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Harness the Power of PR
In The Powerful Publicity Prescription, you explore the history and evolution of PR and stress the importance of purposeful PR management in business. Why was this an important book for you to write?
Many authors and entrepreneurs have come to me saying they lacked a PR resource to flip through and refer back to. I wanted to give them a resource that they could be empowered to take action with and to fill in the gap in the PR industry as much of the sector neglects and overlooks the author and entrepreneur communities.
I wanted to show authors and entrepreneurs that they too, can harness the power of PR to achieve their goals, that they deserve to fulfill their fullest potential to become global industry leaders trusted by audiences worldwide because PR isn’t just reserved for Fortune 500 companies.
In addition to giving them the history of PR and in-depth knowledge of every aspect of a PR campaign, I wanted to show them that authors and entrepreneurs in every genre and sector, just like them, have found PR success, which is why I shared my own client case studies and portfolio examples. I take it one step further by giving them tools and resources to save time and energy in every part of a PR campaign and resources to help them push past the fear, anxiety, and imposter syndrome stopping them from moving forward.
How much research did you undertake for this book, and how much time did it take to put it all together?
I started writing this book in 2022 and the draft started undergoing revisions a year later before I started working with my editor. With this book, I leaned on my client portfolio and experiences of authors and entrepreneurs I’ve worked with and presented webinars to over the last decade.
I framed the chapters of this book with a specific focus on questions my clients and audiences have had about why PR is powerful, why it’s different from advertising and social media, how mindset can stop you from moving forward, how to develop strong media pitches, and how to develop confidence with interviews.
What is a common misconception you feel people have about public relations?
A common misconception many authors have, which I address in the book, is that PR only works if you have at least $20K and an audience in the millions to launch a campaign. That myth is false, PR works for any author and entrepreneur who has a solid foundation of what their goals are, who their audiences are, and some ideas on what methods they want to incorporate into their strategies.
What is one thing you hope readers take away from your book?
That the knowledge they obtain helps them to build the confidence to take action on developing their own PR campaigns, even if it’s sitting down and brainstorming their goals.
Author Links: GoodReads | X (Twitter) | Website | Instagram | InRetrospect | LinkedIn | Amazon
Never run ineffective publicity campaigns again.
Unlock the secrets of becoming a global industry leader, powerhouse pioneer and trusted expert with this deep dive into the impactful world of public relations. This compelling book will guide you through how to recognize and push past limiting beliefs such as fear, anxiety and imposter syndrome to develop a resilient and positive mindset for PR and marketing. From its intriguing history to the powerful impact of media relations, you’ll receive invaluable step by step guidance on how to develop each element of a successful, global PR campaign to reach your goals.
You’ll learn:
- How to build exciting media kits to present your brand using engaging and fun audiovisuals
- How to craft irresistible story pitches to attract media attention, no matter the platform or industry
- To develop comprehensive media databases to get in front of the right audiences and build powerful relationships
- The art of how to solidify concrete goals and the key performance indicators to measure campaign results
- How to master interviews and presentation opportunities with confidence
And much more!
Armed with real world case studies and industry success stories from the author’s rich client portfolio, embark on this journey to gain the confidence to share your story with worldwide audiences and develop long lasting relationships with media, influencers and collaborative partners to harness the power of public relations to fulfill your fullest potential as a global industry leader.
Written with the creative entrepreneur, startup, nonprofit, and small business in mind, The Powerful Publicity Prescription will demystify the world of public relations including busting popular PR myths, to empower you to develop tailored, customized public relations campaigns to achieve your goals without spending thousands of dollars or having an audience that numbers in the millions.
The Powerful Publicity Prescription
In The Powerful Publicity Prescription, Lilian Sue offers an insightful exploration of public relations (PR) and its crucial role in building strong reputations and authentic relationships with both the media and the public. She underscores the importance of strategic PR management in business, highlighting how PR can expand networks, foster trust, and craft compelling stories that lend authenticity and credibility to a brand, making it a powerful communication tool compared to other marketing forms.
Sue begins by delving into the historical evolution of PR, tracing its roots back to the formation of the first PR agency in 1902 and the pioneering efforts of figures like Ivy Lee and Edward Bernays. This historical backdrop provides a solid foundation for understanding the power and potential pitfalls of PR. As she transitions to modern times, Sue emphasizes the transformative impact of PR, particularly in the digital age. She illustrates how PR has shifted towards storytelling and building genuine relationships with audiences, reflecting a more customer-centric attitude in today’s corporate environment. This evolution has made PR more influential and essential than ever before. Although PR may not be a particularly complex subject, Sue takes great care in elaborating and explaining key concepts. Each strategy is enriched with practical examples, demonstrating how they can be effectively employed to enhance brand awareness, credibility, and trust. This practical approach allows readers to see how these concepts can be applied in real-world scenarios, rather than just understanding them theoretically.
Sue offers actionable advice on building positive relationships with media outlets, leveraging these relationships to reach target audiences, and crafting engaging stories that resonate with both media and the public. Her clear, methodical approach is designed to empower readers to implement these strategies on their own, making the process accessible and executable.
The Powerful Publicity Prescription provides readers with a solid grasp of why PR is so vital to any business. Sue’s discussion is compelling, encouraging readers to start crafting their own PR strategies. She provides a clear rationale for her arguments, such as the limitations of relying solely on social media and email marketing due to algorithm constraints. Sue’s perspective is fresh and may challenge those who have been successful with online marketing to reconsider the broader role of PR in their overall strategy.
