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Harness the Power of PR
In The Powerful Publicity Prescription, you explore the history and evolution of PR and stress the importance of purposeful PR management in business. Why was this an important book for you to write?
Many authors and entrepreneurs have come to me saying they lacked a PR resource to flip through and refer back to. I wanted to give them a resource that they could be empowered to take action with and to fill in the gap in the PR industry as much of the sector neglects and overlooks the author and entrepreneur communities.
I wanted to show authors and entrepreneurs that they too, can harness the power of PR to achieve their goals, that they deserve to fulfill their fullest potential to become global industry leaders trusted by audiences worldwide because PR isn’t just reserved for Fortune 500 companies.
In addition to giving them the history of PR and in-depth knowledge of every aspect of a PR campaign, I wanted to show them that authors and entrepreneurs in every genre and sector, just like them, have found PR success, which is why I shared my own client case studies and portfolio examples. I take it one step further by giving them tools and resources to save time and energy in every part of a PR campaign and resources to help them push past the fear, anxiety, and imposter syndrome stopping them from moving forward.
How much research did you undertake for this book, and how much time did it take to put it all together?
I started writing this book in 2022 and the draft started undergoing revisions a year later before I started working with my editor. With this book, I leaned on my client portfolio and experiences of authors and entrepreneurs I’ve worked with and presented webinars to over the last decade.
I framed the chapters of this book with a specific focus on questions my clients and audiences have had about why PR is powerful, why it’s different from advertising and social media, how mindset can stop you from moving forward, how to develop strong media pitches, and how to develop confidence with interviews.
What is a common misconception you feel people have about public relations?
A common misconception many authors have, which I address in the book, is that PR only works if you have at least $20K and an audience in the millions to launch a campaign. That myth is false, PR works for any author and entrepreneur who has a solid foundation of what their goals are, who their audiences are, and some ideas on what methods they want to incorporate into their strategies.
What is one thing you hope readers take away from your book?
That the knowledge they obtain helps them to build the confidence to take action on developing their own PR campaigns, even if it’s sitting down and brainstorming their goals.
Author Links: GoodReads | X (Twitter) | Website | Instagram | InRetrospect | LinkedIn | Amazon
Never run ineffective publicity campaigns again.
Unlock the secrets of becoming a global industry leader, powerhouse pioneer and trusted expert with this deep dive into the impactful world of public relations. This compelling book will guide you through how to recognize and push past limiting beliefs such as fear, anxiety and imposter syndrome to develop a resilient and positive mindset for PR and marketing. From its intriguing history to the powerful impact of media relations, you’ll receive invaluable step by step guidance on how to develop each element of a successful, global PR campaign to reach your goals.
You’ll learn:
- How to build exciting media kits to present your brand using engaging and fun audiovisuals
- How to craft irresistible story pitches to attract media attention, no matter the platform or industry
- To develop comprehensive media databases to get in front of the right audiences and build powerful relationships
- The art of how to solidify concrete goals and the key performance indicators to measure campaign results
- How to master interviews and presentation opportunities with confidence
And much more!
Armed with real world case studies and industry success stories from the author’s rich client portfolio, embark on this journey to gain the confidence to share your story with worldwide audiences and develop long lasting relationships with media, influencers and collaborative partners to harness the power of public relations to fulfill your fullest potential as a global industry leader.
Written with the creative entrepreneur, startup, nonprofit, and small business in mind, The Powerful Publicity Prescription will demystify the world of public relations including busting popular PR myths, to empower you to develop tailored, customized public relations campaigns to achieve your goals without spending thousands of dollars or having an audience that numbers in the millions.
The Powerful Publicity Prescription
In The Powerful Publicity Prescription, Lilian Sue offers an insightful exploration of public relations (PR) and its crucial role in building strong reputations and authentic relationships with both the media and the public. She underscores the importance of strategic PR management in business, highlighting how PR can expand networks, foster trust, and craft compelling stories that lend authenticity and credibility to a brand, making it a powerful communication tool compared to other marketing forms.
Sue begins by delving into the historical evolution of PR, tracing its roots back to the formation of the first PR agency in 1902 and the pioneering efforts of figures like Ivy Lee and Edward Bernays. This historical backdrop provides a solid foundation for understanding the power and potential pitfalls of PR. As she transitions to modern times, Sue emphasizes the transformative impact of PR, particularly in the digital age. She illustrates how PR has shifted towards storytelling and building genuine relationships with audiences, reflecting a more customer-centric attitude in today’s corporate environment. This evolution has made PR more influential and essential than ever before. Although PR may not be a particularly complex subject, Sue takes great care in elaborating and explaining key concepts. Each strategy is enriched with practical examples, demonstrating how they can be effectively employed to enhance brand awareness, credibility, and trust. This practical approach allows readers to see how these concepts can be applied in real-world scenarios, rather than just understanding them theoretically.
