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Funnel Theory

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In Funnel Theory: How To Build an Online Sales Machine, author Jonathon Kendall shares with the reader steps to help you grow your business at terrific levels. The author s well versed in entrepreneurship and related topics and exhaustively covers every aspect of a business. In his book, Kendall aims to enlighten beginners on running a successful business and growing an empire. The author discusses in-depth the funnel theory and how it has helped entrepreneurs in their entrepreneurship journey. I like how the author introduces the subject of funnel theory and breaks it down for rookies.

One of the most remarkable features of the author is how he disseminates information. Kendall is smooth and thorough. The terms used in the book are easy to comprehend, and effort was placed on expounding heavy jargon and technical words. As a result, this educational book virtually exposes you to a different side of entrepreneurship and tries unexplored areas the same.

The author starts by explaining his funnel theory and writes about how to boost sales. In entrepreneurship, sales funnels is the term used to refer to the path customers take when buying goods or products. The author smoothly illustrates sales funnels excellently, giving one the impression of being in a business class.

Kendall brings the human element to his writing by incorporating his personal journey. The author writes of his beginnings and keeps the reader engrossed by discussing the extensive steps he took and the rewards he got. I appreciate the author for being honest. He bases his conclusions on real-life experiences and gives readers the confidence they need when setting up a business. Apart from being blunt and open to the reader, one can tell that the author is sincere in his quest to enlighten the masses on the Funnel Theory and that he profoundly values entrepreneurship.

Funnel Theory: How To Build an Online Sales Machine is an eye-opening read. The book is short, but the information shared by the author is invaluable. For example, how is your website set up? Are you active on social media? How do your products compare to your competitors? Are you customer-oriented? How do you improve our presence online? Kendall answers these and many other questions in his book.

Pages: 162 | ISBN : 979-8-9859946-0-5

Twelve-Minute Risk Management

In Twelve-Minute Risk Management, readers get a comprehensive guide to running and managing a business. Author Ivy Walker writes from experience touching on critical elements in the entrepreneurship industry. This book is eye-opening and illuminating for readers that are looking to start their own businesses. Walker gives factual information and shares her honest reviews on various business aspects. The entrepreneurship pointers shared by the author are invaluable to readers.

Let’s talk about the language used by Walker. Twelve-Minute Risk Management is an easy-to-read book about entrepreneurship for readers at all stages of business development. There are a few technical terms, all of which are defined to help readers understand. When introducing the reader to a new topic or business concept, the author starts by giving a short tale that will help the reader see the practical applications of the concept.

The author is insightful and objective working to connect with her readers. The real-life stories she shares are especially great as they contain life lessons. I like that the author focused on small businesses and gave a practical guide to those running small and medium enterprises. I enjoyed her analogies and the pointers she gave to small businesses.

Other topics that I found to be enlightening evolved around risk management, expanding businesses, making profits, operating a workplace, and my favorite; cyber-attacks. The information Walker has on cyber-attacks should not be overlooked. This topic is crucial, especially since everything revolves around technology today.

Walker uses a friendly tone and writes about the good, bad, easy, and challenging parts of entrepreneurship without sugar-coating matters. Everything from the font, arrangement of paragraphs, and choice of topics is stimulating and appealing for any reader.

With Twelve-Minute Risk Management, readers can feel safe starting a business and confident that whatever enterprise they set up will bring in profits. Ivy Walker checks every box for an all-around entrepreneur. I recommend this book to readers that want to learn how to be self-employed, run a business and create business opportunities.

Pages: 210 | ASIN : B09TNF73MP

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Demystifying Marketing And Cutting Through The BS

Judy & Eriks Celmins Author Interview

Marketing = Customers + Heart is more than a marketing book, it is a step-by-step marketing plan for entrepreneurs, written by people that have been there before. Why was this an important book for you to write?

(Judy) Over the past 30 years, I’ve been a volunteer mentor. It might sound clichéd, but I’ve always believed that you have to give, to grow and see life through someone else’s eyes. As a result, I have benefitted from mentoring as much as I know my mentees have. But along the way, I’ve seen common themes in what those businesses have needed. So, instead of being the ambulance at the bottom of the cliff, I wanted to get the message out to those that don’t have big budgets. Or who have previously worked with unscrupulous ambulance drivers, and the sad reality is that they are out there. If a business starts with a solid foundation built on understanding customers, you won’t need the ambulance.

