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Be a Spider, Build a Web

In Be A Spider, Build A Web: Sticky Content Marketing For Small Business, Rachel Klaver teaches small business owners how to run their businesses and make use of social media for marketing. The author uses straightforward language and relatable examples that every small and medium business owner is familiar with. Rachel Klaver’s writing is different in that she only writes about what she has seen or experienced, not assumptions. Rachel Klaver works with data and statistics, and trends. This book does not feel technical in any way despite the author mixing business and marketing jargon in a few chapters.

This informative book is marketing 101 for the modern merchant. How much visibility does your business have? Are you active on social media? If so, how much social media presence do you have? Do you know how to entice customers? Are you aware of tools to use online to market and expand your business? The author answers these and related questions for all entrepreneurs. Rachel Klaver writes her answers with clarity and explains even the most basic terms understood by readers unfamiliar with marketing terms.

Rachel Klaver wrote a terrific book for business enthusiasts and people who have a passion for content marketing but do not know where to start. There are multiple gems included in this book when it comes to marketing, especially digital marketing. Using the spider analogy, Rachel Klaver describes how to build a spider web in marketing and ways of drawing people in. From her explanation, one can feel how smooth the process appears. You only need to set your mind to it, focus, and use the tips she has shared across the chapters.

Having been in business herself, Rachel Klaver understands what causes a business to fail or have few clients. I like that the author was vulnerable enough to share her mistakes in her business days, as it made her writing authentic. Tales from her past are intriguing to read, and one can draw crucial business lessons from them. I also like it when the author writes about her wins and how she did influencer marketing before it was a cool thing to do. Rachel Klaver knows how to engage with her readers and is likable. Her approach to writing showcases her process for content marketing in the age of social media. Many books discuss digital marketing, but none reads like Rachel Klaver’s.

In Be A Spider, Build A Web: Sticky Content Marketing For Small Business, Rachel Klaver will take you through every step of content marketing, both the easy and multifaceted parts, and guide you on how to be the best. This informative book will help take your small business to new levels online by creating content that will attract and retain visitors.

Pages: 265 | ASIN : B0B45HWQW9

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In Collaborate: The Modern Playbook for Leading a Small Team to Create, Market, and Sell Digital Products Online, Tom Morkes shares in detail with readers ways of creating a product from scratch, working on ideas, making sales, and making profits. The author walks the reader step by step through various stages that will enable one to attain their intended goal. In addition, Tom Morkes provides real-life experience about product sales, taking advantage of the internet, following trends, and how one can grow and achieve their entrepreneur dreams.

Tom Morkes speaks from experience; he does not create imaginary situations that could happen but instead emphasizes things that have already happened, allowing him to provide facts, not just theories. The author knows how to captivate his reader as he narrates tales about his work experience, family, and the professional connections he has made. As a reader, I enjoyed his personal stories and seeing that being successful does not mean you have to sacrifice other areas of your life. 

Tom Morkes is open and addresses both his wins and failures. His candid nature is what makes his book more alluring for the reader. Throughout the book, he poses questions amidst the discussions, questions that help the reader reflect on their own path.

This well-written book is excellent reference material for entrepreneurs that have big ideas. Collaborate focuses on business-oriented people that want to advance in their endeavors. By the end of the book, you will have learned the importance of collaborating on projects and receive proven tips and advice on how you can lead a team into becoming the crème de la crème of any organization.

In today’s business world, having digital knowledge is critical. The online audience can impact your numbers. Knowing how to work with diverse crowds, selling your products, and capitalizing on the internet is crucial in any business. Tom Morkes is here to guide readers into a more positive outlook and embrace the digital environment.

Collaborate: The Modern Playbook for Leading a Small Team to Create, Market, and Sell Digital Products Online will empower readers in business marketing and E-Commerce to succeed in their businesses. Each of the 5 phases in the book offers something that will guide them onto the path of collaboration and success.

Pages: 362 | ASIN : B07L1L6FCF

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