Sam Goodner’s Like Clockwork is a pragmatic and well-structured guide to building a business that functions with precision, clarity, and resilience. Drawing on his background as a Swiss Army special forces officer and his experience scaling multiple technology companies, Goodner outlines a systematic approach to operations, leadership, and execution. Each of the book’s 30 concise chapters introduces a core business principle, pairing it with a compelling narrative from his military or entrepreneurial past, followed by clear, actionable strategies. Rather than focusing on grand visions or abstract theories, the book emphasizes building systems that allow businesses to operate efficiently and sustainably regardless of who’s at the helm.

One of the book’s most compelling strengths is its use of personal storytelling to illustrate professional principles. Goodner contrasts his tightly coordinated first day of military training with the disorganized, impersonal experience he had on his first day at Dell. The lesson is clear: a new employee’s first day sets the tone for their entire experience. At Catapult Systems, Goodner made onboarding a priority, introducing structured welcomes, immediate assignments, and even personalized gifts. It’s a simple practice, yet profoundly effective, and one that many companies overlook.

Goodner discusses how he and his team at Catapult codified their organizational wisdom into a set of “Golden Rules,” a compact manual that outlined 60 best practices. He emphasizes the importance of not just creating guidelines, but embedding them in the culture through memorable storytelling. One such story, involving two consultants who damaged a client relationship by arriving late and underprepared, illustrates how even small missteps can have lasting consequences. These stories bring clarity and context to principles that are often treated superficially in other business books.

While the prose is not especially literary or stylistic, it is clear, direct, and well-paced. Goodner writes with a sense of purpose and humility, often acknowledging his own missteps and the lessons they provided. This reflective tone lends credibility to his recommendations and makes the book feel grounded in real-world experience rather than theory. His Swiss Army anecdotes are particularly effective, they serve not as gimmicks, but as thoughtful parallels that reinforce his belief in discipline, preparation, and systems thinking.

Like Clockwork is best suited for entrepreneurs, managers, and business leaders who are actively responsible for building and running operational systems. It offers a highly practical, experience-based framework for leading teams, scaling efficiently, and minimizing chaos through intentional design. While it is not an inspirational read in the traditional sense, its insights are actionable and repeatable. For those seeking lasting operational effectiveness over short-term motivation, this book delivers exceptional value.

Pages: 371 | ASIN : B0F921HN2J