Keep My Passion Alive

Roger Darnell Author Interview

The Communications Consultant’s Master Plan outlines the steps that people should follow to have a successful career in public relations. Why was this an important book for you to write?

To clarify just a bit, this book is definitely intended to help people have successful PR careers – but it is also more focused on independence, and building, operating, and even selling one’s own shop. Since finding my way onto this career path, I’ve felt very fortunate. What exactly did I learn that allowed me to become self-employed, land clients, build success, and enjoy the many rewards that make up what many people call a dream career? My goal was to put everything that seemed essential on the table, in the hope that it would work as a blueprint others could follow to blaze their own trails and build their own businesses.

I want to add – together with its companion volume, “The Communications Consultant’s Foundation,” these two books give readers everything I had in mind to share, and a lot more. Many of the brightest people I’ve ever known contributed content for the greater good. Importantly, thanks to my PR industry mentor and former boss Michael Terpin, book two also contains invaluable contract language that can be used to establish win-win relationships with readers’ own clients. It took me over a decade of exploratory diligence after college graduation to gain access to this particular key to the kingdom. Thanks to Michael’s generosity, everyone who reads “Master Plan” has direct access to it, and all the other information they need to know to land and manage accounts successfully.

What is one piece of advice someone gave you that changed your life?

In a letter I still hold onto, our dear family friend, Mrs. Gay Henderson, made a very big deal over something I wrote back in 1995. In that, she urged me to “keep my passion alive in my writing.” A little of that kind of encouragement can go a long way, and I am still able to warm myself at the virtual bonfire she made for me, to make me feel like my writing was important and worthy of a larger audience.

What do you hope is one thing readers take away from your book?

With book one, I wanted to illuminate a new way of working and provide the guidance and toolset to help anyone exploit it. With “Master Plan,” as mentioned, readers have everything they need to launch their careers as independent consultants, build a business according to their ambitions and passions, and plan out the rest of their career in extraordinarily fulfilling ways. My hopes are being achieved each time someone proceeds on this path, due to what I’ve written.

What is the next book that you are working on and when will it be available?

Yes. More extended writing projects are in the works, and I appreciate you asking about them. I hope your readers will visit my website, sign up for my mailing list, and keep in touch with me. There is a great deal shaping up, and I am seriously looking forward.

Author Links: Goodreads | Twitter | Facebook | Website

This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.

Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:

• The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional

• Advanced PR practices including investor relations and strategic planning

• Agency expansion, addressing growth and exit strategies

Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.

Posted on January 27, 2022, in Interviews and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.


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