The Death of Content as King is a detailed guide that shows how data democracy has revolutionized the marketing industry. Why was this an important book for you to write?

There are a lot of bad reasons to write a book, and this wasn’t about selling something else to readers. In my case, I was driven by the argument I felt compelled to make about what the industry has chosen to ignore regarding marketing today. I was aware, however, that it was imperative that it be thoroughly researched and the reasons for its change were thoroughly examined.

How has your professional experience helped you write this book?

Throughout my career, I have led integrated marketing efforts for hundreds of marketing campaigns, websites, social media properties, and mobile applications. This experience has enabled me to understand why some campaigns succeed and others fail. As part of my research for this book, I compiled my learnings and weaved them with stories from my marketing career to aid the readers in understanding the arguments I have put forward.

What is a common misconception you feel people have about marketing today?

The biggest misconception is that platforms like Google, Facebook, and Amazon are here to help marketers find a free audience. As it turns out, platforms use data to provide users with an algorithm-driven experience, which is uniquely curated and tailored so products and ads can be targeted to specific users. The value of content to them is just one data point amongst many calculated to determine if it helps the platforms achieve their goals.

What do you hope is one thing readers take away from your book?

Data is becoming the new currency of marketing, and for companies to prosper in this new era, they must stop seeing data as just a collection of zeros and ones but as the most important source of consumer insight.

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