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William E. Donald Author Interview

Strategic Opportunities for Bridging the University-Employer Divide explores how universities and employers can collaboratively transform graduate employability. Why was this an important book for you to write?

Having worked as a graduate recruiter in industry and as an academic researcher focused on employability and sustainable careers, I have seen firsthand the challenges universities and employers face. While recruiting for an investment bank, I noticed how stretched university career services were, often struggling with limited resources to support thousands of students. At the same time, the high turnover of graduate recruiters made it difficult for universities to build lasting relationships with employer contacts. On top of this, competition between companies for talent and between universities for league table rankings often inhibits meaningful collaboration. Quite simply, despite playing a critical role in shaping students’ futures, career advisors and graduate recruiters frequently operate in isolation. Yet, the need for collaboration has never been more urgent. The COVID-19 pandemic intensified the demand for career and mental health support, while employers struggle to attract and retain early career talent in an increasingly competitive job market. In response, I wrote this book to bridge the university-employer divide and provide pragmatic guidance for stronger partnerships. A key feature of the book is its Lived Experience Insights, which share real-world stories from career advisors, academics, and recruiters worldwide. These accounts capture the challenges professionals have faced, the actions taken, and the lessons learned. By bringing theoretical perspectives to life through these insights, my goal was to inspire real change and help create a career ecosystem that empowers students to navigate uncertainty and build fulfilling, sustainable careers.

How can universities practically begin to build students’ “social and psychological capitals” within existing resource constraints?​

That is a great question, especially given the growing demand for career and well-being support from students, with universities often lacking the resources to provide one-on-one guidance. One of the most effective ways to address this challenge is by tapping into the power of peer mentoring. While not a replacement for professional career or well-being services, peer mentors can provide an accessible first point of contact, helping students navigate challenges and directing them to additional support when needed. Embedding employability and well-being into the curriculum is another powerful approach. When career advisors and academics work together, they can integrate career development and resilience- building activities into classroom teaching and assignments, reaching students at scale in a way that individual appointments never could. Imagine a student expressing interest in a specific industry but feeling lost because they do not know anyone in that field. A peer mentor or classmate might respond, “I know someone who works in that industry. Would you like an introduction?” At that moment, students are not just expanding their networks; they are also strengthening their confidence and sense of belonging. These informal connections can be transformative, particularly for those who might not have industry contacts through family or personal networks. Building social capital in this way naturally fosters psychological capital. When students face challenges, knowing they are not alone makes a huge difference. Hearing real stories from peers, career advisors, or lecturers about others who have overcome similar obstacles can be incredibly reassuring. These shared experiences help students develop resilience, giving them the confidence to navigate setbacks. University career services and lecturers can further amplify this by leveraging their industry connections. By facilitating networking opportunities and offering guidance on handling rejection and career uncertainties, these industry contacts can help students develop the mindset and relationships needed to thrive in an unpredictable job market. For anyone interested in supporting students in developing these and seven other forms of employability capital, you might like my book Developing Employability Capital in University Students: A Pragmatic Guide (Routledge, 2025; Literary Titan Silver Award Winner, March 2025).

What do you see as the biggest misconception employers have about recent graduates entering the workforce?​

One of the biggest misconceptions is that it is solely the university’s responsibility to produce work-ready graduates. While universities equip students with valuable resources to enhance employability, their primary role is to teach students how to learn, adapt, and think critically rather than to replace the need for on-the-job training and ongoing personal development. Related to this, another oversight by employers is underestimating the breadth of experience graduates bring. Employers often focus on internships and paid work, but many students gain valuable forms of employability capital through volunteer roles, leadership in university societies, and project-based coursework. The experience is there, but recent graduates may need guidance in articulating how their skills transfer to the workplace. This is where stronger university-employer partnerships can make a real difference. If employers want work-ready graduates but feel they are not finding them, developing structured talent pipelines, such as industry-led projects, mentoring programs, and paid work experience opportunities, can help bridge the gap. These experiences strengthen students’ social and psychological capital, as well as their cultural and market-value capital, making them more confident and workplace-ready from day one.

In your opinion, what first step should a university take today to begin bridging the divide you so thoroughly outline?​

Universities need to shift from a mindset of competition to one of collaboration. Instead of fixating on league table rankings, institutions should look for opportunities to work together, such as by sharing employer connections, best practices, and resources. No single university can tackle the employability challenge alone, but by recognizing the interconnected and interdependent nature of universities, employers, and students, they can create a stronger, more inclusive, and sustainable career ecosystem. This kind of collaboration benefits everyone. Graduates gain access to a wider network of opportunities, employers engage with a more diverse talent pool, and universities enhance their ability to support students at scale. By taking the first step toward partnership rather than competition, universities can drive long-term change in how graduates transition into the workforce.

Author Links: GoodReads | Website | IGI Global | Amazon

When looking at academia and the job market, a persistent issue continues to cast a shadow over the future of graduates and the workforce alike. The problem at hand is the enduring divide between universities and employers, a chasm that often leaves graduates ill-prepared for the demands of the modern workplace. Academic scholars, career advisors, and graduate recruiters grapple with the challenge of equipping students with the skills and knowledge needed for sustainable career success. This divide not only impedes the career prospects of graduates but also leaves employers struggling to find the talent they need to thrive in a rapidly changing world. Strategic Opportunities for Bridging the University-Employer Divide offers a solution to a pressing problem. For academic scholars seeking innovative answers to this enduring challenge, this comprehensive guide marries theoretical insights with real-world applications, providing a roadmap to bridge the gap between education and employment.