100 Livestreaming & Digital Media Predictions Vol 2
In 100 Livestreaming & Digital Media Predictions Volume 2, Ross Brand shares his thoughts with other experts in marketing, influencing, social media, and new tech trends. The reader is treated to a wealth of knowledge that will get any entrepreneur or marketer to move to the next step. As an expert, Ross Brand extensively writes about digital media, trends, and the future. He shares his experience in various capacities and writes on how to build a digital empire using the tips in the book. As a reader, you not only grasp the topics being discussed but also feel like you are part of the significant movement that is bringing global changes. The internet has made the world a global village, and Ross Brand is here to tell you how to use that to your advantage.
How do you keep your audience engaged? How do you use live streaming and digital media to connect with your targeted market? Is social media difficult to use, or are you just uninterested? Do you put your talent to use? Finally, how do you strategize when online? The author answers these and related questions and explains why everyone must keep up with the trends. Understanding social media icons and the art of influencing authors, digital strategists, online celebrities, and many other personalities is refreshing. I loved reading the professional takes and predictions from Marisa Cali, Gord Isman, Chris Stone, Ash Borland, Will Slaise Jr., Tim Sohn, Lottie Hearn, Brad Friedman, and the rest of the experts. I like that the author took this approach, giving the reader different perspectives.
I like that the author does not generalize when discussing social media platforms. Ross Band writes about every forum individually and later concludes with how each is connected. For instance, users that love using Twitter are given tips relevant to the platform, while users are more inclined to use Instagram to get different tips. I have learned from the author that despite these online platforms appearing similar, they each need a different approach to marketing and promoting products. One of the most valuable lessons I learned was about shopping platforms like Amazon. Few people are keen on using videos or live streaming on e-commerce sites. Tips on how to be different from the author and predictions make this book a gem.
By the end of the reading, the reader completely comprehends the art of live streaming and building a brand online. The author‘s dedication to this subject is admirable and encouraging. The world is moving fast, and every ambitious person needs to adapt. With books like 100 Livestreaming & Digital Media Predictions, readers are assured of being in the know and moving with current trends without struggle.
Pages: 219 | ASIN : B09Y8C7NMX
Posted in Book Reviews, Four Stars
Tags: 100 Livestreaming & Digital Media Predictions, author, book, book recommendations, book review, book reviews, book shelf, bookblogger, books, books to read, digital media, ebook, education, goodreads, indie author, kindle, kobo, literature, marketing, non-fiction, nook, novel, podcasting, read, reader, reading, reference, Ross Band, Ross Brand, special interest, story, technical, volume 2, webcasting, writer, writing
Be a Spider, Build a Web
In Be A Spider, Build A Web: Sticky Content Marketing For Small Business, Rachel Klaver teaches small business owners how to run their businesses and make use of social media for marketing. The author uses straightforward language and relatable examples that every small and medium business owner is familiar with. Rachel Klaver’s writing is different in that she only writes about what she has seen or experienced, not assumptions. Rachel Klaver works with data and statistics, and trends. This book does not feel technical in any way despite the author mixing business and marketing jargon in a few chapters.
This informative book is marketing 101 for the modern merchant. How much visibility does your business have? Are you active on social media? If so, how much social media presence do you have? Do you know how to entice customers? Are you aware of tools to use online to market and expand your business? The author answers these and related questions for all entrepreneurs. Rachel Klaver writes her answers with clarity and explains even the most basic terms understood by readers unfamiliar with marketing terms.
Rachel Klaver wrote a terrific book for business enthusiasts and people who have a passion for content marketing but do not know where to start. There are multiple gems included in this book when it comes to marketing, especially digital marketing. Using the spider analogy, Rachel Klaver describes how to build a spider web in marketing and ways of drawing people in. From her explanation, one can feel how smooth the process appears. You only need to set your mind to it, focus, and use the tips she has shared across the chapters.
