Blog Archives
Self-Publish & Succeed
Julie Broad’s Self-Publish & Succeed is a practical guide to creating a nonfiction book that actually connects with readers and has a shot at selling. What makes it work is that it’s not just a publishing manual. It’s a book about purpose, positioning, and audience. Broad keeps returning to one central idea: a useful book starts by serving the reader, not flattering the author. That ethos gives the whole thing a clear spine, and it’s why the advice feels grounded. As she puts it, “The book may be about you, but it’s not for you.”
The book is organized like a full publishing roadmap. Early chapters focus on finding the hook, defining the ideal reader, and pulling stronger stories out of lived experience. From there, Broad moves into structure, drafting, ghostwriting, and the mental blocks that keep people from finishing. Later sections shift into editing, cover design, interior formatting, audiobooks, distribution, Amazon, bestseller strategy, and the economics of actually making money from a book. That range is one of the book’s strengths. It treats publishing as a whole system, not a romantic writing exercise.
Broad’s voice is a big part of why the book holds together. She writes like someone who’s done the work, made mistakes, and doesn’t have much patience for vague advice. She’s direct, a little punchy, and often funny, especially when she’s warning writers away from lazy conventions and generic thinking. Her repeated push against bland nonfiction gives the book its personality, and the message works because she backs it up with stories from her own career and from clients she’s helped.
Self-Publish & Succeed is not a literary meditation on authorship. It’s a hands-on, business-aware guide for people who want to create a strong nonfiction book and get it into readers’ hands. Broad is especially good with the connection between content and marketing. She argues that the hook, the subtitle, the chapter titles, the opening pages, the cover, and the sales copy all need to work together. In her view, a book isn’t finished when the manuscript is done. It’s finished when the whole package can persuade the right reader to care.
Self-Publish & Succeed is a focused, energetic playbook for nonfiction authors who want to be intentional from page one to launch day. It’s strongest when it pushes writers to stop centering themselves and start thinking about transformation, clarity, and usefulness. Even when Broad is talking about ads, metadata, or royalties, the core subject stays the same: how to make a book that matters to a reader and can survive in the real market. That gives the book a satisfying sense of unity, and it leaves you with the feeling that writing and publishing well are inseparable parts of the same job.
Pages: 263 | ASIN : B0FVZNJR19
The Human Rules of Digital Marketing That Work
The Human Rules of Digital Marketing that Work is a broad, example-rich guide to modern marketing that keeps returning to one stubborn, worthwhile idea: beneath every dashboard, funnel, and automation lies a person making a decision. Across six parts and thirty chapters, Author Vamsi Bandi moves from fundamentals like funnels, positioning, and content to AI, privacy, UX, blockchain, and future-proofing, all while insisting that the real subject is not technology but behavior, trust, timing, and clarity. The book’s recurring case studies, from the saint posting “Mindful mornings. Coconut & clarity” to the midnight thermostat search, the biodegradable balloon launch, and Nikhil’s AI-driven tea shop, give the material a narrative spine and make its central claim memorable: marketing works best when it feels less like pressure and more like understanding.
What I admired most is the book’s temperament. It’s trying, very deliberately, to bring dignity back to a subject that’s often flattened into hacks and platform chatter. I liked that Bandi keeps translating marketing problems into human ones: uncertainty, hesitation, overload, and the need to feel seen. The balloon company’s mistake is not merely bad targeting but a failure of emotional understanding. The product was sold as eco-conscious novelty, yet customers were buying it for grief, ritual, and memory. That’s a sharp, humane insight, and the book is full of them. I also found the prose more lively than most practical business books. The stories sometimes feel polished to the point of parable, but they give the book warmth, rhythm, and a sense of forward motion. Even when the frameworks are familiar, the writing often makes them feel newly inhabited rather than mechanically repeated.
