Blog Archives
Authentic and Vulnerable
Marketing Fastrack is part memoir and part workshop detailing your successful transition from grief-coach training to marketing consultancy. Why was this an important book for you to write?
So often, it is hard for a new business owner to see clearly how to get started. They compare themselves to established businesses with established marketing systems. But that was not how those businesses began! So I wanted to reveal a quick way to launch a new business, product, or service, using a short book. My intention is to help entrepreneurs and experts launch their business quickly and affordably within 90 days.
Why did you decide to write a concise, highly focused book instead of a comprehensive marketing manual?
I have written a comprehensive marketing and branding manual, Turn Words Into Wealth: 7 Ways to Make 7 Figures as a Thought Leader. So if people would like to take a deeper dive, they can read that comprehensive book. The gift hardcover book is available here: https://turnwordsintowealth.com/
Readers discover that Fastrack was the name of your late husband’s racing yacht. Why was it important to share that story?
I wanted readers to know that the title of the book, Marketing Fastrack, was personally meaningful to me. My late husband loved racing our sailboat, Fastrack. It also modeled one of the core ideas in my book: that being authentic and vulnerable is a way to build connection and trust with ideal clients.
If someone could implement only one idea from Marketing Fastrack, which would you hope they choose?
If they only implement one idea, I would love readers to embrace the idea of a 90-day test to see if they have product-market fit. So many people make the costly mistake of spending a lot of time and money hoping that people will buy what they plan on selling. Hope is not a wise business plan. Instead of hoping, launch quickly with a minimal version and see if people are willing to buy what you’re selling. If they do, optimize. If they don’t, go back to the drawing board.
Author Links: GoodReads | YouTube | Same Page Publishing | Turn Words Into Wealth | Website | Amazon
Someone half as good as you just charged twice as much, and got the client. If you’re a successful expert or entrepreneur, that’s not bad luck. It’s bad marketing.
Marketing Fastrack reveals a simple, fast way for your marketing to become remarkable. This short book generated $250,000 of new business in 90 days, and inside you get everything you need to model it: the real emails, the real follow-up sequence, and the real application forms.
No fluff. No theory. Just the clear roadmap, so you can follow it.
In this book, you’ll discover how to:
Prove your next offer will sell, in 90 days, for less than 3 months’ rent
Become famous in your niche, so you’re the expert everyone quotes
Turn a one-hour conversation into a short book that attracts opportunities
Avoid the 3 marketing mistakes sabotaging your success
Leverage your time to reach thousands of ideal prospects
Get your Greenlight Gameplan tailored to your business and the Age of AI
Follow the exact sequence that turned a short book into $250,000
I learned this the hard way, so you don’t have to. Now I help clients craft full-length, high-authority books. I still use this short-book method whenever a client needs fast results. In this book, I’ll show you exactly how to model it, step by step, so you skip the years of trial and error I went through.
If you want more income, more influence, and more invitations to speak, this is your shortcut. Bonus gift inside, so look for it. I’ve helped clients land their own TV shows, add six figures in six months, and raise millions for their startups.
Bad marketing isn’t free. It’s paid for in lost clients, lost income, and lost opportunities.
Winner of the Pinnacle Book Achievement Gold Award.
I’m Aurora Winter, MBA, founder of Same Page Publishing, creator of the Spoken Author method, and host of Strategic Basics. Formerly a TV writer-producer, I’m the author of ten books, including Turn Words Into Wealth: 7 Ways to Make 7 Figures as a Thought Leader, updated for the Age of AI. My work has been featured in Success, Elle, ABC-TV, CBS-TV, and hundreds of podcasts. I’ve reached millions with my marketing messages, and now I help my clients do the same.
Let your reputation walk into the room before you do.
Get Marketing Fastrack today.
Insights Into Retirement
Retirement Is a Contact Sport is an insightful and practical guide for anyone approaching or already in retirement, addressing key issues not only with stopping work, but also covering topics surrounding getting older and end of life planning as well. What inspired you to write this book?
During my career as a financial advisor, I found many people really did not understand retirement is an ongoing process that requires realistic thought, planning and acceptance of challenges they have not seen before. For many, in my opinion, retirement was viewed, both from a financial and emotional viewpoint, as frightening and something they believed they would never attain. Many could not understand retirement obstacles could be overcome, and retirement should represent the very best phase of their life.
What were some ideas that were important for you to share in this book?
The first concern is, of course, reasonable financial planning and determining funds available for retirement living. After an assessment of funds available, it is critical to choose a lifestyle the funds available can support…no one can do everything on their “bucket list”. A major concern, after determining funds available, is dealing with the emotional issues of retirement. Far too many people believe they can “retire and do nothing”, which is a roadmap to disaster!
