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Reclaiming Their Time, Sanity, and Profits
The Magnet, The Method, and The Machine provides readers with a clear roadmap for custom homebuilders who are ready to scale their company while gaining back their time, sanity, and freedom. How did you come up with the concept and then develop your system of “3 Laws and 9 Levers?”
After coaching hundreds of custom home builders, I started to see repeating patterns — not just in the problems they faced, but in the way high-performing companies overcame them. I realized that every successful builder had three things working in harmony: their marketing and positioning (The Magnet), their team and structure (The Machine), and their systems and execution (The Method). Those became the “3 Laws.” From there, I broke each law down into three actionable “Levers” — the tools a builder can actually pull to create measurable change. It evolved organically from years of real-world experience, not theory. My goal was to give builders a clear, repeatable framework to scale past $20M while reclaiming their time, sanity, and profits.
What were some ideas that were important for you to share in this book?
One of the most important ideas is that scaling a business isn’t just about more revenue — it’s about more freedom. Builders don’t need another spreadsheet or tactic; they need clarity, leadership, and alignment. I wanted to show that the chaos most owners experience isn’t personal failure — it’s structural. When you understand the 3 Laws, you stop reacting to problems and start engineering results. I also wanted to weave in the human side — the burnout, the family sacrifice, the loneliness of leadership — and remind readers that the real goal is to build a business that serves your life, not consumes it.
What is one thing that you hope readers take away from The Magnet, The Method, and The Machine?
That scaling doesn’t have to cost you everything. You can build what you want, where you want, with who you want — if you’re willing to slow down long enough to build it on purpose. My hope is that every reader walks away not just with a playbook for growth, but with permission to lead differently — to lead from clarity instead of chaos.
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They hustle for leads, drown in details, and spend every day putting out fires.
They run an adult daycare instead of a business.
On paper, they look successful — trucks on the road, projects underway, revenue hitting $3M, $6M, even $10M+. But peel back the curtain, and you’ll see the reality:
They haven’t built a business. They’ve built an expensive prison with a fancy logo.
They’re the first one in, the last one out, and the bottleneck in every single decision.
Sound familiar?
It doesn’t have to stay that way.
In The Magnet, The Method, and The Machine, bestselling author and ICF Certified builder’s coach Rodric Lenhart pulls back the curtain on what it really takes to scale a custom homebuilding company to $20M+ while gaining back your time, sanity, and freedom.
This isn’t about hacks, spreadsheets, or another piece of software that sits unused on your team’s laptops.
It’s about building a company that works without you — by applying the 3 Laws and 9 Levers that have transformed builders from Vancouver to Miami.
Inside you’ll learn how to:
Attract premium clients on demand so you never waste time on tire-kickers again.
Build a team you trust to run projects without you so you can finally step out of the day-to-day chaos.
Install systems that drive profit and predictability so growth feels controlled, not overwhelming.
Position yourself as the authority in your market so clients chase you instead of the other way around.
Scale revenue while gaining freedom so your business supports your life – what you wanted when you started this thing in the first place…
These frameworks aren’t theory. They’re battle-tested with real builders who’ve scaled beyond what they thought possible.
The Magnet, The Method and The Machine
When I closed this book, I felt like I had just stepped out of a tough but eye-opening workshop. Author Rodric Lenhart sets out a clear roadmap for builders who want to escape the trap of being tied to every phone call, every client, every crisis. He calls it the three laws and nine levers, and it’s all about moving from an operator who scrambles to put out fires into a real owner who builds a company that runs on systems, structure, and strategy. The framework weaves through marketing, leadership, culture, and execution. Along the way, he shares blunt stories of burnout, chaos, and finally breaking free into a business that grows without devouring your life.
I found the author’s writing to be sharp, direct, and very down-to-earth. He makes his points with a mix of personal confession and practical advice, which makes the lessons stick. The metaphors, like being a lighthouse instead of a flashlight, or running a prison instead of a business, landed hard. At times, I felt like he was in the room, calling out excuses I’ve made myself. I was surprised by how blunt he could be, but then I’d stop and realize he was right. The book cuts through fluff, and that’s refreshing in a genre where too many authors hide behind buzzwords and theory.
Emotionally, I kept bouncing between frustration and relief. Frustration, because I recognized myself in the builder stuck in the mud, doing too much, chasing every lead, and losing freedom in the process. Relief, because Lenhart shows that it doesn’t have to stay that way. He gives real steps to take, like filtering clients, building a lead engine, and letting go of control so others can step up. His stories of transformation from other builders felt genuine and gave me hope. More than once, I thought, “I could actually do this.” That spark of possibility is rare in business books, and it’s what kept me hooked.
I’d recommend this book to custom homebuilders who feel trapped in their own success. It’s not for someone looking for motivational fluff or a quick fix. It’s for the owner who knows they’re carrying too much and wants a way out. If you’ve ever felt like your company owns you instead of the other way around, this book will hit close to home. And if you’re ready to make changes, it will give you a straight path forward.
Pages: 145 | ASIN : B0FPPYLY1D
LITERARY TITAN 