Brands Don’t Win: How Transcenders Change the Game

Brands Don't Win: How Transcenders Change the Game by [Stan Bernard]

Brands Don’t Win: How Transcenders Change the Game by Stan Bernard is an enlightening resource that is vital for any entrepreneur. The author talks about branding, marketing, finances, and selling products from an informed point of view. Stan Bernard helps readers understand what it means to be transcend their market and be successful on their own terms. I appreciate the author for how he introduces topics and how he breaks down his points. Reading Brands Don’t Win is like sitting through a business literacy class where the speaker gives you all the tips you need to grow your business. Brands Don’t Win is the kind of book you need if your mind is in entrepreneurship, as the author can give you wisdom on how to grow a small name into a big empire.

One thing I enjoyed in the book is how the author uses big corporations and companies as examples when discussing topics. Stan Bernard includes companies like Uber, Peleton, Apple, Seedlip, Starbucks, Nike, Amazon, Zara, and Sweetgreen among others when discussing concepts. I enjoyed reading content that touched on these companies as it gave me an insight into how huge organizations are run. Using known companies to expound on the topics in the book was a smart technique as it gives readers a common ground from which to apply the knowledge gained.

The author shares his experience in different fields of entrepreneurship and gives readers an idea of how markets operate. The author speaks to everyone In the book; brand managers, marketing strategists, C.E.Os, heads of corporates, and every worker that helps in the running of companies.

The author insists on how competitive markets are and how the world is evolving every day, and thus he shares his knowledge on how to navigate the challenging but fascinating world of business. The author explains in depth the applying the transcender system in the last part of the book. This topic was one of my favorite and one the most crucial topics as the author summarizes his thoughts and gives practical advice.

I like the objectivity shown by Stan Bernard throughout the book. Reading his work was a learning experience and also fun. The author writes extensively about successful people and companies and gives a word of encouragement for every reader that is taking a similar path. This book is a gem and a great reference material for anyone that has interest in marketing and branding.

Pages: 280 | ASIN: B09GNTH81N

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About Literary Titan

The Literary Titan is an organization of professional editors, writers, and professors that have a passion for the written word. We review fiction and non-fiction books in many different genres, as well as conduct author interviews, and recognize talented authors with our Literary Book Award. We are privileged to work with so many creative authors around the globe.

Posted on October 11, 2021, in Book Reviews, Four Stars and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.


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