Alternate Realities of a Similar Tale.

Lee Matthew Goldberg
Lee Matthew Goldberg Author Interview

Orange City follows an advertising executive whos new addictive product causes him to question his reality to dangerous, and world changing, effect. What was the inspiration for the setup to your story?

Seeing the power of advertising was a big influence. I remember watching TV one day and it was an ad for sodas and I got up from the couch and grabbed a soda without even thinking about it. The ad was that good! Orange City began as a short story about an ad exec addicted to the sodas in his new campaign, but there weren’t any science fiction aspects to the story beyond that. It existed in this world. When it became a novel it needed more, so the City became a character as well, along with the Man, and the Outside World. The story has been published separately by a journal, so I like to think of both as alternate realities of a similar tale.

Graham is an intriguing and well developed character. What were some driving ideals behind your character’s development?

Thank you. Graham is someone who has been beaten down so much in his life that he’s lost himself. It’s what makes him so susceptible to the soda addictions. But he shows real growth as a character as the book progresses. He’s someone who’s been oppressed but learns to stand up for himself and others like him. He becomes the face of the resistance. I wanted a character that had the ability to be molded. Someone who was weak but that you rooted for. Someone who could become a product for change.

What were some themes that were important for you to explore in this book?

The threat of democracy being destroyed is a huge part of the novel. There are allusions to our own society and the last four years we went through in the United States. Also the manipulation of the advertising world and how much they control our lives. And the power of brands that exist in our world like Pow! How easily we have become addicted to so many different things to our detriment. And I stopped really consuming sugar so that had a lot to do with the anti-soda messages.

What is the next book that you are working on and when will it be available?

I have a YA series coming out in the Spring. The first book is called Runaway Train and is about a teenage girl in the 1990s who runs away from home after her sister dies to become a grunge singer and meet Kurt Cobain. The first two books have been written, but I’m editing the second right now and plotting out the third in the series. Look for them soon!

Author Links: GoodReads | Twitter | Facebook | Instagram | Website

Imagine a secret, hidden City that gives a second chance at life for those selected to come: felons, deformed outcasts, those on the fringe of the Outside World. Everyone gets a job, a place to live; but you are bound to the City forever. You can never leave.  

Its citizens are ruled by a monstrous figure called the “Man” who resembles a giant demented spider from the lifelike robotic limbs attached to his body. Everyone follows the Man blindly, working hard to make their Promised Land stronger, too scared to defy him and be discarded to the Empty Zones.   

After ten years as an advertising executive, Graham Weatherend receives an order to test a new client, Pow! Sodas. After one sip of the orange flavor, he becomes addicted, the sodas causing wild mood swings that finally wake him up to the prison he calls reality.

A dynamic mash-up of 1984 meets LOST, Orange City is a lurid, dystopian first book in a series that will continue with the explosive sequel Lemonworld.     

About Literary Titan

The Literary Titan is an organization of professional editors, writers, and professors that have a passion for the written word. We review fiction and non-fiction books in many different genres, as well as conduct author interviews, and recognize talented authors with our Literary Book Award. We are privileged to work with so many creative authors around the globe.

Posted on March 4, 2021, in Interviews and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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