Sue offers actionable advice on building positive relationships with media outlets, leveraging these relationships to reach target audiences, and crafting engaging stories that resonate with both media and the public. Her clear, methodical approach is designed to empower readers to implement these strategies on their own, making the process accessible and executable.
The Powerful Publicity Prescription provides readers with a solid grasp of why PR is so vital to any business. Sue’s discussion is compelling, encouraging readers to start crafting their own PR strategies. She provides a clear rationale for her arguments, such as the limitations of relying solely on social media and email marketing due to algorithm constraints. Sue’s perspective is fresh and may challenge those who have been successful with online marketing to reconsider the broader role of PR in their overall strategy.
The Powerful Publicity Prescription is a comprehensive guide that revives attention to a phenomenon that many have overlooked or forgotten. It’s a must-read for anyone looking to deepen their understanding of PR and its enduring relevance in today’s business landscape.
Pages: 175 | ASIN : B0D5HWPMYW
Keep My Passion Alive
The Communications Consultant’s Master Plan outlines the steps that people should follow to have a successful career in public relations. Why was this an important book for you to write?
To clarify just a bit, this book is definitely intended to help people have successful PR careers – but it is also more focused on independence, and building, operating, and even selling one’s own shop. Since finding my way onto this career path, I’ve felt very fortunate. What exactly did I learn that allowed me to become self-employed, land clients, build success, and enjoy the many rewards that make up what many people call a dream career? My goal was to put everything that seemed essential on the table, in the hope that it would work as a blueprint others could follow to blaze their own trails and build their own businesses.
I want to add – together with its companion volume, “The Communications Consultant’s Foundation,” these two books give readers everything I had in mind to share, and a lot more. Many of the brightest people I’ve ever known contributed content for the greater good. Importantly, thanks to my PR industry mentor and former boss Michael Terpin, book two also contains invaluable contract language that can be used to establish win-win relationships with readers’ own clients. It took me over a decade of exploratory diligence after college graduation to gain access to this particular key to the kingdom. Thanks to Michael’s generosity, everyone who reads “Master Plan” has direct access to it, and all the other information they need to know to land and manage accounts successfully.
What is one piece of advice someone gave you that changed your life?
In a letter I still hold onto, our dear family friend, Mrs. Gay Henderson, made a very big deal over something I wrote back in 1995. In that, she urged me to “keep my passion alive in my writing.” A little of that kind of encouragement can go a long way, and I am still able to warm myself at the virtual bonfire she made for me, to make me feel like my writing was important and worthy of a larger audience.
What do you hope is one thing readers take away from your book?
With book one, I wanted to illuminate a new way of working and provide the guidance and toolset to help anyone exploit it. With “Master Plan,” as mentioned, readers have everything they need to launch their careers as independent consultants, build a business according to their ambitions and passions, and plan out the rest of their career in extraordinarily fulfilling ways. My hopes are being achieved each time someone proceeds on this path, due to what I’ve written.
What is the next book that you are working on and when will it be available?
Yes. More extended writing projects are in the works, and I appreciate you asking about them. I hope your readers will visit my website, sign up for my mailing list, and keep in touch with me. There is a great deal shaping up, and I am seriously looking forward.
Author Links: Goodreads | Twitter | Facebook | Website
Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:
• The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional
• Advanced PR practices including investor relations and strategic planning
• Agency expansion, addressing growth and exit strategies
Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.
The Communications Consultant’s Master Plan
Roger Darnell has a master plan for you if you are looking into public relations and communications. This book is all you need to know how to navigate the appealing and sometimes challenging waters of communication, especially if you run an agency. The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success has the basics, the crucial information, and essential tips on being a better communicator whether as an individual, running a business, or as a representative in the corporate world. You will enjoy reading this book as the author shares the knowledge he has acquired over the years most subtly.
This book’s most important topics touched on winning and managing PR accounts, the right marketing plan, the art and craft of presentation, and agency management. Anyone running, heading, or planning to start an agency should focus on part two of this book, as it has every cheat code to manage a successful agency.
The author does a superb job breaking down his points into manageable chunks for the reader. When discussing subjects like Agency business, for instance, the author gives both hypothetical situations and real-life examples to drive his point home. Reading Roger Darnell’s work is a delight because of how engaging he is. Also included is his personal story; sharing this information will give readers an insight into how challenging and fascinating the PR life can be. Roger Darnell is not only great at explaining but also giving examples. Sharing his highs and lows in the industry was a fantastic concept as the reader can connect with him to a certain degree.
The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success will help you grow your business, attract clients swiftly and become more professional in your craft. Anyone that needs public relations in their professional or personal life will find this book beneficial.
Pages: 209 | ASIN : B09LBB8RJR
LITERARY TITAN 