(Eriks) I strongly believe in demystifying marketing and cutting through the BS. Over my decades in media & entertainment I’ve been a client myself, and sat through jargon-filled presentations from big agencies designed to maintain the mystique of their high art. Even a glossy entertainment brand has to understand its listener/viewer/reader at a grass-roots level of their daily life – just the same as a small business. I love finding out what makes people tick, and providing solutions to their problems and needs, whether it’s finding their favourite music or furnishing their home.

What is a common misconception you feel people have about marketing?

(Judy) Most small businesses are scared of marketing, because they hear horror stories, or give it a go and it doesn’t work. And that’s based on the biggest misconception of all, that marketing is just advertising.

To a degree, that’s been exacerbated by our digital world. We’re told to boost a post, or discount, because you feel the pressure from competitors. But that’s advertising & promotion, and only one component of marketing.

Until businesses understand the importance of marketing and where it fits in the business structure as the central beating heart, they’ll continue to miss out on their full potential.

(Eriks) That it’s one box in the company organisation chart, and as Judy said, it’s seen as all about advertising. Which adds to the problem we now have of anyone who knows how to use a digital advertising tool is a ‘marketer’. Which is misleading to small businesses looking for help at a strategic level, reinventing their business, market research, defining potential customers, finding new opportunities and so on.

What do you hope is one thing readers take away from this book?

(Judy) A deeper understanding of what marketing really is and how it can shape their business. I want them to give marketing the respect it must have for their success, to feel inspired to engage with customers. I’ve seen it time and again. When they do, their advertising starts to connect, and they see the results in their bank accounts. There are so many benefits to following the pathway we outline. Of course, it won’t take away all their problems, but it will help them make better decisions. It will shape their evolution, because nothing survives if it sits still.

(Eriks) That marketing is exciting and well within their hands, to enjoy doing every day. Whether its chatting to a customer, or coming up with new ideas, there are practical ways to make marketing a habit and not a pain. It’s no different to relationships in your circle of family & friends. By being constantly in tune with their needs you adapt how you relate to your group, how to entertain them or overcome obstacles, helping them make their life better.

What is the next book that you are working on and when will it be available?

(Judy) We’re committed to make Marketing = Customers + Heart a “living” book. As we gather new insights and information we’ll be updating the QR Code content at each of the 7 Stages. So in a way, this is a story that never ends. And for now, that’s enough, but I’ve learned never to say never – life is full of surprises!

Author Links: GoodReads | LinkedIn | Facebook | Website

Stop wasting your advertising money!
It’s easy to feel frustrated and disheartened when you’re trying to grow your small business, pouring precious cash into advertising channels and funnels with little or no return. But you can change your business’s fortune with a marketing plan that places your customers at the very heart of your business.
Marketing = Customers + Heart is more than a marketing book, it’s your way of business. If you follow this clear, practical, and proven formula you too will win in small business. Join Judy and Eriks Celmins as they share the 7 Stages for building a solid growth strategy – stages you can implement immediately, and every day. Developed over their three decades of experience challenging conventions and problem-solving in a wide range of innovative businesses and industries, this formula will help you:
Build a solid foundation to create, understand, nurture, and retain customers.
Tap into your hidden reserves of creativity for new and exciting ideas.
Feel confident that your marketing decisions are finally on target with your goals and aspirations.
Discover how stronger customer relationships lead to deeper insights and greater growth.
Expand your mindset and easily identify new opportunities before your competitors.
The Marketing = Customers + Heart formula comes at the very first, critical step of your marketing strategy – a step that too many businesses skip over. This book is a must-read, before you waste one more cent sending the wrong message.

When you purchase this book, 100% of the gross profits will be donated to a Ukrainian family in desperate need. You can find out more by visiting our website

An Opportunity To Put Lifestyle First

Jeffrey Shaw Author Interview

The Self-Employed Life gives those that want to be self-employed a realistic look into the challenges and pitfalls, as well as how to be successful in self-employment. Why was this an important book for you to write?

It’s all I’ve ever known. I’ve never held a traditional job or received a paycheck from anyone. I realized this is a terribly underserved segment of society. A book was needed that spoke our language, that understood the realities of being self-employed. Business strategies that focused on relationships and not transactions. That were suited for one person businesses and small teams. An understanding of the emotional challenges we face and ways to improve our mindsets to reach our highest aspirations.

