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Navigating the Ins and Outs
Rise Above: Overcoming the challenges of small business is an insightful exploration of the challenges faced in entrepreneurship, skillfully intertwining your personal experiences with broader business wisdom. Why was this an important book for you to write?
I am passionate about assisting small business owners in navigating the ins and outs of the maze of the small business world. Providing them with guidance and advice to help them on their journey.
What were some ideas that were important for you to share in this book?
Having my clients give their own accounts of some of their challenges was very important as this can help new business owners feel that they are not alone and are not the only ones experiencing these issues.
What is one piece of advice you wish someone had given you when you were starting out your business?
Don’t compare yourself to others. Just do you.
What is one thing you hope readers take away from your book?
Running a business is not easy but you are not alone, there is lots of help out there.
Author Links: GoodReads | Website | Amazon
RISE ABOVE – Overcoming the challenges of small business
Rise Above by Nicola Ward is an insightful exploration of the challenges faced in entrepreneurship, skillfully intertwining personal experiences with broader business wisdom. Ward offers a compelling narrative that draws from her own journey and interactions with various individuals, shaping a guide that resonates with both seasoned entrepreneurs and novices. The book emphasizes the indispensable role of strategic planning in business, akin to its necessity in life. Ward revisits the often-quoted maxim ‘Failing to plan is planning to fail,’ reinforcing its truth with practical examples. She extends this principle to the concept of positioning, cleverly arguing that being in the right place can invite repeated opportunities. The author delves into familiar tools such as business plans and SWOT analysis, shedding light on their profound impact beyond their surface-level simplicity.
Ward’s fusion of theoretical frameworks with real-world scenarios adds a layer of authenticity to her narrative. Her openness about past mistakes lends the book a relatable quality, illustrating that errors are inevitable and invaluable learning opportunities. Ward emerges as a mentor figure, balancing firm guidance with empathetic understanding. Her powerful and engaging delivery equips the reader to face diverse challenges. Ward navigates through topics like sales, marketing, customer behavior, and decision-making with clarity and focus, avoiding tangents yet remaining thorough. Her approach is detailed but accessible, avoiding jargon without underestimating the reader’s intellect. The personal anecdotes included are tastefully shared, enhancing the narrative without oversharing.
Describing Rise Above as an enriching experience parallels the satisfaction of the captivation of a final, riveting lecture or the delight of a first bite after hours of cooking. This book is not just a collection of advice and anecdotes; it’s a journey through the art of entrepreneurship, offering a nuanced understanding that extends beyond business into the realms of personal growth and resilience.
Pages: 170 | ISBN : 0646891596
LITERARY TITAN 