Having been in business herself, Rachel Klaver understands what causes a business to fail or have few clients. I like that the author was vulnerable enough to share her mistakes in her business days, as it made her writing authentic. Tales from her past are intriguing to read, and one can draw crucial business lessons from them. I also like it when the author writes about her wins and how she did influencer marketing before it was a cool thing to do. Rachel Klaver knows how to engage with her readers and is likable. Her approach to writing showcases her process for content marketing in the age of social media. Many books discuss digital marketing, but none reads like Rachel Klaver’s.
In Be A Spider, Build A Web: Sticky Content Marketing For Small Business, Rachel Klaver will take you through every step of content marketing, both the easy and multifaceted parts, and guide you on how to be the best. This informative book will help take your small business to new levels online by creating content that will attract and retain visitors.
Pages: 265 | ASIN : B0B45HWQW9
Posted in Book Reviews, Five Stars
Tags: author, Be a Spider, book, book recommendations, book review, book reviews, book shelf, bookblogger, books, books to read, Build a Web :Sticky Content Marketing for Small Businesses, ebook, goodreads, indie author, Internet Marketing, kindle, kobo, leadership, literature, marketing, nook, novel, Rachel Klever, read, reader, reading, small business, story, Web Marketing, writer, writing
The Irrelevant Old Brand
In The Irrelevant Old Brand, J. W. Huebner shares tips on running a business, staying relevant, and maintaining the top position. The author has tips for everyone, whether small, medium-sized, or large businesses. J. W. Huebner has demonstrated his experience in branding and marketing, and through his work, one can conclude that he is an expert in the industry. The advice the author gives, the examples he writes about, the challenges he discusses, and the solutions he offers all apply to business owners and individuals in entrepreneurship.
The book follows the story of a fictional company and its CEO Bob. The narration and flow of the story are impressive; it almost feels real. J. W.’s creative writing skills are revealed through the story of Bob. In the tale, Bob owns a manufacturing company which at some point starts becoming irrelevant, as almost every department of the company is dying. The sales numbers were not looking good, margins shrunk, and the company was also having problems with the bank, among other issues. Bob was in a difficult place and a miserable phase in his life. So, what to do? Enter Peter, a consultant who is good at his job. From the story, every company needs a Peter as he is the man that can bring back to life a company that is considered dying.
The fictional story helps the reader better understand what J. W. Huebner is talking about. In addition, the story of Bob helps give perspective and even makes the discussion more relatable. Having a tale to help the reader comprehend what the author wrote about was intentional and a significant element in The Irrelevant Old Brand.
This book has a different appeal from other books that discuss branding and marketing. The author’s narration style, his breaking down of technical terms, and the inclusion of real-life happenings are commendable. In addition, J. W. Huebner knows how to relate with his readers and further engage them on various topics.
The Irrelevant Old Brand: A Business Fable about Taking Your Brand from Mediocre to Must Have is a short book full of gems. This educational book has multiple lessons on entrepreneurship and running a company. The most crucial lessons I learned were customer relations, brand positioning, financial planning, value addition, marketing, employer-employee relations, cutting costs, and other important subjects. By the end of the reading, you will have learned how to switch from being a dull brand to standing out among your peers in the market.
Pages: 188 | ASIN : B0BGJPNTK8
Posted in Book Reviews, Five Stars
Tags: author, book, book recommendations, book review, book reviews, book shelf, bookblogger, books, books to read, business, business and organizational learning, ebook, goodreads, indie author, J.W. Huebner, kindle, kobo, literature, marketing, nonfiction, nook, novel, Organizational Learning, read, reader, reading, story, The Irrelevant Old Brand: A Business Fable About Taking Your Brand from Mediocre to Must-Have, writer, writing
In SWAP: Marketing without Money, Therese Tarlinton shares ways of growing your brand and marketing your products in the most professional manner. The author, having a background in marketing, understands the vital areas to cover that will assist the reader. Therese Tarlinton gets the reader to fully comprehend the technical terms by using familiar words and phrases that the average person can identify with. This informative book caters to readers of all levels and is especially helpful to beginners in entrepreneurship and marketing.
