Law Of Attraction & Effection helps readers overcome procrastination, self-doubt and build the life they want. Why was this an important book for you to write?

“The Power of the Subconscious Mind” was the second-best book I have ever read (the first being “The Alchemist”). After reading “The Power of the Subconscious Mind” I have trusted that the subconscious mind always has the power to alter our reality. I’m a doer I always take action on anything I feel like doing. I’m not worried about its success or failure it’s the process of doing something that I have never done that excites me. I have a highly active mind and I’m a person of visuals. You tell me an experience and as I’m hearing it will be playing as a movie inside my head.

Understanding how the sub-conscious works took me to the principles of the law of attraction. When we say “Law of Attraction” now it has been so much abused and it’s seen as a cliché because many people project it as some magical stuff.

But as with many others, my life is also living proof that we can manifest anything we want in our life. When I thought to write it as a book, however, I found that several books explain it better, so I decided to do more research about the success of companies and individuals and found out that the “Law of Effection” was another principle that made them stand out.

The Law of Effection dictates how you should select a business and the criteria you should be following as an entrepreneur starting your business which I will say is a very practical approach to business. The Law of Attraction, on the other hand, completely prepares your mind to overcome procrastination, self-doubt, and low self-esteem, and start building a life with positivity and wealth.

What is a common misconception you feel people have about the Law of Attraction?

That was a good question, Law of Attraction is perceived by many as something magical, (many marketers market the law of attraction as something quite easy to do) most people have the misconception that you just have to keep on thinking about what you want and it will happen, like magic in movies. The reality is that thinking and visualization are only a part of the process, you need to take action in the direction of your dreams. If you want to win the lottery you should take the ticket, without taking the ticket and you keep on dreaming that you will win the lottery how can it work? So, it’s a combination of effort, action, and focus to the direction you need to go.

What is one piece of advice that you would give to someone who is struggling to make meaningful change in their life?

There is a huge collection of books that tells you how you should do something and get better in life, be it with relationship, health, wealth, or any difficulties we have to go through in life there is a book for that. But what I see generally with people is a lack of action and dedication, people do not act on the information they have at hand. While researching for this book and even now, I’m concerned about will the readers take action to bring changes to their life. Without action on your part to make the changes you need in your life no change is going to happen in your life.

What do you hope is one thing readers take away from your book?

The Law of Effection principles looks simple like the Law of Attraction principles. Even though they are simple it’s hard for people to implement them in real-life scenarios. The simple principle or tip for the Law of Effection is that you should have total control of your business, your business idea should be scalable, and should have the magnitude for growth. It may sound simple but it’s hard to implement if you are not personally committed to your growth. The research part of starting the business if done right would determine the success of your business, you can know that, if you write down the research part and do an honest evaluation of the facts and figures at hand. Always try to keep emotions away from your thinking process. As said before the one thing I expect the readers to take is “ACTION” in the direction of their dreams.

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