The Powerful Publicity Prescription is a comprehensive guide that revives attention to a phenomenon that many have overlooked or forgotten. It’s a must-read for anyone looking to deepen their understanding of PR and its enduring relevance in today’s business landscape.
Pages: 175 | ASIN : B0D5HWPMYW
Everyone Has a Story
Open This Book: The Art of Storytelling for Aspiring Thought Leaders is a structured exploration of storytelling; sharing with readers how this approach can make them better leaders and show them how to communicate impactful messages to their audiences. What inspired you to write this book?
I’ve always loved stories. I was sent down the rabbit hole of learning about storytelling when I was guided through telling a silly story about a bad tattoo on a massive financial podcast, just because the host thought it was funny. The way he interviewed me about the story made it sound far more valuable and insightful than I ever noticed before.
I launched my company in 2022 to help teach people how to be great podcast guests to grow their brands. I’d focus on crafting their stories in a way that connects with an audience while positioning them as experts.
What I heard from so many of the people I spoke to was that they didn’t have a story, or their story was not worth telling. I remembered thinking that this stupid tattoo story wasn’t worth telling either, and yet learning how to tell it the right way changed my life. So, I wrote the book to help others discover the same impact in their own stories and realize they’re worth telling, too.
What were some ideas that were important for you to share in this book?
The obvious one is that everyone has a story, but the chapters that really stand out to me are the ones on imposter syndrome and expertise.
I’ve struggled with imposter syndrome my entire career and I know basically everyone else has, too. I wanted to share my experiences with imposter syndrome so that others in the same position could see that they’re not alone and maybe start to give themselves a little grace.
The chapter on expertise was also important to me because it was almost like I was writing it as a letter to myself. Going back to imposter syndrome, it was hard to convince myself to write a book because “at 28, how can I possibly think I’m an expert in anything?” Reframing expertise into something far more accessible was something that I needed to do for myself to get past the roadblock. Hopefully, someone reading it will have a similar reaction.
What is one piece of advice you wish someone had given you when you were younger?
There will always be another room. Especially when I worked in finance, I spent a lot of time in rooms that made me feel like I had to be something other than myself, literally and figuratively. I would put on the facade of who I thought others wanted me to be as I tried to earn a seat at the table.
It took far too many years for me to realize that any room that makes me feel like I need to be someone else is not the room for me. It isn’t my job to change the opinion of the room that I belong there. I’d rather find a different room.
What is one thing that you hope readers take away from Open This Book?
My biggest hope is that they’ll realize they do have a story worth telling!
Author Links: GoodReads | Facebook | Website | Amazon
Ever think that silly story you tell to break the ice could actually be a breakthrough for your career?
Welcome to Open This Book: The Art of Storytelling for Aspiring Thought Leaders, where we’re ditching the textbook definitions and embracing storytelling as the heart of authentic leadership.
This isn’t your average “how-to” guide. Imagine it as a heart-to-heart with a friend who’s seen their fair share of life’s plot twists and learned how careful word choice and a smooth delivery can turn chaos into clarity and mishaps into powerful messages.
Because the secret to being a thought leader–a content creator, podcaster, speaker, author–is knowing how to transform those “just another day” experiences into an arsenal for connecting in a world that’s scrolling past the same old content.
Open This Book is your backstage pass to understanding why storytelling isn’t just for the Shakespeares and Spielbergs of the world. Designed as part book, part journal (but no part textbook), this book is for anyone who’s ever had a “you can’t make this up” moment (and let’s be honest, who hasn’t?). From crafting your narrative to delivering it in a way that feels like a mic drop, we’ll explore the ins and outs of telling stories that connect, challenge, and change the game of leadership.
So, if you’re ready to turn your misadventures into your mission statement, you’ve come to the right place. Because if there’s one thing I’ve learned, it’s that the best stories are hiding in plain sight—they just need a little nudge (or a full-on shove) into the spotlight.
This isn’t just about finding your voice; it’s about discovering that your voice, quirks and all, is exactly what the world’s been waiting to hear.
What are you waiting for? Open this book.
Open This Book: The Art of Storytelling for Aspiring Thought Leaders
Open This Book, by Sara Lohse, is a structured exploration of storytelling divided into three insightful sections. The first part delves into Lohse’s own narrative style, effectively using her personal experiences as a teaching tool for the reader.
Through her use of emphasis, humor, and suspense, Lohse not only entertains but also educates, subtly imparting storytelling techniques. The second section builds on the foundations laid earlier, providing readers with a practical breakdown of storytelling elements. Lohse exemplifies these through her own narratives, making complex concepts accessible and engaging. This part is particularly beneficial for readers looking to enhance their storytelling skills with clear, actionable guidance. In the final section, Lohse shifts focus towards thought leadership, discussing how leaders can communicate impactful messages and inspire their audiences. This segment addresses the role of a thought leader and explores methods for sharing valuable insights effectively.
One of the standout features of Open This Book is its use of visual aids and concise summaries, which not only augment the learning experience but also make the content more digestible compared to other books in its genre. Each chapter concludes with a journaling space, encouraging readers to reflect on and retain the key lessons learned. Additionally, the book is peppered with valuable insights on various storytelling techniques and the pivotal role of emotion in narrative. Lohse emphasizes the importance of authenticity in storytelling, carefully noting that authenticity does not necessitate over-sharing.
The visual summaries and targeted content are particularly beneficial for professionals in the creative and sales industries, making Open This Book a recommended read for those looking to refine their communicative prowess and storytelling skills.
Pages : 214 | ASIN : B0D11KRP2X
LITERARY TITAN 