It’s always seemed that it’s the most innovative, creative, and bravest amongst us that chose to start their own businesses. To forge our own path and be different. Then without our particular needs being addressed, it seemed to reinforce we are “different”, not heard or as respected as we deserve. I want to change that.

What is one piece of advice you wish someone had given you when you were younger?

That recognition is an important strategy of success. I’ve always been perfectly happy just being good at what I do without worrying about whether anyone noticed. Eventually you realize that recognition is an important component of advancing your career and having the impact you desire.

What do you hope is one thing readers take away from your story?

To be proud of being self-employed. To see being self-employed as worthy of the highest level of respect and to join together as a community. That being self-employed is an opportunity to put lifestyle first and build a business that fits into your life rather than a life you’re trying to fit into your work.

What is the next book that you are working on and when will it be available?

I have several ideas for the next book, but nothing decided yet. It will most definitely serve self-employed business owners again and I’m aiming for Spring 2024.

Author Links: GoodReads | Twitter | Facebook | Website

From the host of the wildly popular The Self-Employed Life Podcast comes a compelling guide for self-employed business owners, freelancers, and entrepreneurs, on creating a purpose-driven, heart-centered lifestyle.

To be self-employed means more than employing oneself. It’s a choice to challenge yourself to grow personally while building a business. Caught between entrepreneurship and small business, self-employed people often feel overlooked and left out.

Professional photographer and host of the Creative Warriors podcast Jeffrey Shaw believes that as we develop ourselves, we raise the bar—we’re capable of even more success. What self-employed folks need is both business strategies and personal development to reach and maintain that success. In The Self-Employed Life, Shaw offers a three-part ecosystem for success:

● Personal development: mindset, exercise, nutrition, and other healthy shifts
● Business strategies: marketing, finance, and other key tools for growing your business
● Sustainability: the daily habits that help you sustain success

This holistic approach will equip you over the long haul, beyond the mechanics of setting up and running a business.

Whereas Shaw’s previous book, Lingo, was about creating the secret language to attract ideal customers, this book is all about creating the environment, the Self-Employed Ecosystem, to attract the success you want. He shows you how to get clear on what you want to get away from what you don’t want, set clear intentions in a specific From-To format, and reflect on three big life questions to clear the way.

As Paul Jarvis did with Company of One, Jeffrey Shaw plots a path forward for the solopreneur who knows that small is better—except when it comes to how big you can dream. He shows you how you can set up your environment to create the success you want. You may be in business for yourself, but you’re not in business by yourself.


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Blackface, by Pamela D. Smith, is a celebration of African American’s success in politics, art, and culture. For the longest time, black faces have been associated with mockery, misery, pity, and everything negative. Pamela D. Smith, however, brings positivity to the words and gets readers to revisit the misrepresentation of the term. Smith is not trying to forget history but she wants readers to use these experiences to become a leader. The Author shares painful memories of African Americans, the impact slavery has had for generations, race dynamics, the struggles Black people have gone through, and how African Americans rose up, and are shining.

Smith has written a powerful and inspiring book sharing her experiences as an African American woman and asks the reader what they would do if they were in her situation. Many of the situations the author describes are some that many readers don’t face that often so this was an eye-opening read for me. I also admired that the author debunks the stereotypes given to African Americans, some of which I wasn’t even aware of.

The author writes in a conversational tone that is not out to point fingers but instead to educate us. I feel this book can be relatable to people of different races, not just African Americans. Smith inspires and provides tips on how to be a leader for yourself and how to be the best version of yourself no matter what you face in the world.

The author is honest and open with the reader and she does not hold back about what African Americans have gone through and still go through today. The author’s vulnerability is inspiring and a remarkable feature of her writing.

Every chapter in Blackface has a lesson that will benefit the reader. My biggest lessons were on how to brand and package yourself for more visibility. By creating an exemplary brand with your name, you will be able to skillfully sell whatever product or service you have, impact lives, sub-consciously mentor future leaders, and live a fulfilling life. Apart from the wise teachings, I also loved the quotable texts in various chapters. One of my favorite quotes from Blackface is ‘To become internally self-aware, we must be open-minded’. This quote is powerful and helped me change my perspective.

Blackface: An African American guide to building a personal brand, developing as a leader, and serving with excellency is an insightful look into how African Americans can grow in their professional lives. It gives a realistic look into the struggles and roadblocks that People of Color face.

