Maximizing Organizational Performance is a practical guide that delves deeply into the power of performance coaching within organizations, outlining a clear, real-world approach to building coaching systems that help individuals grow and perform at their best. Why was this an important book for you to write?

The driving force behind Maximizing Organizational Performance: A Guide to Effective Performance Coaching was a need to reframe how we see and use coaching. I don’t view it as a profession in itself. I see it as a tool, one of many that come under the wider discipline of organizational development. As an OD practitioner first and a coach second, I am primarily interested in the system, that is, in how structure, process, leadership behaviors, culture, and other factors interplay and serve to facilitate—or sometimes constrain—performance.

Coaching is a means to that end. It’s a way of helping people and teams work more effectively. I wrote this book because I saw a need for more context in the way that coaching is being applied. It’s too often used as a tactical intervention, deployed against individuals without consideration of the broader system they inhabit. But individual performance can’t be elevated in a vacuum. If we want to build real, lasting performance, it has to be intentional and systemic. It has to connect to strategy, talent, culture, and other levers of organizational transformation.

That’s what this book is about. In it, I try to offer a different perspective on how coaching can be used. I try to give leaders and HR professionals a roadmap for weaving it into the DNA of their organizations so it can become a central part of how performance is created and sustained, not a niche service available to a select few.

What were some ideas that were important for you to share in this book?

I think one of the important ideas I wanted to convey is that performance coaching is not this ethereal thing that only happens at the C-suite level or during major life-or-death situations. It’s an everyday practice — a way of thinking, a way of leading, a way of showing up for and supporting one another at all levels of an organization. In my experience, coaching has the most impact when it becomes part of a manager’s normal leadership routine rather than an event that takes place quarterly, behind closed doors, with an external coach.

Another key idea for me was personalization. We often fall into the trap of thinking that performance can be optimized through standardized processes alone. How many organizations today still have standardized KPIs, standardized quarterly reviews, and serve only generic training programs? The hard truth is, people are complex. They bring unique strengths, challenges, motivations, and life experiences to work every day. Coaching works best when it’s attuned to that complexity, when it’s tailored and human. And it is only through that level of personalization that coaching can do more than keep people compliant. It’s only then that coaching can foster true growth and commitment.

And, I guess, if I have to pick the most foundational idea, it is that organizations aiming to sustain their competitive advantage can no longer afford to treat coaching as a discretionary add-on. If you’re serious about adaptability, that is, if you’re serious about building a resilient, high-performing team that can thrive in the conditions we all face today, then coaching is not a frill. It is a strategic infrastructure.

What is one piece of advice you wish someone had given you when you were younger?

If I could send a letter to my younger self, one message would be clear and resounding: “Lead with curiosity, not control.” In the early stages of my leadership journey, I equated being a good manager with knowing all the answers, moving fast, and pushing hard. Hyperfocused on outcomes, I regularly burned out and missed breakthroughs. I didn’t realize, as I do now, that sustainable leadership isn’t about being the best person in the room; it’s about setting the stage for others to be their best selves.

Curiosity makes all the difference. It starts conversations that would otherwise be shut down. It builds trust. It signals safety to experiment and learn. It lets people know that you see them not just as performers but as professionals with potential still to be realized. Shifting my stance from directing to inquiring has been one of the most liberating lessons of my career, one I wish I had learned much earlier.

What is one thing that you hope readers take away from Maximizing Organizational Performance?

If there is one thing I hope readers take away from this book, it is that coaching is a multiplier — not only for everything we do to strengthen and support individual performance, but also for culture, engagement, innovation, and sustainable success. Coaching is not fixing. Coaching is about unlocking what’s already inside and connecting that to the purpose, values, and direction of the business.

The real beauty of coaching is that it moves us away from the reactionary leadership models that lead so many of our organizations to scramble after performance problems, react to disengagement, and attempt to fill talent gaps at the eleventh hour. Coaching allows us to think and act more proactively, to have an intentional framework to develop people in a way that is both strategic and radically human.

I hope that when readers finish this book, they have more than new tools at their disposal. I hope that they will look at coaching and development as fundamental leadership practices and leave this book even more inspired to create work cultures where development is not limited to the chosen few who receive development, but where it is part of the way we talk to one another every day, the way we measure success, and the very DNA of our culture.

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