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A Burning Desire

Sandy Gerber Author Interview

Emotional Magnetism shares your real life experiences along with pragmatic and actional tips readers can use to improve their communication and relationships. Why was this an important book for you to write?

This book took me almost 10 years to research and write (seriously). My journey discovering and creating the Emotional Magnetism communication technique spanned a decade and it was a rollercoaster ride! I’m amazed and grateful every day for the lessons this journey has taught me. My discovery began with a burning desire to evaluate my pattern of failed personal relationships. I had two failed marriages and was raising my two children as a single mompreneur. I knew in my heart, I needed to do work to understand my motivations and needs for a successful, loving relationship. My insatiable curiosity led me to a decade of study, the incredible results I received from the skills and techniques I learned, an extraordinary love story, and fueled my passion to teach others how to easily improve their communication in their relationships.

What is a common misconception you feel people have about communication in relationships?

I think the biggest misconception is that most of us feel we are good at communication in our relationships and think it should be easy. The reality is that typically we have not been trained in communication techniques and likely don’t know how and why we are not being heard and understood at home or work.

What is the first step people must take to improve communication in their relationships?

The first step people must take is to do a reality check on how effective their communication is right now and what is blocking their communication success. There are 16 different types of “communication blockers” we all use and once you are aware of them, you can catch yourself from blocking connection in your relationships. The next important step is to understand what motivates you to listen, what you emotionally need to hear, see, and experience to connect with others. There are four emotional needs that act as the undercurrent of our lives, and one or two of them are your default motivators in all aspects of your life. Identifying your “Emotional Magnet” equips you to understand why you make the choices you do and empowers you to share that with those you care about so they have more empathy and truth in your discussions.

What do you hope is one thing readers take away from your book?

I hope the “Emotional Magnetism” readers become more self-aware of their emotional needs, knowing what truly makes them motivated to listen, act, or engage with others. My intention for the book is to create a “love train”. My philosophy: the more of us there are that want to learn, communicate and share our Emotional Magnets, the more connections we create, the more relationships we nurture and potentially save, and the more love we create in this world.

Author Links: GoodReads | Twitter | Facebook | Website

2022 IPPY Bronze Medal Winner
2022 Living Now Book Award Bronze Medal Winner
2022 Literary Titan Gold Book Award

Emotional Magnetism is the self-help book for people who want to improve their communication and connection in their relationships.

Have you ever felt unheard or misunderstood? Maybe your partner just doesn’t seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you’ve pointed out in the past week. You’re not alone.

In this life-changing book, communications expert Sandy Gerber reveals how, by understanding the Four Emotional Magnets that motivate people to listen and act, she transformed her relationships—and how you can do the same.

Gerber’s highly relatable stories, sage advice, easy exercises, and Emotional Magnets quiz, helps you to:
Identify what blocks your communication NOW.
Discover what you emotionally NEED to be happy.
Learn HOW to create greater engagement with your words.
Understand WHY the people in your life make the choices they do.
As you’ll quickly discover, when you know how to communicate what you need to be happy and respond to the Emotional Magnets of the people around you, you’ll magnetize your relationships. Not only will you be heard and understood, but you’ll understand what people want—and how to deliver it.

The book is excellent to read yourself and discuss as a couple, or in a book club or small group.

Order the book now and learn how to communicate to ignite connection in all your relationships!

Emotional Magnetism

Emotional Magnetism by Sandy Gerber is a refreshing self-help book that helps readers reassess the blockages in their relationships. Whether you’re struggling to succeed at work or in your parenting style, Gerber uses real facts and anecdotes to bring you up to speed on what’s going so wrong and how you can fix it to achieve balance in your life.

The book is divided into three parts: defining the operatives of emotional magnets, an in-depth breakdown of each persona and its creation and finally, discovering your own personal Emotional Magnets. Gerber has created a simple and practical guide for heightening your self-awareness around emotional needs—your own and others’. By using the teachings of Gerber’s ‘SAVE’ (safety, achievement, value, experience) method found in this book you’ll have the opportunity to test yourself with the Emotional Magnets quiz and learn the four easy steps to becoming an Emotional Magnet in your relationships. The exercises, quizzes and advice are uniquely eye-opening, comforting, and can be life-changing.

Through the use of her own experiences gained from two failed marriages, co-parenting struggles and the building of a marketing empire she has established a wealth of knowledge and credibility that the reader can trust without feeling attacked. The author include real statistics from reputable sources like the Harvard Business Review, which ensures the book is factual and pragmatic. The facts compel the reader to pause and reassess one’s own life professionally and domestically.

Gerber states that, although she is not a psychologist, she is a communications expert and praise must be given for the forthright and honest approach adopted. An impeccable identification of audience truly allows for the improvement of your ability to communicate in a way that positively engages and influences others in a win-win way. Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships by Sandy Gerber is an empowering self-help book that will improve your self-awareness, communication skills, and your relationships.

Pages: 186 | ASIN: B09YS1ZMFT

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