shelters are overflowing with dogs. Even if one more dog is saved, my life is complete.
The technique of offering information through the use of narrative was refreshing. What was the inspiration for this writing style?
I actually wrote two books. My first book used a traditional nonfiction style but I wanted the book to be more accessible. I then rewrote the book while weaving a fictional engaging narrative. Frankly, people absorb information better through emotional learning than academic textbooks. I wanted to talk to my readers through the heart, make a connection and inspire them to be better leaders/parents for their dogs.
What is one misconception you think most people have about dog training?
The biggest problem is that most people go to their vet for their dog’s behaviour issues. That is like going to a plumber for your electrical problems. Vets are great but they specialize in clinical issues. The other problem is that people often turn to people online for advice. Unfortunately, bad advice can get a dog killed.
As far as misconceptions, people have been taught that the only way to get a dog to obey is through treats. This creates a mercenary transactional expectation of “pay to play”, meaning “no treat, no tricks”.
Instead, my method inspires readers to activate their dog’s intrinsic desire to please, much like a child’s desire to seek a parent’s approval.
What is one thing you hope readers take away from your book?
Don’t go to your vet for behaviour advice. I offer a free service where you can get detailed step by step instructions to address your dog’s behaviour needs. No credit cards required.
Why? It’s not about profit. It’s about saving dogs from being surrendered or euthanised. Ignorance can get a dog killed. I can not stand by and let this happen.
Author Links: GoodReads | X | Facebook | Website
Discover a new, effective way to train your dog without constant bribery or outdated techniques. This groundbreaking book introduces a leadership-based approach that promotes lasting change and strengthens the bond between you and your dog.
Key Benefits You’ll Gain from “Beyond Treats”
Effective, Force-Free Training
Learn practical, humane strategies that address common behavior problems without relying on treats, fear, or force.
Lasting Behavioral Change
Move beyond temporary fixes that rely on treats by fostering trust and respect, ensuring your dog’s obedience is genuine and enduring.
Easy-to-Understand Story Format
Follow the relatable journey of Emily and her dog Buddy, making complex concepts simple and engaging through storytelling.
Solutions for Common Issues
Tackle everyday challenges like leash pulling, barking, and anxiety with actionable guidance.
Build a Stronger Bond
Develop a deeper connection with your dog by becoming a calm, confident leader they naturally respect and want to follow.
Empowerment for Owners
Gain the confidence to communicate clearly and effectively, creating a harmonious relationship with your dog.
Save Time and Money
Avoid endless reliance on expensive treats or professional trainers by mastering these techniques yourself.
Ready to transform your dog’s behavior?
Say goodbye to frustration and hello to a respectful, obedient pet.
Pick up “Beyond Treats” today.
Your dog will thank you for it!
Beyond Treats: Revolutionary Dog Training for Lasting Behaviour Change
George Tran’s Beyond Treats takes a heartfelt, story-based dive into dog training, where empathy meets structure, and leadership replaces force. Told through Emily’s journey—an aspiring dog trainer navigating her bond with a troubled rescue, Buddy—the book combines an emotional narrative with Tran’s leadership-based dog training philosophy. It’s a must-read for those frustrated by conventional treat-reliant methods, offering a refreshing alternative that centers around mutual respect and lasting behavioral change.
The writing is simple, engaging, and descriptive. Emily’s transformation from a disillusioned store manager to a confident dog behaviorist is inspiring. The chapters cleverly weave dog training tips into her personal story, making it easy to follow and apply the lessons. The Leadership Walk, introduced in Chapter 8, showcases the importance of establishing boundaries. This “dance” between dog and owner reflects Tran’s belief in structured guidance over coddling, a message that resonates powerfully through Emily’s learning curve. The middle chapters were both engaging and thought-provoking. Chapter 12’s discussion on jumping behavior particularly stood out for its practical advice and actionable insights.
While the emphasis on leadership is a recurring theme, Tran’s passion and clarity shine through, reinforcing the importance of his methods. The book’s critique of treat-based training is compelling and encourages readers to rethink common approaches. Tran makes a convincing case for exploring alternatives to treats, highlighting the benefits of fostering genuine respect and connection with your dog.
What truly shines is the emotional depth of Emily’s connection with Buddy. The story highlights how trust and leadership can transform even the most challenging dogs. The author sensitively explores the psychology behind reactivity, offering actionable strategies while keeping the narrative emotionally grounded.
Beyond Treats, by George Tran, is more than a dog training guide, it’s a manifesto for compassionate leadership. It’s perfect for dog owners at their wits’ end with misbehavior, rescue advocates, or anyone who wants to deepen their understanding of canine psychology. The blend of story and science makes it both insightful and entertaining. Whether you’re a dog lover or just curious, this book is worth your time—and your dog’s wagging tail will thank you.
Pages: 224 | ASIN : B0DM699R6P
LITERARY TITAN 