Marketing Iceberg: Psychology of the Subconscious Mind in Marketing is a comprehensive exploration of modern marketing strategies with a unique focus on the intersection of psychology, technology, and consumer behavior. Why was this an important book for you to write?

I wanted to write Marketing Iceberg because I was really curious about how people think and make choices when they buy things. I noticed that a lot of times, what we decide to buy isn’t just because of what we see or hear about the product. It’s also about how we feel deep down, without even realizing it! So, I thought it would be super interesting to explore how understanding people’s feelings and thoughts can help in creating better marketing strategies.

How much and what kind of research did you undertake for this book, and how much time did it take to put it all together?

To make sure this book had lots of cool and useful information, I did a lot of homework. I read books, talked to smart people who know a lot about buying and selling and looked at real-life examples of how companies talk to their customers. I wanted to gather as many stories and facts as I could to help explain my ideas. This took me about two years, but it was worth it because I learned so much and got to share it in the book!

What were some ideas that were important for you to share in this book?

There were a few big ideas I really wanted to share with everyone:

The Marketing Iceberg Idea: Just like an iceberg has most of its size hidden under the water, the most important parts of marketing are the ones we can’t see because they’re all about what’s going on in our minds.

Stories Matter: I talked about how the stories companies tell us about their products can make us feel connected to them because of our emotions and what we care about.

Being Nice and Fair: It’s super important for companies to be honest and careful with the information they learn about us. They should use it to make things better for us, not just to make more money.

When considering data mining and individual privacy, what constitutes the greatest ethical challenge in the realm of marketing?

When companies collect information about what we like and do, they need to be very careful and respectful. The hardest part is making sure they use this information in a way that helps us without making us feel uncomfortable or taking advantage of our privacy. In the book, I talk about how companies can do this in a good way, by always thinking about what’s best for their customers.

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