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The Harder I Fall, The Higher I Bounce

The Harder I Fall, The Higher I Bounce written by entrepreneur Max James follows the author on a farm in West Tennessee. The author writes about his background, family, life when young, and his relationship with his father, among others. Reading the first and subsequent chapters give one a nostalgic feeling. Max James’ story is simple yet fascinating. As a young kid, one can read his dreams and aspirations in life.

The author documents his journey from when he was young, how he found himself, his goals, failures, relationships, professional life, and everything in between. The stories are pleasingly told, with the author uncovering crucial stages of his life and what he learned from every path he took. As a reader, you get to connect with Max James and even momentarily live his life. The words he shares, the happy and dark moments, and all the adventures he captures are heartwarming.

Reading this book is not only exciting but also eye-opening. As a reader, you are introduced to a new world where the author openly highlights societal issues and the purpose humans have. You get enlightened about subjects like education, policies, governments and policy-making, family, and careers, and form a positive mentality even when things become rough. One thing I loved about Max James is his honesty.

I enjoyed reading about life in the fields and wished for more content from the author. The most significant element in Max James’ writing is that he makes you feel like you are present when narrating. I also enjoyed stories about his experience at Stanford and how his life has been gradually switching. There are multiple nuggets of wisdom and saying that I found to be profound in the book.

The humor incorporated in the author’s writing is one of the many features that make Max James an exceptional author. You will enjoy several light moments and take life lessons simultaneously. This book is an excellent self-help book that will help you advance in your life. Through the wisdom shared by Max James, you are assured of breaking every hindrance that comes in your way to success. You will get a clear picture of business life, and make better financial choices.

Pages: 294 | ASIN : B09D352KWT

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Marketing = Customers + Heart

Marketing = Customers + Heart is a business, sales, and marketing reference book with comprehensive discussions and analysis on marketing, creativity, and growing a business. Authors Judy & Erik Celmins have a laid-out step-by-step marketing guide. In addition, there are pointers in every chapter that are valuable for both experienced entrepreneurs and beginners.

This informative book is every marketing novice’s dream. Judy & Eriks Celmins are generous with the definitions and demonstrate the most complex of terms with ease.

Marketing requires one to be unique and also acquire exceptional skills. Judy & Eriks Celmins laid down all the necessary skills needed and how one can strategize while marketing. I am fascinated by how uncomplicated the authors make marketing appear. The methods shared in the book are easily applicable and do not need one to undergo formal training. Among the most crucial advice that the authors give is that one should learn their target market and make the business customer-oriented. With examples, Judy & Erik Celmins share what they believe will work and what does not work.

I applaud the authors for the language used in the book, as there is a great deal of terminology to learn. The fact that Judy & Erik Celmins used language that can be understood by those at entry-level is terrific. One goes through hundreds of lessons in just a few pages in the book. The brevity of the paragraphs was a superb concept. The authors write in a manner that makes readers understand the different sales and marketing skillsets required.

Readers can feel the author’s enthusiasm. They are not afraid to share their journey and the process, including the successes and failures that they learned from. Personal stories always add a special touch to the narration. Tales of their experiences in business, lessons learned in sales, marketing, interacting with customers, and the art of profit-making were exciting to follow.

Marketing = Customers + Heart is an educational book for readers interested in entrepreneurship and marketing. One of the biggest lessons in the book is that every move you make should have the customer at the center. The marketing decisions you make will define the direction your business takes.

Pages: 234 | ASIN : B09YXQW5C5

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Heartbreaker, by Thomas Duffy, is a dramatic story about a young woman, Amber Robertson. The book opens in Brooklyn on Amber’s 19th birthday. Her birthday is eventful as it is the first time she is arrested (for stealing). While in jail, she meets Missy, another young woman, who has been arrested for prostitution. As Amber and Missy talk, Amber decides that the life of an escort is as good as any other (and could help her earn some much needed money).

Amber starts her business with some online advertising as an independent escort. Unfortunately, she immediately draws the attention of a pimp, Pete. He starts making promises of protection for a cut of Amber’s money. Soon, her landlord, wants to evict her, so she starts renting motel rooms.

Unfortunately, she soon faces bigger problems. She’s kidnapped by one of her clients and starts a sordid love affair with another that eventually makes a sudden turn into something even more frightening.

As you can imagine, this book is complex and not necessarily a feel-good story. Heartbreaker’s protagonist, Amber, goes on a wild and weird anti-heroic arc right from the beginning of the story and the audience can see how those early misfortunes lead to an increasingly painful and tumultuous life. She initially presents as both hesitant and impulsive; constantly not sure about what she wants to do, but will then make a sudden and foolhardy decision.

As a reader, there is some sympathy for Amber. She ends up in pretty bad situations. Anytime things start to look as though they may improve for her, it only gets worse. Yet, she is also frustrating. Her impulsivity sometimes leads her into her worst outcomes. For example, late in the story she takes bold, rash action. Of course, I am avoiding sharing the ending here to prevent spoilers, so you will have to read for yourself to see how Amber’s story fully unfolds.

This story, in its own way, forces the reader to examine the evil that can hide in people. The evil, within the story is almost infectious, capable of spreading from person to person, evolving and mutating along the way as it collides with new lives, who act it out in their own unique way. Amber’s progression through the story seems to demonstrate her methods for confronting the evil in her past and present. It shows how she, like anyone, is capable of becoming somewhat immune to bad acts, bad people, and a bad life. Like so many people, she acts out what she has seen and experienced by replicating pain onto others.

