Blog Archives
Reclaiming Their Time, Sanity, and Profits
The Magnet, The Method, and The Machine provides readers with a clear roadmap for custom homebuilders who are ready to scale their company while gaining back their time, sanity, and freedom. How did you come up with the concept and then develop your system of “3 Laws and 9 Levers?”
After coaching hundreds of custom home builders, I started to see repeating patterns — not just in the problems they faced, but in the way high-performing companies overcame them. I realized that every successful builder had three things working in harmony: their marketing and positioning (The Magnet), their team and structure (The Machine), and their systems and execution (The Method). Those became the “3 Laws.” From there, I broke each law down into three actionable “Levers” — the tools a builder can actually pull to create measurable change. It evolved organically from years of real-world experience, not theory. My goal was to give builders a clear, repeatable framework to scale past $20M while reclaiming their time, sanity, and profits.
What were some ideas that were important for you to share in this book?
One of the most important ideas is that scaling a business isn’t just about more revenue — it’s about more freedom. Builders don’t need another spreadsheet or tactic; they need clarity, leadership, and alignment. I wanted to show that the chaos most owners experience isn’t personal failure — it’s structural. When you understand the 3 Laws, you stop reacting to problems and start engineering results. I also wanted to weave in the human side — the burnout, the family sacrifice, the loneliness of leadership — and remind readers that the real goal is to build a business that serves your life, not consumes it.
What is one thing that you hope readers take away from The Magnet, The Method, and The Machine?
That scaling doesn’t have to cost you everything. You can build what you want, where you want, with who you want — if you’re willing to slow down long enough to build it on purpose. My hope is that every reader walks away not just with a playbook for growth, but with permission to lead differently — to lead from clarity instead of chaos.
Author Links: Amazon | GoodReads
They hustle for leads, drown in details, and spend every day putting out fires.
They run an adult daycare instead of a business.
On paper, they look successful — trucks on the road, projects underway, revenue hitting $3M, $6M, even $10M+. But peel back the curtain, and you’ll see the reality:
They haven’t built a business. They’ve built an expensive prison with a fancy logo.
They’re the first one in, the last one out, and the bottleneck in every single decision.
Sound familiar?
It doesn’t have to stay that way.
In The Magnet, The Method, and The Machine, bestselling author and ICF Certified builder’s coach Rodric Lenhart pulls back the curtain on what it really takes to scale a custom homebuilding company to $20M+ while gaining back your time, sanity, and freedom.
This isn’t about hacks, spreadsheets, or another piece of software that sits unused on your team’s laptops.
It’s about building a company that works without you — by applying the 3 Laws and 9 Levers that have transformed builders from Vancouver to Miami.
Inside you’ll learn how to:
Attract premium clients on demand so you never waste time on tire-kickers again.
Build a team you trust to run projects without you so you can finally step out of the day-to-day chaos.
Install systems that drive profit and predictability so growth feels controlled, not overwhelming.
Position yourself as the authority in your market so clients chase you instead of the other way around.
Scale revenue while gaining freedom so your business supports your life – what you wanted when you started this thing in the first place…
These frameworks aren’t theory. They’re battle-tested with real builders who’ve scaled beyond what they thought possible.
You Can Succeed
Messed Up Like You: How ADHD and anxiety didn’t stop me from becoming a successful entrepreneur shares your story of overcoming all the obstacles life threw at you and becoming your best possible self. What were some ideas that were important for you to share in this book?
That you can succeed despite any limitations you might have. What you were does not determine what you will be.
What is one piece of advice someone gave you that changed your life?
A father figure, Ron, told me, “Get off your butt. These problems are not going to solve themselves.”
What is one thing you hope readers take away from your story?
That anyone can accomplish anything if they want it bad enough.
Author Links: GoodReads | Website | Amazon
Rick Culleton is hardly the kind of person you’d expect to fly an airplane. He is fearful of heights and lacks a good sense of orientation. None of this, however, has prevented him from earning a pilot’s license. Nor have anxiety and ADHD and people labeling him a lost cause stopped him from becoming highly successful as an entrepreneur.
Growing up, the author struggled in school because of learning difficulties. He showed no athletic talent, did a brief stint in prison at seventeen, and spiraled into debt in his twenties hustling used cars in Texas. Finally, with encouragement from a friend, he turned his life around and built an Inc. 5000 company selling discount electronics. Having weathered a major lawsuit brought against him and an IRS audit where incarceration seemed inevitable, he owns a real estate company in Austin and hotels in Jacó, Costa Rica, has won trophies and awards as an amateur athlete, and earned a pilot’s license.
Messed Up Like You is a compelling narrative. Weaving together harrowing anecdotes from flight school and from the author’s business ventures, it will propel you toward becoming your best self and prompt you to take action.
You will discover how tokeep an open mind and think for yourself
make choices that you won’t regret
honor commitments
let go of anger
draw strength from adversity
avoid the woe-is-me trap
like yourself with all your shortcomings
Are you ready to change? Pick up your copy today!
LITERARY TITAN 