This is an expansive book, and its comprehensiveness is one of its virtues. There’s a clear, deliberate structure to the way it unfolds, with story leading into lesson, then framework, then takeaway, and that rhythm gives the book a reassuring sense of purpose. It feels carefully built, designed to help the reader understand an idea and carry it forward into practice. I especially appreciated the later chapters on AI, privacy, and emerging tools when they remained grounded in ethics and restraint. Even when the book surveys tools and trends, its deeper intelligence remains intact. It pushes back against empty techno-optimism and makes the persuasive case that personalization without empathy is just intrusion by another name, that privacy is a form of respect, and that AI is most valuable when it extends human judgment. That conviction gives the book both moral clarity and staying power.
This book is more thoughtful than the average marketing manual. It doesn’t reinvent marketing from the ground up, but it does something more useful: it rehumanizes it. I finished it feeling that Bandi is less interested in dazzling the reader than in steadying them, reminding them that tools change, channels fragment, and trends flare out, but people still want relevance, reassurance, and honesty. I’d recommend it most to founders, early-career marketers, and working professionals who want a single, wide-ranging book that connects strategy, psychology, measurement, and ethics without losing its pulse. It’s a book for readers who want to market with sharper judgment and a little more conscience.
Pages: 386 | ISBN : 978-1966355502
Book Title Bible: How to Title Your Christian Book with Faith and Inspiration
Book Title Bible lays out a clear and practical roadmap for Christian authors who want to craft book titles that feel inspired, purposeful, and market-ready. The book walks through everything from keyword strategy to emotional language, from scriptural phrasing to series branding. It also weaves in stories, examples, and gentle nudges about the realities of publishing and discoverability in a crowded marketplace. The pages are packed with advice on how to balance faith and marketing in a way that respects Scripture and still works well on Amazon. The tone is earnest, direct, and full of encouragement, and it’s obvious the author wants readers to succeed in both ministry and sales.
As I moved through the chapters, I found myself genuinely impressed by how practical the book is. I kept thinking about how many times authors get stuck on a title and how this guide takes away so much of that pressure. The breakdown of keywords, especially the reminder that Amazon behaves like a search engine, was really helpful to me. It made the whole titling process feel less like guesswork and more like something I could actually navigate with confidence. I also appreciated the examples drawn from recognizable Christian titles. Seeing how other writers tapped into emotion or Scripture made the ideas feel real and doable. Part of me even got excited to try brainstorming titles, which is not a thing I normally enjoy.
The book offers a lot of guidance, and I was energized by the steady flow of ideas. The author shares a lot of tools and insights that I found to be very helpful. Rather than focusing on any single point, the book pushes ahead with momentum, giving me plenty to think about and explore. The enthusiasm behind the advice kept me reading. I liked the tone. It felt friendly. I also loved the strong emphasis on honoring Scripture and keeping titles true to the heart of Christian writing. It made the entire book feel grounded and sincere.
I think this book is a great fit for Christian authors who struggle with titling or for anyone preparing to publish for the first time and feeling unsure about the marketing side of things. It’s especially useful for writers who want solid, actionable steps without losing the spiritual heart of their work. If you want a guide that mixes faith with a clear publishing strategy and gives you lots of ideas to play with, this book will be perfect for you.
Pages: 74 | ASIN : B0G8RPPZ2R
The Hands-On Author: Taking Control of Your Book Marketing Journey
The Hands-On Author is a clear and practical guide for writers who want to take control of their own marketing. Author J. J. Hebert breaks the journey into simple steps, starting with building an online platform and moving through reader engagement, advanced promotions, networking, and long-term strategy. The book reads like a roadmap that shows authors how to move from invisible to visible, and from overwhelmed to confident, which makes the whole process feel more doable than many guides I have read.
As I moved through the chapters, I found myself feeling a surprising amount of relief. The writing is friendly and steady, almost like the author is talking directly to you and nudging you along. Some parts felt a bit dense, but in a helpful way. There is real substance here. I appreciated how Hebert explained why certain tasks matter instead of just telling you what to do. The sections on SEO and author websites stood out to me. They made something that usually feels technical seem almost simple. I kept thinking, “Okay, I can actually do this,” which is not a feeling I get from most marketing books.
