In 100 Livestreaming & Digital Media PredictionsVolume 2, Ross Brand shares his thoughts with other experts in marketing, influencing, social media, and new tech trends. The reader is treated to a wealth of knowledge that will get any entrepreneur or marketer to move to the next step. As an expert, Ross Brand extensively writes about digital media, trends, and the future. He shares his experience in various capacities and writes on how to build a digital empire using the tips in the book. As a reader, you not only grasp the topics being discussed but also feel like you are part of the significant movement that is bringing global changes. The internet has made the world a global village, and Ross Brand is here to tell you how to use that to your advantage.
How do you keep your audience engaged? How do you use live streaming and digital media to connect with your targeted market? Is social media difficult to use, or are you just uninterested? Do you put your talent to use? Finally, how do you strategize when online? The author answers these and related questions and explains why everyone must keep up with the trends. Understanding social media icons and the art of influencing authors, digital strategists, online celebrities, and many other personalities is refreshing. I loved reading the professional takes and predictions from Marisa Cali, Gord Isman, Chris Stone, Ash Borland, Will Slaise Jr., Tim Sohn, Lottie Hearn, Brad Friedman, and the rest of the experts. I like that the author took this approach, giving the reader different perspectives.
I like that the author does not generalize when discussing social media platforms. Ross Band writes about every forum individually and later concludes with how each is connected. For instance, users that love using Twitter are given tips relevant to the platform, while users are more inclined to use Instagram to get different tips. I have learned from the author that despite these online platforms appearing similar, they each need a different approach to marketing and promoting products. One of the most valuable lessons I learned was about shopping platforms like Amazon. Few people are keen on using videos or live streaming on e-commerce sites. Tips on how to be different from the author and predictions make this book a gem.
By the end of the reading, the reader completely comprehends the art of live streaming and building a brand online. The author‘s dedication to this subject is admirable and encouraging. The world is moving fast, and every ambitious person needs to adapt. With books like 100 Livestreaming & Digital Media Predictions, readers are assured of being in the know and moving with current trends without struggle.
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