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How To Be Your BADASS Self

How To Be Your BADASS Self: A Guide to Using Your Inner Energy for Brand Success by [Annie Koshy]

How to be your Badass Self by Annie Koshy speaks about personal branding and steps on how to make use of her advice. She begins by outlining the reasons why personal branding is important backed by a good understanding of one’s worth, talent and values. She emphasizes the importance of communication, consistency and community. She notes that the thoughts others have of us will be dependent on the thoughts we have of ourselves. We need to know our strengths, pursue opportunities for growth in the areas where we are weak and continue to use our very specific expertise to help others. In doing so, one is able to create a brand identity that will resonate with the desired clients.

Annie Koshy delivers a well thought out and intuitive plan for personal success and branding with an easy to read practical guidebook. This book is useful for individuals as well as entrepreneurs, especially if they are just starting out. It is not overly stuffed with personal stories or too many research statistics that might be difficult to understand. The author does draw on references with her personal clients with strategies that worked for them and why. It is a pragmatic and accessible read for a beginners in the branding space. Each chapter has a set of key takeaways so that the reader can have a summarized reference and use it for review.

The title might suggest that it is more of a morale boost or some type of packaged bad-assery but it is a lot more sober and strategic. As the author notes, the book will only be useful if the advice given is applied. It is a process and can be a lengthy one, because it involves even as small a detail as what color best represents your ideals. Social media is very trendy recently and there is also a chapter that speaks about how to use it in branding. One other notable and useful chapter is “Making failures your success.” This is the type of information that can be useful for anyone, even those who are not necessarily building a public brand.

Pages: 151 | ASIN: B08H3HP4VD

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