DJ’s Mean Business, by Amani Roberts, is an interesting and informative read from a DJ’s perspective about leading a successful life. In this eye-opening book, Amani Roberts, aka DJ AmRo, talks about his experiences as a DJ, a Professor, and a businessman. He shares the ups and downs he learned in these professions in this practical book to help readers become successful entrepreneurs.

Roberts’ writing style is conversational and caring. He uses simple and direct language that guides the reader through the topic he is covering. The arrangement of the chapters outlines the different time slots as if he is DJing from the start of a program until it is wrapped up. Readers will appreciate the short and concise chapters as the author gets right to the point. The first thing that Robert covers is how to introduce yourself in a manner that gives you credibility and authority. First impressions do matter when you are an entrepreneur. Once that first meeting is over, the next step is to build a rapport and make sure what you are selling is in demand. Here the author uses examples from successful businesses to support the tried and true strategies he teaches.

Readers will appreciate his candid writing and how he uses his own life situations as examples, making for a more authentic read. Whether DJing, teaching or focusing on his brand, Roberts interchangeably uses these venues to provide important lessons about business to the readers. Topics such as branding, marketing tips, and staying focused are a few topics discussed in this book that I found helpful.

DJ’s Mean Business: One Night Behind the Turntables Can Spin Your Company’s Success is an unconventional business planning book on how to be a successful entrepreneur. It is just as entertaining as it is informative. The information provided will be beneficial to those looking for tips on how to start a business or revamp their current business.

Pages: 154 | ASIN : B084KW9HLM