Get Started Before You Feel Ready

Tom Morkes Author Interview

Collaborate gives readers a step-by-step plan from idea development to sales on how to be successful in the digital environment.  What is one piece of advice you wish someone had given you when you were younger?

Get started before you feel ready.

What do you hope is one thing readers take away from your book?

One way to achieve your goals is to do everything by yourself. The faster, easier, more beneficial (and usually more lucrative) route is to collaborate.

What is the next book that you are working on and when will it be available?

The Complete Guide to Pay What You Want Pricing (Second Edition). Estimated release date: May 2022.

Author Website:

No Great Work Was Ever Created in a Vacuum

That’s why you shouldn’t go it alone. Luckily, with Collaborate, you won’t have to.

In Collaborate, you will learn:

How to take personal inventory of your business and life to make better choices

How to define, identify, and connect with experts in your niche

How to assemble and organize a small team to create faster, better, and more enjoyably

How to rapidly prototype your idea, pre-sell it, and then collaboratively crowdsource to build the final product

How to leverage the best free and inexpensive software to make remote, collaborative work a breeze

And much, much more…

Relentless: Homeless Teen to Achieving the Entrepreneur Dream

Relentless by Natasha Miller is an inspiring biography that takes readers on an emotional journey. We follow the author as she tells her story of leaving an abusive home, finding the motivation to work to live on her own, raising her daughter and still managing to pursue her dreams no matter the obstacles she faced.

The author boldly shares her story with no sugar coating. She is unfiltered and honest. While I was reading her story, I felt like I was having a conversation with a lifelong friend which helped me connect with the author.

The author’s descriptions of places and people are very detailed and I was able to clearly imagine what was going on; making the impact of emotional moments even more potent. It was really sad to hear Natasha mention in the beginning of the book that she wanted to leave the shelter that she was in to go back with her mother, but her mother did not want her back. This is a life changing moment for the author. But she dug deep within herself and found the strength to build a life for herself, and I was moved by her will and determination.

Relentless is a hard book to put down because readers are left on edge, just waiting to see what could possibly happen next to Natasha. I admire the author’s courage in sharing with us the fact that she had to seek professional help and was later prescribed Zoloft. In today’s society many people feel shame from needing the extra help, but the author didn’t see it that way, and I appreciated her candor.

The most inspiring part of Miller’s story is how she was able to build her own business and is now helping other entrepreneurs. Natasha’s story is a must read for anyone looking for an emotional but ultimately uplifting story. Relentless serves as a reminder that no matter what you are going through, you are not alone, and you will make it out of the darkness.

Pages: 173 | ASIN: B09R45YD63

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Harvard Can’t Teach What You Learn from the Streets

Samuel Liebman welcomes you to the world of real estate in an unorthodox but interesting way. His eye-opening book, Harvard Can’t Teach What You Learn from the Streets: The Street Success Guide to Building Wealth through Multi-Family Real Estate steps away from information traditionally taught in the classroom. Instead, it focuses on taking readers into the world and experiencing firsthand what goes into real estate. The author is raw, honest, and does not shy away from the hard topics. Sam Liebman is open with his life, career, engagements, and how he interacts with professionals in the industry.

The topics in the book are significant in today’s world. The chapters are distinctly titled, and the author makes it easy for the reader to follow his work. The subject matter is broken down into lessons that are accessible for all. The intent is to prevent novices from making the same mistakes others made. Once you read this thought-provoking book, you will understand just how passionate Sam Liebman is about Real Estate. There is no elitism in his text, no patronizing tone even when addressing those that are new, and no brushing off of issues affecting Real Estate.

Chapters include information on analytical concepts in the real estate business, basic methods to increase property value, and decreasing property’s operating expenses were my favorite. The author will give you a clear sight of just how things are and what needs to be done to benefit both clients and realtors.

I appreciate the author for talking about cap rates. The last chapter has everything you need to know about changes in cap rates, issues that lead to a low cap rate environment, cap rates in the 90s vs. 2000s, and much more. Readers will feel enlightened by the end of this educational book and will be able to make an impartial decision about properties.

Harvard Can’t Teach What You Learn from the Streets is an objective and informative look at the real estate market. Readers will learn practical, real-life information that can help them advance in this field.

Pages: 354 | ASIN : B09M7TZMT6

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