Tequila follows generations of the Ramirez family, from Sotero’s gamble on aging tequila in the 1950s Jaliscan Highlands to the modern corporate empire known as RAM Industries. What begins as a tale of sweat, soil, and ambition slowly becomes a saga of family betrayal, violence, and power. Across decades, we watch tequila move from rustic distilleries into the bloodstream of global trade, all while the Ramirez family wrestles with love, greed, and blood feuds that never seem to fade. It is a story that swings between passion and brutality, family devotion and ruthless ambition.

I admired the way author Tim Reuben captures place, especially the Mexican highlands where Sotero’s first plants take root. Those early chapters breathe with heat and dust, the struggle of a farmer dreaming big. Then, almost suddenly, the narrative shifts to boardrooms and courtrooms, and it struck me how ambition hardens with each generation. I found myself both hooked and unsettled. The violence was raw, sometimes shocking, yet it felt earned, a natural extension of the world Reuben built.

The writing itself is quick, sharp, and often cinematic. The dialogue snaps, the scenes cut hard, and there is little handholding. I enjoyed that rhythm because it gave the book urgency. But I also caught myself wishing for pauses, more room to breathe, especially when the story moved into modern-day plots with kidnappings, corporate lawyers, and family infighting. Still, I admired the boldness. Reuben doesn’t play it safe. He tells a story that spills over with energy, grit, and heat.

I’d recommend Tequila to readers who enjoy family sagas laced with crime, corporate drama, and old-world passion. Tequila felt like a mix of The Godfather’s family drama, the cutthroat energy of Succession, and the grit of Narcos, all poured together into one fiery shot of a story.

Pages: 407 | ASIN : B0FDH5FYHM