This book is for anyone who aspires to establish a distinct presence with long-term product consumers. The Agile Brand: Brand Creating Authentic Relationships Between Companies and Consumers gives you a deeper understanding of the consumer, sales, and marketing sector. Divided into three parts, the author starts the book by highlighting the basics of brands. Simple questions like what branding is, why we do branding and what makes a brand successful are lucidly answered to the satisfaction of any new comer to the field.
One of the many things I learned from this book includes the need to have your audience understand how your brand is pronounced. People tend to obliviously mispronounce some names. The author made a table with some brands like IKEA, Adidas Hermes, and Porsche. He noted how a majority mispronounce the names and listed the correct pronunciation. He emphasized that having consumers mispronounce your brand may have them misunderstand the attributes of your company.
Your brand is more than your logo, Greg Kihlstrom says. He goes on to advise those who are new to branding. The author mentions the use of social media and digital advertisement tools and how important it is for the brand to build a solid bond with the target audience. On making a brand successful, the writer lists three easy methods to determine the success of a brand. Substance, focus, and relevance are the basic methods of evaluating how good or bad a brand is.
The book is filled with nuggets of wisdom. If you want to build a brand that will leave an impact and paint a permanent picture in the consumer’s mind, then you need this book. The Agile Brand provides great learning material for marketing students, with notes written by the author coming in handy at some point in their career.
While reading through this book I felt as if I was in a classroom with a competent teacher you are begging to glean wisdom from. The book is truly educational. Brand-pushers will definitely find the text in this publication useful and will apply the lessons learned in their daily businesses. What I really enjoyed about this book was that it was concise. Many books of in this field will happily fill you with fluff details, but Greg Kihlstrom keeps his focus and gets to the point.
One thing that stood out from this book is the author’s need to mention real companies when expounding. Companies like Dominos, Starbucks, and Lowes Foods are given as examples when talking about changing the messaging while still maintaining success rates. Greg Kihlstrom clearly explains why the said brands changed their slogans at some point, and how it worked for them. Here the author enables the reader to understand that there is no loss in changing slogans, as long as your packaging as a brand is up to standard.
Be sure to grab a copy of this book, as there is so much you will learn. The book is especially recommended to newbies in the branding and marketing industry, as it will help you grasp the basic concepts of advertisement in the modern world.
Pages: 186 | ASIN: B07CV4M8WH
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Dance with the Devils starts with a gruesome murder which sets of a series of events that brings detective Nate Burns out of retirement. What did you want to be different about this novel from your other murder mystery works?
Nate has been medically retired from the department and has not adjusted well to the forced inactivity. I wanted the murders to be complex enough that they would serve as an enticement to get Nate off the couch, so to speak. The gruesomeness of the killings is evidence of the mindset of the killer, which is the reason for Nate decides to become involved. The staging of the bodies, as there is more than one killing, also becomes an attractant for Nate.
I thought you did a fantastic job with the setting and descriptions. How do you balance story telling with setting and character development?
The initial setting was determined by previous novels and Las Vegas is where Nate’s friend Jack resides. It is also the money source as an investigation as I describe would require funding in large amounts of money. There had to be a tie in there. The other locations were chosen for various reasons, the last one in Ohio is the hometown of the narrator of my books for audio. I wanted to give him a nod of “thanks.”
Character development is the most important part of the writing process for me. With interesting and engaging characters a story can be set in a shoebox. Every character I include in the story has a developed backstory and the possibility of a continuing story, if need be. More than one of my minor characters have grown into larger roles, and continued in the next book in the series.
I felt like Gabe Monet was one character that had to grow on me, and continued to develop throughout the novel. What was the inspiration for that character?
Gabe was the personification of the story. She is another version of Nate, she, like him is the overachiever with baggage. Where Nate uses his surliness to distance people, Gabe uses her outlandish behavior and sexuality. Readers of the series will remember Nate has an attraction to women like Gabe, and I also wanted her to serve as a temptation to him. She develops and with Nate’s help can depend more on her abilities as a detective and therefor lower her defensive actions. I wanted Gabe to be Nate’s reflection and I think I accomplished that
It seems like this book leaves the door open for a follow up novel. Will there be another story in this series?
Oh, most certainly. Dance with the Devils is the third book in the Nate and Clare series. Much is happening to the characters in the stories. Nate is struggling to find new direction. Clare (his wife) is finishing law school. The older daughter Lizzie is graduating high school with the stated desire to follow her dad into law enforcement. The Las Vegas side of the team has Jack growing bored with what he does. His wife Terri is not doing well after being shot. Jack’s friend and bodyguard “Snake” is still in a coma and “Gunny” is growing restless. There are many more stories yet to be told.
The murder was brutal. The scene resembled a slaughterhouse. “We need Nate Burns,” Jack Mill said and set about getting the medically retired detective to Vegas. Such a simple request will lead Nate not only on a manhunt across the country but also back in time thirty years where he will struggle to understand the implications of the Cold War.
