In Funnel Theory: How To Build an Online Sales Machine, author Jonathon Kendall shares with the reader steps to help you grow your business at terrific levels. The author s well versed in entrepreneurship and related topics and exhaustively covers every aspect of a business. In his book, Kendall aims to enlighten beginners on running a successful business and growing an empire. The author discusses in-depth the funnel theory and how it has helped entrepreneurs in their entrepreneurship journey. I like how the author introduces the subject of funnel theory and breaks it down for rookies.

One of the most remarkable features of the author is how he disseminates information. Kendall is smooth and thorough. The terms used in the book are easy to comprehend, and effort was placed on expounding heavy jargon and technical words. As a result, this educational book virtually exposes you to a different side of entrepreneurship and tries unexplored areas the same.

The author starts by explaining his funnel theory and writes about how to boost sales. In entrepreneurship, sales funnels is the term used to refer to the path customers take when buying goods or products. The author smoothly illustrates sales funnels excellently, giving one the impression of being in a business class.

Kendall brings the human element to his writing by incorporating his personal journey. The author writes of his beginnings and keeps the reader engrossed by discussing the extensive steps he took and the rewards he got. I appreciate the author for being honest. He bases his conclusions on real-life experiences and gives readers the confidence they need when setting up a business. Apart from being blunt and open to the reader, one can tell that the author is sincere in his quest to enlighten the masses on the Funnel Theory and that he profoundly values entrepreneurship.

Funnel Theory: How To Build an Online Sales Machine is an eye-opening read. The book is short, but the information shared by the author is invaluable. For example, how is your website set up? Are you active on social media? How do your products compare to your competitors? Are you customer-oriented? How do you improve our presence online? Kendall answers these and many other questions in his book.

Pages: 162 | ISBN : 979-8-9859946-0-5