The author starts the book by discussing partnerships in marketing. In the first chapter, Tarlinton shares her journey when she began marketing in the 1990s, how she made a successful career in marketing with huge brands, and the different marketing styles and collaborations she used. Tarlinton goes out of her way to share the most impactful experiences in her career and how she has fared over the years. When narrating, she does not leave out any essential details. Instead, she tells it all and tells it in depth. While reading about partnership marketing, you get inspiration as a small business owner as the content the author writes about is applicable.
One of the well-written topics was on the different types of partnerships. I appreciate how the author defined and gave the differences between partnerships and influencer marketing, given how popular the latter has become. The discussions on this subject display another strength in Therese Tarlinton’s writing; her knack for solutions to recurrent branding and marketing affairs. The author gives practical solutions and engages the reader through tables and symbolic questions. Her style of interacting with her readers makes SWAP: Marketing without Money an essential read.
The arrangement of information is flawless. The writing is in prose, with points given in bullet form and others in numbered lists. I like the inclusion of famous quotes from renowned entrepreneurs and moguls in some chapters, as it was refreshing for the reader to start with words of wisdom. Therese Tarlinton mentally prepares the reader for the topic to be discussed before delving deeper into the subject matter. She does this by starting off every chapter lightly, then getting into technical topics where everything is explained to the reader.
This book is the perfect read for individuals looking for light reads that cover everything to do with marketing, branding, and selling yourself and your products. By the end of the reading, you realize that everything is possible if you have the right mindset. You do not need a big budget to become a massive brand; start small with the little resources, and make use of the tips shared by the author, and your business will flourish.
Pages: 170 | ASIN : B09RGSW7V8
Posted in Book Reviews, Five Stars
Tags: author, book, book recommendations, book review, book reviews, book shelf, bookblogger, books, books to read, ebook, entrepreneur, goodreads, indie author, kindle, kobo, leaderership, literature, management, marketing, motivational, nook, novel, project management, read, reader, reading, small business, story, Swap, Therese Tarlinton, writer, writing
Tackling Complexity, by Anu Rathninde, is a book written for and intended for leaders. Its aim is to help them become a better version of themselves and to learn from their own or other leaders’ mistakes. The book’s seven parts each focus on a different aspect of the SIILA model. In addition, they include the writer’s personal experience, giving readers a real-life look at things.
Rathninde writes in a very detailed way, guiding the reader through every concept, even writing a short summary of each part at the end of it. This helps readers review concepts and internalize them. The author also addresses the reader directly, more than once, to strengthen the point and to give suggestions on how to be and become a better leader.
As a reader keen on details, I appreciated the examples taken from contemporary situations. The writer provides the reader with plenty of examples, complete with data, names, and everything that might help contextualize them and that will help the reader understand the concept explained in the paragraph. Furthermore, the focus on variety, complexity, and interdependency helps readers feel part of the process as common situations happen in every work context.
In addition, the book revolves around the SIILA model, a loop of system thinking, internalizing, interaction, learning, and adapting. This model helps the entrepreneur or CEO in question to analyze their own habits and correct them when necessary. It is well described and uses the metaphor of parental love to explain the tough love one has to feel for their own work, which matches their dedication to the process.
Tackling Complexity, by Anu Rathninde, is an enlightening business management book focusing on the personal growth of a leader. With its suggestions and examples that make the reader understand what a good leader is, it can help everyone achieve good results in their own workplace. I recommend this book to any reader keen on self-help books, leaders in need of a guide, and anyone interested in leadership development.
Pages: 221 | ASIN : B09XVMLZ6C
Posted in Book Reviews, Four Stars
Tags: Anu Rathninde, author, book, book recommendations, book review, book reviews, book shelf, bookblogger, books, books to read, buisness, business development, business management, ebook, global marketing, goodreads, indie author, kindle, kobo, leadership, literature, management, Management science, marketing, motivation, nook, novel, read, reader, reading, story, Tackling Complexity, writer, writing
A Burning Desire
Emotional Magnetism shares your real life experiences along with pragmatic and actional tips readers can use to improve their communication and relationships. Why was this an important book for you to write?
