Think Like A Kind Spider

Rachel Klaver Author Interview

What inspired you to write this informative web marketing book, Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses?

I’ve worked with hundreds of small businesses and wanted to give as many people as possible a low cost, accessible map to help their business.

The book started as a full day training event I still run called “MAP IT” where I take small business owners through a marketing action plan.

Over the course of this I developed the analogy of “think like a kind spider” and it grew from there.

I appreciated the frank nature with which you told your story and shared some of the mistakes you made. What was the hardest thing for you to write about?

I am more used to it now but writing about my own failure especially when it came to growing then shrinking our team was tough.

First – we had to let people go and that still smarts. I still feel sad about that.

Second – there’s always a fear that people will judge you on your failings and I had to push through that to tell the best story – what we found on the other side of that.

What were some ideas that were important for you to share in this book?

  1. Trust is the most important marketing weapon
  2. Really knowing your values changes everything
  3. You need to build out the right ‘sticky content web’ for you and then trust the process and be patient. ( there is that trust word again!)

What is one piece of advice you wish someone had given you when you were starting out in the business world?

Price right from the start as if you’ll one day hire someone to do the same work. Pricing structure and profitability can make or break your business as you grow.

Author Links: GoodReads | Twitter | Facebook | Website

BE A SPIDER, BUILD A WEB walks you through how to build out a sticky content web that attracts, retains, and converts visitors into paying customers.
You’ll learn:
Why you need a trust bridge
How to identify your content anchors
How to narrow your message
How to create a content plan
Why you need different types of content
How to build your own content web
And you’ll experience growth, more sales, and success as you learn and apply the framework to your small business.
About the Author
For over ten years Rachel Klaver has worked with small business owners on their marketing, with a specific interest in content marketing strategy. As a small business owner, often low on time, and with a distinct aversion to admin, Rachel loves helping other small businesses catch the marketing bug. Her insights and personality shine through her weekly podcast MAP IT Marketing, her weekly column in Stuff and her content on any platform they let her have an account!

About Literary Titan

The Literary Titan is an organization of professional editors, writers, and professors that have a passion for the written word. We review fiction and non-fiction books in many different genres, as well as conduct author interviews, and recognize talented authors with our Literary Book Award. We are privileged to work with so many creative authors around the globe.

Posted on January 19, 2023, in Interviews and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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