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The Clock Builder

The Clock Builder, by Jeff Seymour, is a practical reflection on curiosity, leadership, and decision-making, built around a simple idea: better questions can change how we understand difficult situations. Seymour organizes the book as a series of short “episodes,” each centered on a concept such as boundaries, perspective, responsibility, trust, humility, momentum, adaptation, identity, and character. The chapters build on one another, but they also work as individual exercises in thinking. Seymour sums up the framework neatly when he writes, “Curiosity is the operating system. Questions are the tools. Experience is the laboratory. Capability is the outcome.” That sentence captures the book’s purpose well. It’s a guide for approaching moments when experience alone doesn’t provide an obvious next step.

What gives the book its personality is Seymour’s use of stories from his own life and career. He moves from childhood experiences with his grandfather to major technology projects involving wireless fraud, the iPhone, connected vehicles, smart homes, corporate mergers, and large-scale infrastructure work. He also brings in family life and youth sports, which keeps the ideas grounded in situations that feel recognizable outside a corporate setting. These stories show curiosity in action. Instead of treating innovation as a sudden flash of inspiration, Seymour presents it as a process of observing, questioning assumptions, learning from small experiments, and adjusting direction. The strongest examples are the ones where a seemingly minor question changes the scale or definition of the problem, such as asking where a wireless coverage problem actually exists or considering the human cost of a few extra seconds in a product experience.

The book has a conversational, workshop-like rhythm. Most chapters introduce an idea, develop it through a personal example, and then end with questions and a “Foundation” that pulls the lesson together. That repetition gives the reader a recognizable pattern and makes the book easy to use as something more active than a traditional leadership memoir. Seymour’s emphasis on humility also gives the framework some depth. Curiosity, in his telling, depends on being willing to admit that experience can become an obstacle when it hardens into certainty. One of the book’s most memorable lines is, “The day we believe we’ve learned everything is the day we stop discovering anything.” That idea connects many of the chapters, especially those dealing with leadership, adaptation, and identity.

The Clock Builder is a book about character as it is about problem-solving. Seymour gradually moves from questions about technology and organizations toward questions about achievement, legacy, judgment, and the principles that guide a person when several choices seem reasonable. The recurring images of rivers, bridges, stones, clocks, and compasses tie those ideas together and give the book a consistent vocabulary for discovery. What stayed with me most is the book’s view of curiosity as a habit. Seymour treats it as something that can shape the way a person leads, works, learns, and responds to uncertainty. That makes The Clock Builder feel useful in a very practical sense. It invites readers to carry its questions into their own problems and see what changes when they resist the first easy answer.

Sustained Courage

Amira Barger Author Interview

The Price of Nice lays out a sharp argument that our cultural obsession with being “nice” keeps us stuck in cycles of false comfort and stalled progress that preserves the status quo at home, in workplaces, and across society. What is the Think–Feel–Do–Revisit framework, and how does it help people break the cycle of niceness?

The Think–Feel–Do–Revisit framework was born out of my work in behavioral communications, not theory for theory’s sake, but years of studying how people actually change.

In my professional work, we borrow heavily from sociology, psychology, and behavioral science to answer very practical questions: What do people believe? What do they feel? Who do they trust? And how does that shape what they will do, and keep doing? We know that behavior doesn’t change just because information is correct or presented. It changes when beliefs and emotions are addressed first.

What clicked for me is that those same tools apply individually, especially when it comes to niceness.

When people stay “nice” in moments that require courage, it’s rarely because they don’t know better. It’s because of what they’re thinking, often unconscious stories about risk or belonging, and what they’re feeling, fear, obligation, loyalty, or discomfort. Those two things quietly determine what they do, usually nothing, and then the cycle repeats.

This framework helps interrupt that pattern. It gives people a way to name what’s happening internally before defaulting to silence. By revisiting the outcome, they build awareness and agency over time. That’s how mindset shifts stick. Not through one brave moment, but through understanding and practicing behavior change on purpose.

What were some ideas that were important for you to share in this book?

One of the most important ideas I wanted to name is that niceness is not neutral.

Growing up and throughout my career, I was praised for being “easy,” “gracious,” and “not difficult.” But I realized those compliments often came up just as I was quietly absorbing harm. Niceness became a way for the system to stay comfortable while I paid the price.

I also wanted to challenge the idea that courage has to look loud or reckless. In the book, I introduce the idea of nerve as sustained courage. Not the big speech once, but the daily practice of choosing yourself, again and again, even when there’s pushback.

And finally, I wanted to make it clear that this isn’t about becoming harsh or cruel. It’s about replacing performative niceness with intentional kindness, the kind that takes action, tells the truth, and is willing to disrupt.

What is one thing you hope readers take away from The Price of Nice?

I hope readers walk away knowing that the discomfort they feel isn’t a personal failing. It’s often a signal that they’re outgrowing the rules they were given.

So many people, especially women and people of color, think they’re broken because being “nice” isn’t working anymore. What I want them to see is that their instincts are intact. They’re just bumping up against systems that rely on their silence.

If readers take away one thing, I hope it’s this: You’re not required to be palatable to be powerful. And choosing nerve doesn’t make you dangerous. It makes you daring.

Author Links: GoodReads | Website | LinkedIn | YouTube | Instagram | TikTok | Bluesky | Amazon

Winner of the 2025 North American Book Award Bronze Medal for Leadership and Management, selected by Porchlight Book Company as one of the Best Business Books of 2025, and recipient of the 2026 Literary Titan Gold Book Award for Nonfiction.

“What’s wrong with nice?!” A simple and powerful question. It demands we interrogate the unspoken rules that shape our lives, often without our realizing it.


“It costs nothing to be nice!” What a travesty of logic. Niceness is not free—it comes at a steep price. It’s a velvet glove over an iron fist, stifling dissent, prioritizing comfort over progress, and conditioning us to accept the status quo. Niceness is one of the most insidious social constructs, keeping us compliant, silent, and complicit in inequity. If we don’t question it, we stay exactly where power wants us—agreeable, easy to manage, and stuck.

The Price of Nice is about breaking free. Amira Barger deconstructs our cultural obsession with niceness, exposes its hidden costs, and offers a practical framework for real change. With sharp analysis and personal insight, she helps readers disrupt the narratives that keep them stuck and reclaim their power.

Guided by four dimensions rooted in social psychology—think, feel, do, revisit—this book offers immediate, adaptable practices for creating change. Because breaking free isn’t only what you know—it’s what you do next.

If you’re tired of “good enough,” this book will challenge you, change you, and call you to more.