Self-Publishing with Dale

Dale L. Roberts
Dale L. Roberts Author Interview

Amazon Keywords for Books helps authors understand how to use keywords to increase discovery and sales of their book on Amazon. Why was this an important book for you to write?

I started my YouTube channel, Self-Publishing with Dale, over 4 years ago. Three common pain points are promoting, getting reviews, and keywords. I knew if I was going to do a series devoted to these common pain points, I had to lead with the most often misunderstood area – keywords.

Believe it or not, most authors have a basic understanding of keywords. The biggest issue is over-analysis. Instead of focusing on the end user, authors get caught up in what’s a trending keyword, is it profitable, and will it reach a large audience. Instead of serving the reader, authors end up catering to the Amazon algorithm.

When we remember we’re writing books for human beings and not algorithms, then we’ll have better success as authors. This is why I lead with keywords – so more authors can start getting results NOW!

There is a lot of great advice in this book, but what I really like was how easy all the information was to consume. What was the writing process like to ensure this information was easily accessible?

The writing process was easier than you’d think. I start every book by brain dumping all the ideas I have onto one sheet. Then, I organize all the ideas in a logical order and remove anything that doesn’t quite fit. After that, I write out questions pertaining to each point and drill down as deep as I can.

Whenever I write, I think about who my audience is. For this book, I knew my audience would be experienced authors who had pretty good insights about the self-publishing business. Once I had an outline set, I was ready to go. Here’s where it gets crazy!

I wanted to get the first draft done ASAP. Rather than dragging my feet and chipping away at it, I challenged myself to get it done in 24 hours. In fact, I talked about the whole process in this video:

What is a common misconception you feel people have about Amazon keywords?

Authors believe keywords will sell books. Many authors think if they get the right keyword with low competition and high search volume, they’ll sell a ton of books. The truth is keywords ONLY help a book become more discoverable. If your book cover is trash and your book description is horrible, no one will buy it.

What is the next book that you are working on and when will it be available?

My upcoming book Promotional Strategies for Books is the second in The Amazon Self-Publisher Series. The release date is on Sun., Nov. 1, 2020. Shortly after is the last in the series called Amazon Reviews for Books, due for release by Dec. 1, 2020. Both ebooks will be available on Amazon and the print books will be widely available through Amazon and all major retailers.

Author Links: GoodReads | Twitter | Facebook | Website | YouTube

You wrote the book.

The cover is on point.

Why isn’t it selling?

The answer is simple: Nobody knows it exists.

Amazon is a market place and when someone goes there to find a new book, they do a search, and that’s where the keywords become crucial.

You need them for:

  • Meta Data (7-keywords)
  • Description (Help Amazon’s Algorithm)
  • Running AMS ads

You’ll learn:

  • The importance & function of keywords
  • How to fill the 7 backend keyword slots in KDP
  • Why keyword relevance determines your success
  •  How to leverage search engines to do your work
  • And so much more…

The most wonderful part is the AMS Ads tool might be the best kept secret in keyword research and Dale will show you how to get the most out of it.

Are you ready for success?

You’ll love this comprehensive book on keywords, because it’s easy to follow and will teach you what you need to forever master the subject.

Get it now.

About Literary Titan

The Literary Titan is an organization of professional editors, writers, and professors that have a passion for the written word. We review fiction and non-fiction books in many different genres, as well as conduct author interviews, and recognize talented authors with our Literary Book Award. We are privileged to work with so many creative authors around the globe.

Posted on November 1, 2020, in Interviews and tagged , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. Thank you for sharing this amazing article with us, the guide that you have shared is just incredible and worth reading one of my friends wants to publish their book I am sure this will surely help him publish his book

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