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Ray Moore Author Interview
George’s Pursuit Across the Perilous Ocean is a fantastic metaphor for entrepreneurs to grow their business. Why was this an important book for you to write?
I wanted to create a very easy to read book to help entrepreneurs.
The title of the book came from an idea I had of creating something that made people think ‘oh that looks interesting, I wonder what it’s about’. It’s short enough to be an enjoyable read with a lighthearted approach to a serious subject. It’s a thought-provoking sun-bed read!’
What is your experience with entrepreneurship and how did that help you write this book?
As a business owner myself I have extensive experience in buying, building and selling my own businesses, which means I understands the real challenges business owners face day-in, day-out.
I feel I understand the pressures felt by business owners from my own personal experiences of complex periods of change within my own organisations. As a coach I’ve seen lots of businesses struggle and not reach their full potential – I wanted to write a book that made it easy to see how changes could be made.
My main passion lies with family business owners, having been working with them for many years to resolve conflict, manage family employees and succession planning.
What do you think is one common misconception people have about starting a business and how can they overcome it?
The decision to start a business is often taken quite lightly and quickly – perhaps from a point of ‘I can do this just as well’ and often finds the business owner doing the same sort of thing as they did when they were an employee for someone else. However, that’s only the start of it. There is much more to being a successful business owner and at times we all need a prod to do ‘more’. That is what the book is designed to be – a gentle prod.
What is the next book that you are working on and when will it be available?
The next book in the pipeline will look at family businesses, specifically what it’s like to be a family member joining the family business. Is it a ‘poison chalice’ or an outstanding opportunity?
Author Links: GoodReads | Twitter | Facebook | Website
![GEORGE'S PURSUIT ACROSS THE PERILOUS OCEAN: The tale of a business adventure from start up to financial freedom by [Moore, Ray]](https://images-na.ssl-images-amazon.com/images/I/418KtilBcIL.jpg)
A short but powerful story that explains how to successfully grow a business.
George’s Pursuit Across the Perilous Ocean
Follow George after he makes the decision to become his own boss running a small boat. Follow him through the tumultuous journey that leads him to eventually hand over reigns of a successful fleet of liners. We get to see the change in his mindset from worker to supervisor and finally, owner. It took strength, wisdom, knowledge and lots of other things. This is the story of a small business growing into a conglomerate, from a toddler to a fully legal human being.
According to research, only about half of the business started will still stand strong in five years time. This is quite sad for a world where entrepreneurship is highly encouraged. This book is meant to decrease this percentage. One will learn to grow their business from a period of feast and famine to a period where the business comfortably stands on its own, where the welfare and life of the business are not threatened by regular/normal business occurrences. Like a windfall of clients for example.
According to Ray Moore, one should not wait until the growth occurs. They should anticipate it. To successfully go through these growth moments, one requires a vision. They must also keep the business in balance. That is time, team, delivery and money. They must all be applied in appropriate proportions. One must set out the stall for growth. Managing the mindset is the final condition.
This is a short book, that means that the information is presented in a compact package. The whole book is presented as a metaphor. This makes the book highly appealing. It is useful even for those who do not like or have the time to read. It is sober advice from an experienced person. It is advice that actually makes a lot of sense. The steps and tips are easy to follow and understand. One thing that readers will definitely appreciate is that the author does not use complicated business words. He shows the reader how to manage a business without confusing them with difficult economic jargon.
The author outlines the common mistakes entrepreneurs make. He shows what happens to the business after the mistakes are made. He then turns around and outlines the proper way to handle such turning points so that fatal mistakes are not made.
This is a fantastic business guide that provides an easy to understand road-map for getting from a small flailing venture to a successful business. Regardless of the goal, it can be achieved by following these simple directions. Five stars out of five for this crash course in entrepreneurship.
Pages: 52 | ISBN: 1721213287
LITERARY TITAN 