Side Hustle & Flow: The Daily Grind – 365 Days to Shine is a yearlong guide of short, daily reflections designed to help creatives, entrepreneurs, and side-hustlers build momentum without burnout. Was there a moment in your life when consistency finally “clicked” for you?

Yes. It was not some glamorous breakthrough. It was when I was tired of starting over. I had talent. I had ideas. I had big goals. But I kept relying on motivation. The real shift happened during my health journey when I reversed Type 2 diabetes and lost 50 pounds. I realized it was not about intensity. It was about daily reps. Same with sobriety. Same with building my music catalog. Same with scaling operations at Beautytap. Once I saw that small, boring, repeatable actions compound into freedom, consistency stopped feeling restrictive and started feeling empowering. That is when it clicked.

Your background spans music, business, and operations. How did those worlds shape this book?

Music taught me rhythm and discipline. You do not get better on stage. You get better in rehearsal. Business taught me structure. Systems beat willpower every time. Operations taught me leverage. If something is not documented and repeatable, it does not scale.

This book sits at the intersection of all three. It is creative but structured. It is motivational but practical. I am an artist who also thinks like an operator. So The Daily Grind is not just inspiration. It is about building frameworks that help creatives, entrepreneurs, and professionals win long term. Whether I am producing a record, hosting Deeper Grooves, or managing digital operations, the principle is the same. Show up. Execute. Improve.

What does “showing up” actually look like on days when motivation is gone?

It looks smaller than you think. It might mean writing one paragraph instead of ten pages. It might mean walking instead of crushing a two-hour workout. It might mean sending one email instead of building the whole funnel.

Showing up is protecting the streak. It is voting for the identity you want. On bad days, I lower the bar, but I do not remove it. I focus on one non-negotiable action that moves the needle forward. Momentum is easier to maintain than to restart. Most people quit because they think showing up has to be dramatic. It does not. It just has to be consistent.

How do you recommend readers use this book—morning ritual, night reflection, or something else?

I designed it to be flexible but powerful. Morning is ideal because it sets intention. It helps you frame the day before the world gets loud. But night reflection works too. It can help you audit how you showed up.

Personally, I like pairing it with a short daily planning session. Read the reflection. Identify one action for the day. Then execute. Every 30 day,s there is a deeper challenge, which I see as a reset point. It is not about perfection. It is about rhythm.

The goal is not to finish the book. The goal is to build a life where you do not need motivation to move forward.

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