The ideas themselves are practical and are presented in a fresh way. I liked how often he stressed consistency and connection. That resonated with me personally because it reminded me of why authors want readers in the first place. Not for algorithms. Not for sales charts. For real people. When he talked about book clubs, giveaways, and community spaces, I felt a spark of excitement about reaching readers instead of fear about doing it wrong.
I think The Hands-On Author is a strong fit for writers who want guidance that feels both actionable and encouraging. If you are a new author who has no idea where to start, or an experienced one trying to rebuild your marketing foundation, this book will meet you where you are and give you a clear plan forward. It is also a good pick for anyone who wants a companion that talks to you like a person instead of a marketer. I would happily recommend it to authors who want to take control of their outreach and feel more confident doing it.
Pages: 210 | ASIN : B0G19B16ZL
Authenticity Isn’t Optional
Harnessing Purpose: A Marketer’s Guide to Inspiring Connection is a guide, a memoir, and a motivational tool all rolled into one book that explores what it means to connect, inspire, and create positive change. Why was this an important book for you to write?
Harnessing Purpose was born out of a deep desire to reframe how we think about marketing—not just as a business function, but as a tool for connection, empathy, and impact. After two decades in the healthcare and nonprofit sectors, I saw firsthand how purpose-driven storytelling could move people, heal communities, and drive real change. This book was important to write because I wanted to offer both a roadmap and a reflection point for marketers—especially those who are mission-driven—to reconnect with why they do this work and who they do it for. It’s both personal and practical because in today’s noisy world, authenticity isn’t optional—it’s everything.
What is a common misconception you feel people have about marketing?
One of the biggest misconceptions is that marketing is just about selling—it’s not. At its core, marketing is about building trust and forming genuine connections. Especially in fields like healthcare and mental health, marketing has the power to educate, empower, and destigmatize. It can be a force for good when it’s done with integrity and heart. Unfortunately, too many still view it as manipulation rather than meaningful communication.
What were some ideas that were important for you to share in this book?
I wanted to emphasize that finding alignment between personal and brand purpose is not only possible—it’s powerful. I also prioritized themes of inclusion, ethical storytelling, and resilience in the marketing profession. Whether you’re leading a campaign or just starting out, your work matters more when it’s grounded in values. And importantly, I wanted readers to feel seen, encouraged, and equipped to lead with authenticity.
What is one thing that you hope readers take away from Harnessing Purpose?
That purpose is not a luxury—it’s a necessity. When marketers and business leaders operate from a place of purpose, they don’t just meet KPIs—they change lives. I hope readers walk away with the confidence that their voice, their story, and their work can make a lasting impact. Marketing, when rooted in purpose, becomes a catalyst for connection, creativity, and social good.
Author Links: GoodReads | Facebook | Website | Amazon
The 20 Hour A Week CEO
The 20-Hour A Week CEO challenges the pervasive narrative that success comes from relentless hustle. Instead, Jess Cassity advocates for a mindset shift—one that prioritizes impact over hours worked. By rejecting traditional hustle culture, the book introduces a transformative model for managing online businesses with efficiency, strategic focus, and work-life balance. Cassity unpacks the key principles behind this shift, addressing topics like overcoming imposter syndrome and fostering a growth-oriented mindset. With step-by-step guides, practical exercises, and detailed checklists, readers gain actionable tools to achieve productivity without exhaustion. The strategies presented help individuals integrate personal and professional responsibilities, enabling them to thrive in both spheres.
Compact yet comprehensive, The 20-Hour A Week CEO serves as the perfect pocket guide. Its brevity ensures accessibility, while its depth covers every critical aspect of the subject. Cassity discusses everything from advanced marketing techniques to scaling strategies, providing valuable takeaways for entrepreneurs at all levels. Each chapter concludes with summary sections, reinforcing key insights and making the book easy to revisit for quick refreshers. The logical structure—beginning with mindset development and progressing to practical business strategies—ensures a clear, sequential flow. Readers can build upon foundational concepts before tackling advanced methods, creating a well-rounded understanding of the content.
Cassity’s writing style further elevates the book’s impact. Her tone is engaging, motivational, and consistently supportive. By blending personal anecdotes with clear, actionable advice, she creates an empowering reading experience. The book prompts reflection throughout, encouraging readers to adapt strategies to their unique circumstances. This balance between theory and practicality keeps readers actively engaged while fostering a sense of accountability and empowerment.
