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Creating Better Marketing Strategies
Marketing Iceberg: Psychology of the Subconscious Mind in Marketing is a comprehensive exploration of modern marketing strategies with a unique focus on the intersection of psychology, technology, and consumer behavior. Why was this an important book for you to write?
I wanted to write Marketing Iceberg because I was really curious about how people think and make choices when they buy things. I noticed that a lot of times, what we decide to buy isn’t just because of what we see or hear about the product. It’s also about how we feel deep down, without even realizing it! So, I thought it would be super interesting to explore how understanding people’s feelings and thoughts can help in creating better marketing strategies.
How much and what kind of research did you undertake for this book, and how much time did it take to put it all together?
To make sure this book had lots of cool and useful information, I did a lot of homework. I read books, talked to smart people who know a lot about buying and selling and looked at real-life examples of how companies talk to their customers. I wanted to gather as many stories and facts as I could to help explain my ideas. This took me about two years, but it was worth it because I learned so much and got to share it in the book!
What were some ideas that were important for you to share in this book?
There were a few big ideas I really wanted to share with everyone:
The Marketing Iceberg Idea: Just like an iceberg has most of its size hidden under the water, the most important parts of marketing are the ones we can’t see because they’re all about what’s going on in our minds.
Stories Matter: I talked about how the stories companies tell us about their products can make us feel connected to them because of our emotions and what we care about.
Being Nice and Fair: It’s super important for companies to be honest and careful with the information they learn about us. They should use it to make things better for us, not just to make more money.
When considering data mining and individual privacy, what constitutes the greatest ethical challenge in the realm of marketing?
When companies collect information about what we like and do, they need to be very careful and respectful. The hardest part is making sure they use this information in a way that helps us without making us feel uncomfortable or taking advantage of our privacy. In the book, I talk about how companies can do this in a good way, by always thinking about what’s best for their customers.
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Our discussion will start with the mind, specifically its unconscious domains which have long perplexed researchers. This handbook will delve into how our understanding of the unconscious has morphed and expanded, from Sigmund Freud’s 20th Century work in psychoanalysis, to its integration with business and marketing at the turn of the century. We will then shift our focus to psychographic segmentation, and examine how this type of targeting enables firms to better understand the unconscious, and its impacts on our lifestyle and behaviour. After a brief overview of artificial intelligence, we will segue to a larger discussion about business analytics or advanced analytics, which has created untold opportunities in many industries, including marketing. This focus on data mining provides marketers with deep insights about our thoughts, enabling them to influence our behaviour in profound ways. We will then look into the value of traditional marketing activities and how the data mining activities become valuable inputs into the creation of truly impactful identities and messaging. We will conclude our discussion by highlighting some of big data’s ethical and privacy implications.
Marketing Iceberg: Psychology of the Subconscious Mind in Marketing
Marketing Iceberg: Psychology of the Subconscious Mind in Marketing by Farhad MK is an insightful and comprehensive exploration of modern marketing strategies, with a unique focus on the intersection of psychology, technology, and consumer behavior.
The author’s writing style is both informative and engaging, making complex topics accessible to a broad audience. Farhad MK masterfully blends academic theories with practical applications, creating a narrative that is both educational and thought-provoking. One of the book’s strengths is its thorough analysis of the unconscious mind’s role in consumer behavior, a topic often overlooked in traditional marketing literature. Farhad MK delves into historical and contemporary perspectives, providing a nuanced understanding of how unconscious motivations drive consumer decisions. This approach is not only enlightening but also highly relevant in today’s data-driven marketing landscape.
The exploration of artificial intelligence and advanced analytics in marketing is another highlight. The author explains these complex topics in a clear, concise manner, illustrating how they are revolutionizing the field. This section is particularly beneficial for readers seeking to understand the latest technological advancements and their implications in marketing. Farhad MK also addresses the ethical dimensions of modern marketing practices, particularly in the context of big data and privacy concerns, encouraging readers to consider the broader impact of marketing strategies on society.
Marketing Iceberg is an invaluable resource for anyone interested in the evolving world of marketing. It offers a balanced view, combining theoretical depth with practical insights. This book is particularly useful for marketing professionals, students, and anyone keen on understanding the psychological underpinnings of consumer behavior in the digital age. Farhad MK’s engaging writing style and comprehensive approach make this book a must-read in the field of marketing.
Pages: 76 | ASIN : B08QDMF2BW
LITERARY TITAN 