Book three, in the Nate and Clare series, finds Nate trying to come to terms with being medically retired from the department. Unsure who he is any longer, he hesitates to accept the challenge. For the first time, he afraid he might fail.
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Change is important for progress. Change ensures that the business environment stays fresh. It puts the organization on a viable path to success. It breaks monotony.
Craig Borysowich covers a variety of business processes that are required to introduce and manage change. This book will arm the reader with the necessary skills to ensure they can effectively and successfully effect change in the organization. This book covers a range of business related issues and factors that lead to the ease and improvement of performance in the business environment.
Whether one is instrumental in the introduction of change or merely a supporter, they need to understand the unintended consequences of change. There is need to understand how to handle situations that could arise from the change and how to deal with the aftermath. Utilizing the tools found within this book will raise the chances of success for a change agent.
The Better Practices Guide to Change is filled with useful samples, examples, and templates that are directly applicable to the business environment.
The author does a good job of delivering the content in an understandable manner. The outline encourages better perusing of the material. The format is efficient and does not distract the reader from the subject at hand. The worst thing about books in this genre is where the author gets braggy and condescending. The author does not commit that faux pas. He gives advice in a manner that leaves the reader feeling knowledgeable, smarter, and not stupid for not having known prior to reading.
Everything from the format to the material is deeply researched. One can tell that there is experience. The author does not try to aggressively force his ideas onto the reader but rather imparts knowledge for the taking at the reader’s discretion.
The subject has been exhaustively explained. All six sections cover different aspects of change in a way that leaves all questions answered. This book is like an elderly mentor. The author holds the reader’s hand through the sections, explaining each point and frequently pausing to check that they have understood. After reading this book, one will feel like they have just encountered their mentor through real world training.
This book takes on a very serious tone. It may at times feel more like a textbook than a guide. However, this is not a deterrent to the delivery. One will still get the message.
Craig has created a great reference guide. Often people who are responsible for the change process might have doubts about the change itself or doubt which route taken to achieve it. This book will help them review and revise if possible. It will affirm which plan is the correct one and therefore refresh one’s faith in the change. Change does not have to be a big scary ogre, and Craig ensures it is not.
Pages: 390 | ASIN: B078T1GW89
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I Spy With My Little Eye: A journey through the moral landscape of Britain, written by Linnea Mills, is a novel written in an attempt to understand the morals, norms and values held by Britain’s current society. It is based around the seven deadly sins and seven heavenly virtues and uses these ideas as metaphors for the current issues present in society. There is a combination of statistics, quotes and recent topics to illustrate the consequences of economic divides, celebrity status, money, power and greed. It will leave you wondering- what is your interpretation of wealth, happiness and success?
I Spy With My Little Eye is a masterpiece that analyses and discusses our changing behaviours as a society. Prepare to reconsider your personal views and be confronted with statistics and studies that prove just how much of our lives are shaped by media, “celebrities” and power.
It challenges the norms held by today’s social standards and instead encourages the reader to consider whether the behaviour we partake in is a reflection of our true intentions and beliefs or are we just following the crowd mentality. It also pushes you to contemplate whether your behaviours actually contribute to any form of personal or societal gain. At times I felt as though I could see the world in a new light, especially reading alarming studies about what children aspire to be or the implications of the celebrity phenomenon on our culture and identity.
Even though the chapter titles are based around Christian values, the author stresses that this is not a religious book and instead uses these sins and virtues to simply reference problems in Britain’s society- with a cheeky nod to our internal moral compasses. At what point does wealth become an addiction as opposed to a simple goal? And is it moulded by society or what truly makes you happy?
One of my favourite chapters was one that discussed Envy. With social media being such an integral part of most people’s lives, it was interesting to see the comparative statistics of happiness between those who continued to use the social media platforms or compared to those who gave them up. It also discusses trolls, consequences of online abuse and the implementations of social media on politics.
I was impressed at the depth of knowledge presented in the book as well as the sourced quotes and studies. The staggering statistics are mind-boggling and emphasise the manipulation of greed in positions of power. Linnea Mills also uses current events and trends to strengthen her arguments further and increase the validity of her ideas.
I would recommend this book to anyone and everyone! It a perfect balance of social issues, philosophy and facts, combined to create a piece of literature that challenges your belief on what makes you innately happy.
Pages: 145 | ASIN: B077PLR3FK
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A Billionaire Secret Baby Romance With a Hint of BDSM.
Natalie could be proud of herself. She had achieved her entrepreneurial dream of running her own Baking company.
But soon she will discover that the only ones who run this world of business are men with power and money!
To escape her worries about her business she starts exploring her hidden sexual fantasies….but little does she know that the Billionaire linked to her problems could be the remedy to them….after a few orgasms…worries always go away.
