How to be your Badass Self by Annie Koshy speaks about personal branding and steps on how to make use of her advice. She begins by outlining the reasons why personal branding is important backed by a good understanding of one’s worth, talent and values. She emphasizes the importance of communication, consistency and community. She notes that the thoughts others have of us will be dependent on the thoughts we have of ourselves. We need to know our strengths, pursue opportunities for growth in the areas where we are weak and continue to use our very specific expertise to help others. In doing so, one is able to create a brand identity that will resonate with the desired clients.
Annie Koshy delivers a well thought out and intuitive plan for personal success and branding with an easy to read practical guidebook. This book is useful for individuals as well as entrepreneurs, especially if they are just starting out. It is not overly stuffed with personal stories or too many research statistics that might be difficult to understand. The author does draw on references with her personal clients with strategies that worked for them and why. It is a pragmatic and accessible read for a beginners in the branding space. Each chapter has a set of key takeaways so that the reader can have a summarized reference and use it for review.
The title might suggest that it is more of a morale boost or some type of packaged bad-assery but it is a lot more sober and strategic. As the author notes, the book will only be useful if the advice given is applied. It is a process and can be a lengthy one, because it involves even as small a detail as what color best represents your ideals. Social media is very trendy recently and there is also a chapter that speaks about how to use it in branding. One other notable and useful chapter is “Making failures your success.” This is the type of information that can be useful for anyone, even those who are not necessarily building a public brand.
Pages: 151 | ASIN: B08H3HP4VD
Tags: Annie Koshy, author, book recommendations, book review, book reviews, book shelf, bookblogger, books to read, business, ebook, entrepreneur, entrepreneurship, goodreads, How To Be Your BADASS Self: A Guide to Using Your Inner Energy for Brand Success, kindle, kobo, literature, marketing, nonfiction, nook, novel, read, reader, reading, self help, story, writer, writing
This book is for anyone who aspires to establish a distinct presence with long-term product consumers. The Agile Brand: Brand Creating Authentic Relationships Between Companies and Consumers gives you a deeper understanding of the consumer, sales, and marketing sector. Divided into three parts, the author starts the book by highlighting the basics of brands. Simple questions like what branding is, why we do branding and what makes a brand successful are lucidly answered to the satisfaction of any new comer to the field.
One of the many things I learned from this book includes the need to have your audience understand how your brand is pronounced. People tend to obliviously mispronounce some names. The author made a table with some brands like IKEA, Adidas Hermes, and Porsche. He noted how a majority mispronounce the names and listed the correct pronunciation. He emphasized that having consumers mispronounce your brand may have them misunderstand the attributes of your company.
Your brand is more than your logo, Greg Kihlstrom says. He goes on to advise those who are new to branding. The author mentions the use of social media and digital advertisement tools and how important it is for the brand to build a solid bond with the target audience. On making a brand successful, the writer lists three easy methods to determine the success of a brand. Substance, focus, and relevance are the basic methods of evaluating how good or bad a brand is.
The book is filled with nuggets of wisdom. If you want to build a brand that will leave an impact and paint a permanent picture in the consumer’s mind, then you need this book. The Agile Brand provides great learning material for marketing students, with notes written by the author coming in handy at some point in their career.
While reading through this book I felt as if I was in a classroom with a competent teacher you are begging to glean wisdom from. The book is truly educational. Brand-pushers will definitely find the text in this publication useful and will apply the lessons learned in their daily businesses. What I really enjoyed about this book was that it was concise. Many books of in this field will happily fill you with fluff details, but Greg Kihlstrom keeps his focus and gets to the point.
One thing that stood out from this book is the author’s need to mention real companies when expounding. Companies like Dominos, Starbucks, and Lowes Foods are given as examples when talking about changing the messaging while still maintaining success rates. Greg Kihlstrom clearly explains why the said brands changed their slogans at some point, and how it worked for them. Here the author enables the reader to understand that there is no loss in changing slogans, as long as your packaging as a brand is up to standard.
Be sure to grab a copy of this book, as there is so much you will learn. The book is especially recommended to newbies in the branding and marketing industry, as it will help you grasp the basic concepts of advertisement in the modern world.
Pages: 186 | ASIN: B07CV4M8WH
Posted in Book Reviews
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The Monster was asked by Steven Capps to guest post on his site, S.T. Capps. The purpose of his blog is to create a place where we can talk about how to become better writers and get some tips for the industry as well. The Monster was honored and provided a post about author interviews and how to make the most of them. If you’re interested in finding loads of good information on being a writer in today’s world go to https://stevencapps.wordpress.com/ and follow his site.