This book is well-written, but I felt there were some issues with the pacing. At points the story seemed to drag out, such as during Amber’s interactions with Miguel and Jeffrey. I think these could have been shortened up a bit without losing any essential character development. Heartbreaker is written for mature, adult readers, who enjoy dramatic characters in intense and emotional situations.

Pages: 184 | ASIN: B017UZDW02

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Conversations with Eric

5 StarsSimon Leigh is your average, ordinary advertising sales rep, nothing like the “Mad Men” of legend. He’s a regular guy, the steady sort, very dependable. If he’d been a bit more ambitious, perhaps he wouldn’t have lost his job and his wife over the span of two months. Now living in a boarding house, with no job leads in sight, he feels like he’s lost everything. At least he still has his dog to talk to. Like most dogs, Eric’s conversational skills aren’t that great, but his voice comes through loud and clear. Simon needs to do something exciting. He needs to go chase tennis balls.

Opportunity knocks when Simon meets his new neighbor, Archie. He seems friendly, but there’s something not quite right about him. When Archie offers him the chance to make a lot of money doing something that’s not even remotely steady or dependable, let alone legal, it launches Simon into a bit more excitement than he bargained for. Simon blunders into a world of stolen cars, robbery, car chases, narrow getaways, murder, and corruption. Through it all, the only one he can trust is Eric.

If you enjoyed Guy Ritchie’s films Snatch, or Lock, Stock and Two Smoking Barrels, this is the book for you. Simon can’t catch a break for love or money, and his awkward, middle-class lifestyle could have never prepared him for a situation quite like this one. He is caught up in events both terrifying and absurd, and his old life is falling apart. Author Paul Casselle does a brilliant job with Simon’s character, playing his anxieties so perfectly that every reader will find something familiar there. Even when Simon attempts to do the right thing, his social ineptness, timing, and circumstance seem to work against him. Even Simon works against himself, sometimes acting against his own self-interest with hilariously cringe-worthy effects.

The supporting cast is also full of surprises. His other neighbor, Rebecca, seems like the candles-and-incense type, but like everyone in the book, she’s much more than she seems. She has a stronger stomach for violence than Simon, but for the most part, she could use some anger management courses. Archie bounces between a manic temper and everyone’s best buddy, hitting all points in between. His cohort Tommy Dragon looks like a tattooed gangster, but he’s got his own agenda. It’s clear why Simon prefers to confide in Eric than any of the “partners” involved in the scheme.

Conversations with Eric could easily be adapted as a screenplay for a successful film. It’s is the kind of crime comedy that is filled with both nail-biting tension and awkward, sometimes absurd humor. Of course, this is a crime novel and the author doesn’t shy away from the violence and bloodshed of this illegal enterprise. I highly recommend this for fans of British comedy or the type of cringe comedy found in American TV shows like Curb your Enthusiasm.

Pages: 353 | ASIN: B00XRMZPCG

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Interview: Thomas Claburn

Thomas Claburn

The Monster interviews Thomas Claburn, author of Oversight. We talk about the proliferation of overbearing advertisements, quack medical devices, and his decision to write for people instead of machines.

The world in Oversight is ‘hyper-commercial’, personalized advertisements are placed everywhere imaginable. What is the origin of this idea for you and how did it develop over time to fit in the story?

It’s hard to pin down a single source for the idea. Certainly the film version of Minority Report deserves some credit. But in my work as a journalist, I regularly cover Google and Facebook, both of which would like nothing better than to present you with the right ad at the right time. I’ve also written a number of stories about ad blocking and a surprising number of marketers would prefer that people not have the ability to skip, block, or otherwise avoid ads. In a sense, we’re already living in a hyper-commercial world, but we’ve become inured to it.

I started Oversight about seven years ago. There was no Google Glass back then and virtual reality was far more primitive and obscure. A few months ago, I decided that I should just finish the story and get it out there before reality leaves fiction behind.

Galvanic spectacles are on Dr. Mako’s body when he is found. I’ve never heard of them and it lead to interesting research and realization on my part. How did you find out about galvanic spectacles and why use it in your book?

I’ve written a number of articles about patents and patent lawsuits. In the course of searching about various patent-related topics, I came across the patent for Judah Moses’ galvanic spectacles at a website on medical antiques. I found them intriguing and ended up using them as the seed to get Oversight rolling.

Given the renewed emphasis on wearable technology throughout the media today, I’m glad I made that choice.

You use some programming terminology in the book. Do you have any experience in programming, and has that played into your writing at all?

I got into programming in high school back in the 1980s, when I learned a bit of BASIC. I eventually decided that I’d prefer to write for people rather than machines. I’m still not sure whether I made the right decision. And lately, I’ve been getting back into it, in part because the economics of writing are not what they used to be.

Sadly, the economics of apps are not really very different from books. I’ve coded several mobile apps, which can be found through my website,

I find that writing and programming complement each other. For me, they require very different states of mind and it’s nice to be able to switch between the two when one isn’t coming easily.

What is one thing that you hope your readers take away from Oversight when they are finished reading?

I hope Oversight is entertaining most of all. Time is precious and I’d like readers feel their time was well-spent. But I also hope it raises people’s awareness of how technology changes us and affects society, for good and bad. There’s a lot to be ambivalent about.

The ending of Oversight leaves the story open to a sequel. Do you have another book in the works?

That was not an oversight. I wanted to have the option to pursue a sequel, if the book attracts an audience. I’d like to take a deeper look at the consequences of an environment that’s both computerized and weaponized. But I’m also mulling whether to take a stab at the YA market with a fantastical adventure about a girl with ADD, her highly-organized sister, and a fading oil dynasty. And I have some short stories that I may issue as a collection. I expect I’ll decide how to prioritize my time once I get through the initial push to raise awareness of Oversight.

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