“F*ck. Your smell- I wonder if you taste like peanut butter… You’re going to stay with me, and at the end of the night I promise you- I’ll find out just how delicious you are.”
Get yourself a copy today!
(No cliffhanger, Happy Ever after 30k words Standalone Steamy Romance book for you)
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Secretary of State and State Librarian Recommended children book ” Save That Penny For A Sunny Day”, educates, inspires and introduces youth to understanding entrepreneurship, finances, and budgeting to promote financially healthy youth for generations to come.
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Evolve Like A Butterfly – A Metamorphic Approach to Leadership by Mayur Ramgir covers a broad spectrum of areas relevant to the task of a leader. Supported by illustrations and quotes, advice is given on risk taking, adapting to change, accepting feedback and good communication. It also looks at the conditions in which innovation, incubation and prototyping can occur. Ramgir reveals the secrets to motivating others whilst continuing on a path of self-development, and shares tips on creating a legacy through leadership succession.
The book can be read cover to cover or dipped into as a reference guide for specific advice.
The author engages the reader with a warm and welcoming tone from the start. He then describes his mother’s own leadership journey and invites us to consider the definition of a leader before we move on to more complex considerations. It is a useful resource for anyone starting out in leadership or those wishing to transition to a more ethical approach.
The butterfly metaphor is used initially to good effect, although it is not evenly referenced throughout, it is revived at later points and thus not lost entirely.
Hidden in the book are useful nuggets of advice which may not be found in your average book on leadership in business from a mainstream perspective. Ramgir emphasizes the importance of remaining connected empathetically to the work force so that there is less chance that this bond is severed in times of change or difficulty. He also looks at what areas of self development might be needed for a good leader; and points out how important it is to learn from one’s own failures whilst forging an individual path.
The author suggests that ‘character’ is vital in order to lead an organisation or team through crises and adversity. However, he does not really flesh out what he means by the term which readers may understand in slightly different ways, in particular across cultural divides. Perhaps ‘tenacity’ or ‘staying power’ would be suitable descriptors of the qualities he intends to present.
Ramgir does not shy away from offering solutions to challenging issues such as the potential pitfalls of moving from being a member of a peer group to leading those peers; or managing the ups and downs of different points in the business cycle and consideration of the timing of risk taking.
While some sections seem to repeat themes such as communication and motivation, the additional detail reiterates the importance of these key skills in different contexts.
This is a useful reader for students and established leaders in business as well as those concerned with social good; it is relevant across the private, third and public sectors.
This book is an inspiring read and goes far in providing sound advice to current and emerging leaders. It is a recommended read for anyone passionate about safeguarding the future of the organisation and people with whom they work.
Pages: 250 | ISBN: 154428585X
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This novel is set in present day Dallas, Texas. It follows several characters dealing with a wide range of conflicts, all of which are expertly presented and developed. The story opens with Howard in a panic, leaving the reader to wonder what shady deal has gone wrong. Then, we get to meet Billy, the secretly homosexual Councilman and his crush. Quickly, Billy becomes desperate to keep his night life a secret and has to deal with some mean, motivated men to keep it that way. He calls Howard, lies about the situation, and the two try to deal with it while both playing their cards very close to their chests. When money gets involved, things go awry, the two men scramble even more to clean up their tracks.
This novel is supremely written, and the dramatic irony is set up perfectly. The reader is given just enough information about each of the characters to understand how much trouble they are actually causing for themselves. The pages turn quickly, and the reader can’t help but wait for all of the paths to cross. When they do, the action picks up, and the characters struggle to deal with the consequences.
Where this novel really shines is in the development of its characters. Lynch has crafted a diverse group of individuals, and each of them has an agenda that is logical and meaningful. Allison and her dream of becoming a lawyer while trying to support her brother and his ill son was one of the most gripping plots of the story. She makes a couple of decisions that may not seem logical to readers, but the decisions fit when someone is put into an illogical situation, as she is.
The pacing of the novel is superb, as well. Every chapter holds a new twist to the story, or a new goal for the characters to accomplish, and there is little downtime between the events. Readers will be excited to see how the characters react to each other, how they make their decisions, and how those decisions factor into the big picture.
If there was one downfall for the novel, it is that it can be a little predictable. This is difficult to judge, though. If one were to read and just enjoy, then the story carries itself very well through the pages. However, if one pauses and considers the events and the characters, it becomes quite easy to see what is going to happen in the following pages. No spoilers here, though.
Overall, the story is great. It is a fun, fast-paced read full of action, suspense, and angry people in Texas. The plot is twisting, logical, and exciting. The characters are believable, regular people, and any reader will quickly care about some of them, and hate the others. I hope that Mr. Lynch continues to write and publish his works, because he has done well in this attempt.
Pages: 352 | ASIN: B01G2IGCJ6
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