This book took me almost 10 years to research and write (seriously). My journey discovering and creating the Emotional Magnetism communication technique spanned a decade and it was a rollercoaster ride! I’m amazed and grateful every day for the lessons this journey has taught me. My discovery began with a burning desire to evaluate my pattern of failed personal relationships. I had two failed marriages and was raising my two children as a single mompreneur. I knew in my heart, I needed to do work to understand my motivations and needs for a successful, loving relationship. My insatiable curiosity led me to a decade of study, the incredible results I received from the skills and techniques I learned, an extraordinary love story, and fueled my passion to teach others how to easily improve their communication in their relationships.
What is a common misconception you feel people have about communication in relationships?
I think the biggest misconception is that most of us feel we are good at communication in our relationships and think it should be easy. The reality is that typically we have not been trained in communication techniques and likely don’t know how and why we are not being heard and understood at home or work.
What is the first step people must take to improve communication in their relationships?
The first step people must take is to do a reality check on how effective their communication is right now and what is blocking their communication success. There are 16 different types of “communication blockers” we all use and once you are aware of them, you can catch yourself from blocking connection in your relationships. The next important step is to understand what motivates you to listen, what you emotionally need to hear, see, and experience to connect with others. There are four emotional needs that act as the undercurrent of our lives, and one or two of them are your default motivators in all aspects of your life. Identifying your “Emotional Magnet” equips you to understand why you make the choices you do and empowers you to share that with those you care about so they have more empathy and truth in your discussions.
What do you hope is one thing readers take away from your book?
I hope the “Emotional Magnetism” readers become more self-aware of their emotional needs, knowing what truly makes them motivated to listen, act, or engage with others. My intention for the book is to create a “love train”. My philosophy: the more of us there are that want to learn, communicate and share our Emotional Magnets, the more connections we create, the more relationships we nurture and potentially save, and the more love we create in this world.
Posted in Interviews
Tags: author, author interview, book, book recommendations, book review, book reviews, book shelf, bookblogger, books, books to read, ebook, Emotional Magnetism, goodreads, kindle, kobo, literature, marketing, nonfiction, nook, novel, parenting, personal development, read, reader, reading, Sandy Gerber, self help, story, writer, writing
Demystifying Marketing And Cutting Through The BS
Marketing = Customers + Heart is more than a marketing book, it is a step-by-step marketing plan for entrepreneurs, written by people that have been there before. Why was this an important book for you to write?
(Judy) Over the past 30 years, I’ve been a volunteer mentor. It might sound clichéd, but I’ve always believed that you have to give, to grow and see life through someone else’s eyes. As a result, I have benefitted from mentoring as much as I know my mentees have. But along the way, I’ve seen common themes in what those businesses have needed. So, instead of being the ambulance at the bottom of the cliff, I wanted to get the message out to those that don’t have big budgets. Or who have previously worked with unscrupulous ambulance drivers, and the sad reality is that they are out there. If a business starts with a solid foundation built on understanding customers, you won’t need the ambulance.
(Eriks) I strongly believe in demystifying marketing and cutting through the BS. Over my decades in media & entertainment I’ve been a client myself, and sat through jargon-filled presentations from big agencies designed to maintain the mystique of their high art. Even a glossy entertainment brand has to understand its listener/viewer/reader at a grass-roots level of their daily life – just the same as a small business. I love finding out what makes people tick, and providing solutions to their problems and needs, whether it’s finding their favourite music or furnishing their home.
What is a common misconception you feel people have about marketing?
(Judy) Most small businesses are scared of marketing, because they hear horror stories, or give it a go and it doesn’t work. And that’s based on the biggest misconception of all, that marketing is just advertising.
To a degree, that’s been exacerbated by our digital world. We’re told to boost a post, or discount, because you feel the pressure from competitors. But that’s advertising & promotion, and only one component of marketing.
Until businesses understand the importance of marketing and where it fits in the business structure as the central beating heart, they’ll continue to miss out on their full potential.
