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Practical Advice Based on Experience

Annie Koshy
Annie Koshy Author Interview

How To Be Your BADASS Self is an easy to read guide that helps readers build a successful brand. Why was this an important book for you to write?

I wish I had a book like this when I was starting my branding journey. Had I a guide like this, it would have cut down the time I needed to get my brand and personal message up and running. Each step in the book has been included because I have personally experienced or worked through that process.

Whether someone is a new entrepreneur, or someone who is finding it challenging moving into a digital world, this book offers practical advice based on experience.

What do you feel is a common misconception people have about branding and success?

Personal branding is often underrated, overlooked or haphazardly done. Consistent and persistent personal branding is about writing down a plan and putting actionable steps to getting it done.

What do you hope is one thing readers take away from your book?

I think one of the most valuable tips I mention in the book is the need to fail in order to succeed. That true success only happens if you have the courage to take that first step to move forward. It may not always look perfect, but you have made progress and that is moving in the right direction!

What is your professional experience and how has it informed this book?

This book is completely based on professional and personal experience. For someone who was not a brand or very well known when I started my journey, the living proof that I’m now a recognized brand is something that is proof that what I say actually works.

Author Links: Facebook | Instagram | Website

Are you struggling with branding yourself professionally, in order to achieve your dreams and goals? Is your purpose unclear? Then you need How to Be Your Badass Self: A Guide to Using Your Inner Energy for Brand Success! Annie Koshy lays out the steps to turn your mindset and focus to building your brand and growing your business or career.
Start by tackling your mindset and growing your understanding of what you have to offer, as a brand and as a professional. Annie walks you through the process, giving you stories from her personal journey in the world of media and marketing. Get the tools you need to determine your strengths, create a call to action, and build relationships with your clients.
Each stage of building a brand is covered in How to Be Your Badass Self. Annie does not leave anything out, from your thoughts to your habits, and everything that contributes to the energy related to your brand. Once she guides you through the process of building a brand, Annie shares the pitfalls to avoid. By the end of How to Be Your Badass Self: A Guide to Using Your Inner Energy for Brand Success, you will be inspired to be your own badass self!

How To Be Your BADASS Self

How To Be Your BADASS Self: A Guide to Using Your Inner Energy for Brand Success by [Annie Koshy]

How to be your Badass Self by Annie Koshy speaks about personal branding and steps on how to make use of her advice. She begins by outlining the reasons why personal branding is important backed by a good understanding of one’s worth, talent and values. She emphasizes the importance of communication, consistency and community. She notes that the thoughts others have of us will be dependent on the thoughts we have of ourselves. We need to know our strengths, pursue opportunities for growth in the areas where we are weak and continue to use our very specific expertise to help others. In doing so, one is able to create a brand identity that will resonate with the desired clients.

Annie Koshy delivers a well thought out and intuitive plan for personal success and branding with an easy to read practical guidebook. This book is useful for individuals as well as entrepreneurs, especially if they are just starting out. It is not overly stuffed with personal stories or too many research statistics that might be difficult to understand. The author does draw on references with her personal clients with strategies that worked for them and why. It is a pragmatic and accessible read for a beginners in the branding space. Each chapter has a set of key takeaways so that the reader can have a summarized reference and use it for review.

The title might suggest that it is more of a morale boost or some type of packaged bad-assery but it is a lot more sober and strategic. As the author notes, the book will only be useful if the advice given is applied. It is a process and can be a lengthy one, because it involves even as small a detail as what color best represents your ideals. Social media is very trendy recently and there is also a chapter that speaks about how to use it in branding. One other notable and useful chapter is “Making failures your success.” This is the type of information that can be useful for anyone, even those who are not necessarily building a public brand.

Pages: 151 | ASIN: B08H3HP4VD

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