There are many ways a business venture can go wrong. Starting a business of your own requires much more than an idea and a dream to make it happen. Without thorough plans and the drive to follow through with each and every step, a business is bound for failure. Setting out to head up a successful business requires an entire set of steps many of us may never realize. From making sure you have a product that is both desirable and marketable to ensuring you have room for your business to grow and thrive, there is a lot to consider.

The Entrepreneurial Guide: The Key Principles of Building and Growing Your Business, by Dr. Srikanth Gaddam, is a concise handbook that brings together all the tips and reminders any entrepreneur would need. Gaddam answers every possible question one could have when initializing the steps to start a business. The author has gone to great lengths to address the specifics of planning, maintaining motivation, and examining risks. While all of the ins and and outs of starting a business can seem overwhelming, Gaddam has managed to make the steps readable, easily digestible, and tremendously helpful.

I appreciated the overall tone of Gaddam’s book–it’s a wonderfully positive one. Cover to cover, the author breaks down otherwise difficult concepts into segments readers can easily grasp. In addition, the focus on the entrepreneur and his/her role is a significant one. Gaddam succeeds in building up the budding business owner’s self-esteem and, possibly, stands as his/her first cheerleader.

One of the most important and powerful aspects of Gaddam’s writing is the emphasis placed on aligning one’s vision with others involved in the venture to create a truly successful business. I have seen many small businesses go under due to differences between stakeholders–there were just too many minds moving in too many different directions. Gaddam not only emphasizes the importance of a shared vision, he also provides readers with specific instructions and advice on how to do so.

The Entrepreneurial Guide: The Key Principles of Building and Growing Your Business is a succinct but powerful guide to building a business and realizing dreams. This book will serve as an important resource for anyone researching ways to build a profitable business from the ground up. I highly recommend this read to anyone still sitting on an idea, wondering if they have what it takes to make it.

Pages: 143 | ASIN: B08XTGMLWT