Fluid Business

Ray Moore Author Interview

Ray Moore Author Interview

George’s Pursuit Across the Perilous Ocean is a fantastic metaphor for entrepreneurs to grow their business. Why was this an important book for you to write?

I wanted to create a very easy to read book to help entrepreneurs.

The title of the book came from an idea I had of creating something that made people think ‘oh that looks interesting, I wonder what it’s about’. It’s short enough to be an enjoyable read with a lighthearted approach to a serious subject. It’s a thought-provoking sun-bed read!’

What is your experience with entrepreneurship and how did that help you write this book?

As a business owner myself I have extensive experience in buying, building and selling my own businesses, which means I understands the real challenges business owners face day-in, day-out.

I feel I understand the pressures felt by business owners from my own personal experiences of complex periods of change within my own organisations. As a coach I’ve seen lots of businesses struggle and not reach their full potential – I wanted to write a book that made it easy to see how changes could be made.

My main passion lies with family business owners, having been working with them for many years to resolve conflict, manage family employees and succession planning.

What do you think is one common misconception people have about starting a business and how can they overcome it?

The decision to start a business is often taken quite lightly and quickly – perhaps from a point of ‘I can do this just as well’ and often finds the business owner doing the same sort of thing as they did when they were an employee for someone else. However, that’s only the start of it. There is much more to being a successful business owner and at times we all need a prod to do ‘more’. That is what the book is designed to be – a gentle prod.

What is the next book that you are working on and when will it be available?

The next book in the pipeline will look at family businesses, specifically what it’s like to be a family member joining the family business. Is it a ‘poison chalice’ or an outstanding opportunity?

Author Links: GoodReadsTwitterFacebookWebsite

GEORGE'S PURSUIT ACROSS THE PERILOUS OCEAN: The tale of a business adventure from start up to financial freedom by [Moore, Ray]A short but powerful story that explains how to successfully grow a business.

Buy Now From Amazon.com

About Literary Titan

The Literary Titan is a book review website which consists of mostly fiction books, but we do enjoy non fiction works that we're excited about. All reviews are the reviewer’s honest opinion. We love books and read constantly (seriously, it’s an addiction). We're always open to book review requests and have aspirations of one day being sucked into the Twilight Zone episode with Burgess Meredith where all he wants to do is read, but can’t until the world ends; you know what I mean? www.LiteraryTitan.com

Posted on October 13, 2018, in Interviews and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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