Be Recognized is a step-by-step guide that lays out a clear path for experts who want to build authority, grow their business, and embrace AI rather than fear it so that they can stand out in the crowd. Why was this an important book for you to write?

This book had to be written! Jenn and I saw this huge shift happening right before our eyes. AI was exploding, and people were either running toward it with curiosity or running away in fear. We thought, what if we could show experts how to embrace it? Because let’s face it: if you’re not standing out, you’re blending in, and no one gets discovered by hiding in the shadows.

We’ve helped hundreds of authors build their brands through books, but this time, we wanted to take it up a notch. We wanted to empower entrepreneurs, coaches, speakers, and business owners to not only be seen but to be recognized as the authority in their space. And AI, when used right, can supercharge that.

AI has a negative reputation, particularly in the creative and publishing industries. What advice do you have to help those hesitant to use AI recognize its value, the direction this technology is taking, and how it can add value to their industry and business?

AI is not here to replace your voice. It’s here to amplify it. The way we look at it is this: AI is a tool, just like your laptop, just like your phone. It’s how you use it that matters.

I always say, imagine having a research assistant, an idea bouncer, a content booster, all available 24/7. That’s AI! And in publishing? It helps with brainstorming, outlines, editing, and even marketing strategies. But the soul of your book, your brand, your story, that’s all you. AI just helps you get it out there faster, smarter, and more efficiently.

So my advice? Don’t ignore it. Leverage it. Learn to work with it and let it enhance your creativity, not replace it.

What were some ideas that were important for you to share in this book?

There were so many, but a few key ones stand out. First, visibility is everything. You can’t be in business if no one knows you exist. So we really hammer in on how to build your personal brand strategically, through publishing, speaking, and showing up online consistently.

Second, authenticity beats perfection. AI can help polish and scale your message, but your story, your voice, that’s what makes the difference. And finally, we wanted to show that being a thought leader isn’t reserved for celebrities. You can start right where you are with the knowledge you already have. You just need the right engine, and that’s what we give you in this book.

What is one thing that you hope readers take away from Be Recognized: The AI Authority Engine for Experts Who Want to Be Known, Be Profitable, and Be Published?

If there’s one thing, it’s this: you already have everything inside you to be recognized. You don’t need to wait for someone to discover you. You have a story, expertise, and value the world is waiting for. The only thing you need is a system to shine, and that’s what this book gives you.

I want every reader to walk away feeling inspired, equipped, and empowered to show up as the authority they are. And when you combine that with the tools of today, like AI and publishing, there’s no limit to what you can achieve.

 
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