This book offers something for everyone. New entrepreneurs gain a solid foundation for building efficient work habits, while seasoned business owners discover ways to improve their existing processes. Cassity’s thoughtful approach empowers readers to reclaim their time, optimize productivity, and create a sustainable work culture. The 20-Hour A Week CEO is more than a guide; it’s a roadmap for achieving success on your own terms—an essential tool for anyone ready to work smarter, not harder.
Pages: 141 | ASIN : B0DMP9P2T9
Black On Madison Avenue
Mark S. Robinson recounts his experiences as an African American professional in the US advertising sector for over 40 years in his compelling memoir, Black on Madison Avenue. Through his writing, Robinson raises much-needed awareness of an industry that, despite some improvements over time, remains entrenched in racial prejudice and structural discrimination.
Robinson’s natural storytelling flair shines throughout the book. Each anecdote is engaging and rich with details about the advertising world. His impressive roster of clients, including Unilever, HBO, and Coors, and encounters with numerous celebrities add a captivating layer to his narrative.
Despite the serious underlying message, the book maintains an optimistic and humorous tone. The heart of the book lies in Robinson’s critique of the advertising industry’s systemic racism. He does not shy away from discussing the obstacles he faced, such as the challenges of proving minority ownership and dealing with passive-aggressive behaviors from colleagues. These experiences are eye-opening and serve as a powerful indictment of the industry’s failures. Robinson’s decision to push back against these injustices, even when it could potentially harm his career, showcases his resilience and integrity.
One of the most striking aspects of the book is Robinson’s emphasis on the importance of mentorship and community. His involvement with the Minority Advertising Internship Program (MAIP) and his continuous support for upcoming black professionals in advertising highlight his commitment to fostering diversity and inclusion. These sections of the book are particularly inspiring, as they show how individual efforts can contribute to broader social change.
Black on Madison Avenue, by Mark S. Robinson, is a must-read for anyone interested in the advertising industry, racial dynamics in professional settings, or personal stories of overcoming adversity. Robinson’s memoir is both a historical document and a guide for future generations. It is especially valuable for young Black professionals seeking inspiration and for industry leaders who need to understand the importance of diversity and inclusion.
Pages: 285 | ASIN : B0C1QWS2C9
Marketing Iceberg: Psychology of the Subconscious Mind in Marketing
Marketing Iceberg: Psychology of the Subconscious Mind in Marketing by Farhad MK is an insightful and comprehensive exploration of modern marketing strategies, with a unique focus on the intersection of psychology, technology, and consumer behavior.
The author’s writing style is both informative and engaging, making complex topics accessible to a broad audience. Farhad MK masterfully blends academic theories with practical applications, creating a narrative that is both educational and thought-provoking. One of the book’s strengths is its thorough analysis of the unconscious mind’s role in consumer behavior, a topic often overlooked in traditional marketing literature. Farhad MK delves into historical and contemporary perspectives, providing a nuanced understanding of how unconscious motivations drive consumer decisions. This approach is not only enlightening but also highly relevant in today’s data-driven marketing landscape.
The exploration of artificial intelligence and advanced analytics in marketing is another highlight. The author explains these complex topics in a clear, concise manner, illustrating how they are revolutionizing the field. This section is particularly beneficial for readers seeking to understand the latest technological advancements and their implications in marketing. Farhad MK also addresses the ethical dimensions of modern marketing practices, particularly in the context of big data and privacy concerns, encouraging readers to consider the broader impact of marketing strategies on society.
Marketing Iceberg is an invaluable resource for anyone interested in the evolving world of marketing. It offers a balanced view, combining theoretical depth with practical insights. This book is particularly useful for marketing professionals, students, and anyone keen on understanding the psychological underpinnings of consumer behavior in the digital age. Farhad MK’s engaging writing style and comprehensive approach make this book a must-read in the field of marketing.
Pages: 76 | ASIN : B08QDMF2BW
