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Crossing The Digital Faultline

Crossing the Digital Faultline is an informative and engaging book. Anyone working in an upstart company or established business organization needs to read this book. The author digs deep into the corporate culture, change in digital trends, and why companies need to move with the times. The author’s tone when addressing missteps companies partake in is both firm and calm. When reading through the discussions, one gets to understand where the author comes from and why he makes the points that are written in the book. Sri Manchala tries to make his book as compelling to read as possible. The paragraphs are not long and the sentences easy to comprehend. Whenever the author fuses in a story, he ensures that he gives the reader a back story to avoid confusion.

Sri Manchala brings the future to the present. By talking about ways in which a company can win in the age of digitalization, the author gives solutions to businesses that perhaps are not familiar with the digitalization process. The advice given is solid and the examples given are real. Sri Manchala tries to be practical with all the examples he gives in the book. He modestly illustrates different aspects of digitalization and gives the reader a clear picture of how businesses are supposed to be run. A single example given in the book is enough to open one’s eyes regarding the subjects discussed. The author also suggests methods that companies can apply as they embrace digitalization patterns.

Sri Manchala is not just a great narrator, but also an amazing instructor. While reading the book, one gets the impression of attending a master class as the author particularly arranged related topics, and how modern trends impact the development of businesses. To understand the concepts in the book, one has to read keenly as sometimes the author uses technical words that may not be understood by the average reader who is not familiar with digitalization and related trends. The explanation the author gives is however enough to make a newbie master the jargon and key lessons.  Some of the most impactful discussions in the book talked about customer behavior and disruptive technologies, global markets, a leader’s role in handling a crisis, digital transformation and evolution, and encroachment by the tech industry.

The author is insightful, unbiased, and informed. The beauty of reading a book whose author is neutral in the subject matter is that you are able to form your own unbiased opinion. The author focused on informing people about the importance of digitalization and the rules to follow for a company to advance. There are immense lessons that leaders can take from the book and share with their subordinates and fellow leaders in similar positions.

Pages: 331 | ASIN: B089D9DLSS

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