(Eriks) That it’s one box in the company organisation chart, and as Judy said, it’s seen as all about advertising. Which adds to the problem we now have of anyone who knows how to use a digital advertising tool is a ‘marketer’. Which is misleading to small businesses looking for help at a strategic level, reinventing their business, market research, defining potential customers, finding new opportunities and so on.
What do you hope is one thing readers take away from this book?
(Judy) A deeper understanding of what marketing really is and how it can shape their business. I want them to give marketing the respect it must have for their success, to feel inspired to engage with customers. I’ve seen it time and again. When they do, their advertising starts to connect, and they see the results in their bank accounts. There are so many benefits to following the pathway we outline. Of course, it won’t take away all their problems, but it will help them make better decisions. It will shape their evolution, because nothing survives if it sits still.
(Eriks) That marketing is exciting and well within their hands, to enjoy doing every day. Whether its chatting to a customer, or coming up with new ideas, there are practical ways to make marketing a habit and not a pain. It’s no different to relationships in your circle of family & friends. By being constantly in tune with their needs you adapt how you relate to your group, how to entertain them or overcome obstacles, helping them make their life better.
What is the next book that you are working on and when will it be available?
(Judy) We’re committed to make Marketing = Customers + Heart a “living” book. As we gather new insights and information we’ll be updating the QR Code content at each of the 7 Stages. So in a way, this is a story that never ends. And for now, that’s enough, but I’ve learned never to say never – life is full of surprises!
Posted in Interviews
Tags: author, author interview, book, book recommendations, book review, book reviews, book shelf, bookblogger, books, books to read, business, ebook, education, entrepreneur, Eriks Celmins, goodreads, Judy Celmins, kindle, kobo, literature, marketing, Marketing = Customers + Heart, nonfiction, nook, novel, read, reader, reading, self help, story, writer, writing
Marketing = Customers + Heart
Marketing = Customers + Heart is a business, sales, and marketing reference book with comprehensive discussions and analysis on marketing, creativity, and growing a business. Authors Judy & Erik Celmins have a laid-out step-by-step marketing guide. In addition, there are pointers in every chapter that are valuable for both experienced entrepreneurs and beginners.
This informative book is every marketing novice’s dream. Judy & Eriks Celmins are generous with the definitions and demonstrate the most complex of terms with ease.
Marketing requires one to be unique and also acquire exceptional skills. Judy & Eriks Celmins laid down all the necessary skills needed and how one can strategize while marketing. I am fascinated by how uncomplicated the authors make marketing appear. The methods shared in the book are easily applicable and do not need one to undergo formal training. Among the most crucial advice that the authors give is that one should learn their target market and make the business customer-oriented. With examples, Judy & Erik Celmins share what they believe will work and what does not work.
I applaud the authors for the language used in the book, as there is a great deal of terminology to learn. The fact that Judy & Erik Celmins used language that can be understood by those at entry-level is terrific. One goes through hundreds of lessons in just a few pages in the book. The brevity of the paragraphs was a superb concept. The authors write in a manner that makes readers understand the different sales and marketing skillsets required.
Readers can feel the author’s enthusiasm. They are not afraid to share their journey and the process, including the successes and failures that they learned from. Personal stories always add a special touch to the narration. Tales of their experiences in business, lessons learned in sales, marketing, interacting with customers, and the art of profit-making were exciting to follow.
Marketing = Customers + Heart is an educational book for readers interested in entrepreneurship and marketing. One of the biggest lessons in the book is that every move you make should have the customer at the center. The marketing decisions you make will define the direction your business takes.
Pages: 234 | ASIN : B09YXQW5C5
Posted in Book Reviews, Five Stars
Tags: advertising, author, book, book recommendations, book review, book reviews, book shelf, bookblogger, books, books to read, Business and money, business communication skills, ebook, entrepreneurs, Eriks Celmins, goodreads, Judy Celmins, kindle, kobo, literature, marketing, Marketing = Customers + Heart, nonfiction, nook, novel, read, reader, reading, starting a business, story, writer, writing