What advice do you have for readers overwhelmed by all the changes being made to things like Social Security and Medicare, how should they navigate and plan for this ever-evolving system?
As indicated in the chapters on Social Security and Medicare, help is available in these areas from trusted Financial Advisors, Insurance Agents, Social Security Administration and Medicare web sites. Far too many people are intimidated and simply will not contact the people and government agencies that are available to assist in solving even the most basic retirement concerns.
What is one thing that you hope readers take away from Retirement Is a Contact Sport?
From my back cover, “Retirement, if treated in the right manner, is fun, rewarding and very much a very positive contact sport”.
Retirement, if treated in the right manner, is fun, rewarding and very much a very positive contact sport!
Retirement is a Contact Sport
Retirement Is a Contact Sport by James J. Kinzer is an insightful and practical guide for anyone approaching or already in retirement. Written by a seasoned financial advisor turned retiree, the book walks readers through the key decisions and challenges of retirement, from financial planning to emotional adjustments. Kinzer’s central theme is that retirement is not a passive phase of life but an active, ongoing process that requires planning, adaptation, and engagement.
Kinzer’s writing style is refreshingly down-to-earth, making complex financial topics accessible to the average reader. He balances practical advice with personal anecdotes, making the book both informative and relatable. For instance, in Chapter 1, “To Quit… Or Not to Quit,” he challenges readers to assess whether they are truly ready to retire—emotionally and financially. His emphasis on creating a spreadsheet to map out income and expenses is a simple yet powerful tool that I often recommend to my clients. His message is clear: if you don’t have a handle on your finances before retirement, you’re setting yourself up for stress and uncertainty.
Another strength of the book is its realistic perspective on money management post-retirement. Chapter 3, “Using Your Savings,” stood out to me because it addresses a common fear—running out of money. Kinzer provides practical solutions, such as understanding cash flow, living within your means, and adjusting lifestyle expectations. His example of choosing affordable leisure activities, rather than going all-in on expensive travel or luxury purchases, resonates with the reality that many retirees face.
Beyond finances, Kinzer delves into the psychological and social aspects of retirement, which is where this book truly shines. Chapter 2, “Everyday Concerns for Retirees,” highlights how many retirees struggle with a loss of identity or purpose after leaving the workforce. I appreciate that Kinzer acknowledges this and offers proactive ways to stay engaged, whether through hobbies, part-time work, or social activities. His section on maintaining a positive attitude and avoiding the pitfalls of dwelling in the past is advice that extends far beyond financial planning, it’s a blueprint for a fulfilling retirement.
Retirement Is a Contact Sport is a must-read for those looking to enter retirement with confidence. Kinzer’s experience, combined with his practical and encouraging tone, makes this book a valuable resource. I would highly recommend it to individuals nearing retirement age, those already retired who feel unprepared, and even financial planners looking for a fresh, relatable resource to share with clients.
Pages: 83 | ASIN : B0DCR468S1
WINX for Employees: The Problem-Solving Model to Unlock Workplace Success (The WINX Descision Making Series)
WINX for Employees, by Irma Parone, is an insightful guide that empowers readers to make strategic choices leading to exponential success in their professional lives. Parone presents an 8-step framework called WINX (Win Exponentially), grounded in her personal experiences and extensive research. This framework helps readers thoroughly examine workplace challenges and develop effective systems for finding solutions. The book differentiates between a problem-solving mindset and mere complaining, teaches how to analyze risks and uncertainties, and underscores the importance of becoming invaluable in the workplace.
This well-structured book provides stress-free access to its resources, enabling readers to seamlessly incorporate its lessons into their daily routines. Parone’s framework is conveyed through straightforward action steps that instantly capture interest and curiosity. With clear titles like “Evaluate Alternatives” and “Craft Your Problem Statement,” the table of contents alone gives a solid overview of what each chapter and step entails.
I found Parone’s book highly resonant. Her insightful deductions and well-researched information, such as the emphasis on fostering diverse thinking and collaboration to spur innovative problem-solving in organizations, are particularly impactful. The book’s communicative style, enriched with stories and explanations, delivers profound insights in a clear and engaging manner. Readers will appreciate the book’s consistent focus. Parone stays true to her main theme, providing continuous insights into workplace dynamics without straying from the core subject. The discussions revolve around various aspects of the work environment, including employees, customers, teams, leadership, and goals, ensuring relevance to any professional setting.
WINX for Employees is an invaluable resource for both employers and employees across all industries. It equips readers with practical tools for solving problems and achieving professional success. Parone’s book serves as a smart guide to strategic thinking, helping individuals become their most competent selves at work and in life. Don’t miss out on this straightforward, research-backed, and transformative guide by Irma Parone.
Pages: 92 | ASIN : B0D3WR3RC1
