The Death of Content As King

The Death of Content as King: How a Data Democracy Has Revolutionized Marketing, by Jon Hinderliter, explores how content is no longer as dominant as it once was and goes on to explain how data now monopolizes marketing. This book is a well researched and thorough guide to help people embrace this new ‘data democracy’ which represents the true voice of the consumer.

Jon Hinderliter has put together a book that dives deep into the details and expounds on the ways in which data is better for marketing than content. Hinderliter brings in some of his own personal experiences that illustrate the different points being made throughout the book. I thought they were interesting and a poignant addition to the book. He explains what content is and why it is considered ‘the king’. A variety of topics are covered in the book such as platforms, social networks, targeting the journey, as well as adding things you didn’t know you would need; which for me was basically the majority of this book as I found this book unveiled issues I didn’t know existed and provided effective solutions to those problems immediately. He moves on logically from there to building your democracy to privacy and wraps it up with what’s coming next. I felt the topics were well rounded and thorough.  Hinderliter expertly shows how you can use data to target and personalize what you are putting out so that you can create purposeful and specific content that is designed to succeed in the new world.

The Death of Content as King: How a Data Democracy Has Revolutionized Marketing is a must read for anyone working in marketing, public relations, advertising, or any entrepreneur that wants to succeed in this new world. Filled with detailed and actionable advice, this book provides value in more ways than one and is a critical tool in the digital age.

Pages: 238 | ASIN: B08Q1X44KX

Buy Now From B&N.com

About Literary Titan

The Literary Titan is an organization of professional editors, writers, and professors that have a passion for the written word. We review fiction and non-fiction books in many different genres, as well as conduct author interviews, and recognize talented authors with our Literary Book Award. We are privileged to work with so many creative authors around the globe.

Posted on September 26, 2021, in Book Reviews, Four Stars and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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